{"id":92,"date":"2022-07-04T09:21:22","date_gmt":"2022-07-04T09:21:22","guid":{"rendered":"https:\/\/genhq.com\/?page_id=92"},"modified":"2026-03-10T15:19:34","modified_gmt":"2026-03-10T22:19:34","slug":"state-of-gen-z","status":"publish","type":"page","link":"https:\/\/genhq.com\/the-generations-hub\/state-of-gen-z\/","title":{"rendered":"State of Gen Z<sup>\u00ae<\/sup>"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"92\" class=\"elementor elementor-92\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32f631f elementor-section-height-min-height elementor-section-items-bottom elementor-section-content-bottom main-hero-sect elementor-section-boxed elementor-section-height-default\" data-id=\"32f631f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cfc06e hero-colm\" data-id=\"9cfc06e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0ff00b elementor-widget elementor-widget-heading\" data-id=\"f0ff00b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">THE State of Gen Z<sup>\u00ae<\/sup> \nResearch Study Series<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d578437 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d578437\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ongoing research into Gen Z as employees, customers, and trendsetters<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e54bb34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e54bb34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-481ada7\" data-id=\"481ada7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96a5d4d elementor-widget elementor-widget-image\" data-id=\"96a5d4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"620\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/09\/CGK_Generations-Hub_State-of-Gen-Z_Banner_light-blue2.jpg\" class=\"attachment-full size-full wp-image-8181\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/09\/CGK_Generations-Hub_State-of-Gen-Z_Banner_light-blue2.jpg 1400w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/09\/CGK_Generations-Hub_State-of-Gen-Z_Banner_light-blue2-300x133.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/09\/CGK_Generations-Hub_State-of-Gen-Z_Banner_light-blue2-1024x453.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/09\/CGK_Generations-Hub_State-of-Gen-Z_Banner_light-blue2-768x340.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5940e4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5940e4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8783f77\" data-id=\"8783f77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-337afdd cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"337afdd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-565665c\" data-id=\"565665c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecd4b51 elementor-widget elementor-widget-image\" data-id=\"ecd4b51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/state-of-gen-z-research-report-for-2025\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"771\" height=\"894\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/09\/State-of-Gen-Z-2025-Book-Mockup-Transparent.png\" class=\"attachment-large size-large wp-image-8167\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/09\/State-of-Gen-Z-2025-Book-Mockup-Transparent.png 771w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/09\/State-of-Gen-Z-2025-Book-Mockup-Transparent-259x300.png 259w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/09\/State-of-Gen-Z-2025-Book-Mockup-Transparent-768x891.png 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ec371aa zig-zag-content\" data-id=\"ec371aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fe5b93 elementor-widget elementor-widget-heading\" data-id=\"9fe5b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/genhq.com\/state-of-gen-z-research-report-for-2025\">THE STATE OF GEN Z\u00ae 2025<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d4b6c elementor-widget elementor-widget-heading\" data-id=\"10d4b6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-size: 16px;text-align: center\">A Breakthrough National Study to Separate Myth from Truth About<\/span><br style=\"font-size: 16px;text-align: center\"><span style=\"font-size: 16px;text-align: center\">Gen Z as Workforce Trendsetters&nbsp;<\/span><span style=\"font-size: 16px;text-align: center\">and Ambassadors of Change<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8acb082 elementor-widget elementor-widget-text-editor\" data-id=\"8acb082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 16px; font-family: Gotham, Poppins, Arial, Helvetica, sans-serif; color: #001f59; font-weight: 400; text-transform: none;\">Gen Z is changing how work works. This year\u2019s\u00a0<em>State of Gen Z\u00ae<\/em>\u00a0reveals what truly earns Gen Z\u2019s commitment, what pushes them away, and how flexibility, benefits, and well-being are rewriting yesterday\u2019s rules of what makes a workplace truly worth committing to.<br \/><br \/><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit; text-transform: inherit;\">This emerging generation is confident, ambitious, highly perceptive, and surprisingly loyal\u2026but they\u2019re also willing to walk away from a job when trust and culture don\u2019t meet their needs. In fact, a significant number already have. Forty-seven percent of working Gen Z say they have quit a job because of a lack of trust in their company leadership. For leaders, this reality isn\u2019t a threat\u2014it\u2019s a roadmap for opportunity to unlock the immense value this generation brings to the workplace.<\/span><\/p><p style=\"font-size: 16px; font-family: Gotham, Poppins, Arial, Helvetica, sans-serif; color: #001f59; font-weight: 400; text-transform: none;\">If you hire, lead, or have Gen Z team members, this year\u2019s\u00a0<em>State of Gen Z\u00ae<\/em>\u00a0report is\u00a0<em>your\u00a0<\/em>competitive edge. The study goes inside their expectations and behavioral drivers\u2014on trust, career paths, leadership preferences, hybrid vs. on\u2011site work, and mental health\u2014so you can confidently drive measurable results in unlocking their workforce performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c87152 elementor-widget elementor-widget-heading\" data-id=\"1c87152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><span>Here\u2019s just a glimpse of the many discoveries about Gen Z in the national study:<\/span><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-914e7bc elementor-widget elementor-widget-text-editor\" data-id=\"914e7bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>48% of working Gen Z<\/strong>\u00a0are actively looking for a new job or a different job outside of their current employer right now. What is pushing them to leave? The study shares valuable clues.<\/li><li><strong>45% of working Gen Z<\/strong>\u00a0say they\u2019d take a 10% pay cut to work for a boss they completely trust. The study reveals the qualities that make a leader truly trustworthy.<\/li><li><strong>37% of working Gen Z<\/strong>\u00a0would prioritize remote work over health insurance.\u00a0<i>The State of Gen Z\u00ae 2025<\/i>\u00a0reveals insights into work experience preferences not available in other data.<\/li><li><strong>82% of working Gen Z<\/strong>\u00a0believe companies should place greater priority on offering mental health benefits to employees. Learn what benefits matter most in this year\u2019s State of Gen Z<em>\u00ae<\/em>\u00a0study!<\/li><li>And numerous other<strong>\u00a0must-know<\/strong>\u00a0questions!<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edba628 elementor-widget elementor-widget-heading\" data-id=\"edba628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CLICK \"READ MORE\" TO ACCESS your 2025 report!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e87455 elementor-widget elementor-widget-button\" data-id=\"9e87455\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/genhq.com\/state-of-gen-z-research-report-for-2025\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8cda7ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8cda7ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef5a230\" data-id=\"ef5a230\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cd7c555 cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd7c555\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b6f6ed2\" data-id=\"b6f6ed2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a568e0 elementor-widget elementor-widget-image\" data-id=\"7a568e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/state-of-gen-z-2023\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"771\" height=\"894\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2024\/01\/State-of-Gen-Z-2023-Book-Mockup.jpg\" class=\"attachment-large size-large wp-image-7975\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2024\/01\/State-of-Gen-Z-2023-Book-Mockup.jpg 771w, https:\/\/genhq.com\/wp-content\/uploads\/2024\/01\/State-of-Gen-Z-2023-Book-Mockup-259x300.jpg 259w, https:\/\/genhq.com\/wp-content\/uploads\/2024\/01\/State-of-Gen-Z-2023-Book-Mockup-768x891.jpg 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e81d8c4 zig-zag-content\" data-id=\"e81d8c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09202d3 elementor-widget elementor-widget-heading\" data-id=\"09202d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/genhq.com\/state-of-gen-z-2023\/\">THE STATE OF GEN Z\u00ae 2023: GEN Z'S EXPECTATIONS, CONSUMER BEHAVIOR, AND LIFE PERSPECTIVES<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-055383c elementor-widget elementor-widget-heading\" data-id=\"055383c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">NEW INSIGHTS INTO WHAT GEN Z WANTS FROM LEADERS, AS CONSUMERS, AND THE GENERATION\u2019S PERSPECTIVE ON LIFE AND THEIR FUTURE<br><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6d51d5 elementor-widget elementor-widget-text-editor\" data-id=\"a6d51d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 16px; font-family: Gotham, Poppins, Arial, Helvetica, sans-serif; color: #001f59; font-weight: 400; text-transform: none;\">The State of Gen Z\u00ae 2023 research report delves deep into understanding the perspectives of Generation Z, covering their expectations from today\u2019s leaders, their views on employment, insights into their consumer behaviors, and their thoughts on the key influences shaping their lives. Accurately understanding Gen Z is paramount, as they constitute the fastest-growing generation in the workforce and wield significant influence as consumer trendsetters. They are rapidly impacting businesses, organizations, communities, and leaders worldwide. The State of Gen Z\u00ae 2023 study offers precise data, valuable insights, and groundbreaking discoveries, equipping leaders at all levels with the knowledge they need to understand, connect with, and unleash the full potential of this immensely significant generation during a critical phase of their emergence.<\/p><p style=\"font-size: 16px; font-family: Gotham, Poppins, Arial, Helvetica, sans-serif; color: #001f59; font-weight: 400; text-transform: none;\">The State of Gen Z\u00ae 2023 study involved 1,027 Gen Z participants aged 18 to 26. The sample is weighted the sample to align with the 2020 U.S. Census in terms of age, gender, geography, and ethnicity. The study has a margin of error of +\/-3.06%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f91ed6b elementor-widget elementor-widget-heading\" data-id=\"f91ed6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sample questions answered in this 2023 State of Gen Z<sup>\u00ae<\/sup> research study:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b8dc4 elementor-widget elementor-widget-text-editor\" data-id=\"78b8dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>What are the current expectations of Gen Z from leaders?<\/li><li>What factors drive Gen Z\u2019s spending behaviors, shape their attitudes, and influence their choices?<\/li><li>How does Gen Z perceive money, savings, and retirement?<\/li><li>What factors have the most significant impact on Gen Z\u2019s mindset and life perspective?<\/li><li>And numerous other must-know questions!<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e25bdb elementor-widget elementor-widget-heading\" data-id=\"5e25bdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CLICK \"READ MORE\" TO ACCESS your 2023 report on Gen Z's current expectations, consumer behavior, and more!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d4b60d elementor-widget elementor-widget-button\" data-id=\"4d4b60d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/genhq.com\/state-of-gen-z-2023\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23124aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23124aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2e7207\" data-id=\"d2e7207\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e06c50 cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e06c50\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5c7c020\" data-id=\"5c7c020\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6188d56 elementor-widget elementor-widget-image\" data-id=\"6188d56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/generation-z-workforce-research-2021-2022\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"894\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2021-22-Workforce-Book-Mockup.jpg\" class=\"attachment-large size-large wp-image-6358\" alt=\"State-of-Gen-Z-Workforce-Book\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2021-22-Workforce-Book-Mockup.jpg 771w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2021-22-Workforce-Book-Mockup-259x300.jpg 259w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2021-22-Workforce-Book-Mockup-768x891.jpg 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-02ea407 zig-zag-content\" data-id=\"02ea407\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6da1f41 elementor-widget elementor-widget-heading\" data-id=\"6da1f41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/generation-z-workforce-research-2021-2022\/\">THE STATE OF GEN Z<sup>\u00ae<\/sup> 2021-2022: Gen Z as Employees and Workforce Trendsetters<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f7535 elementor-widget elementor-widget-heading\" data-id=\"c5f7535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Key Discoveries into the Fastest-Growing Generation of Employees in the Workforce<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75fd4db elementor-widget elementor-widget-text-editor\" data-id=\"75fd4db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This 2021-2022 State of Gen Z<sup>\u00ae<\/sup> research study reveals how Gen Z employees are looking for jobs, considering careers, and navigating their entry into the workforce. Understanding the generation during this incredibly challenging labor market has never been more important or urgent. The insights in this report answer so many questions managers, leaders, and HR professionals have but can\u2019t find answered anywhere else.<br \/><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit; text-transform: inherit;\"><br \/>This study featured over 1,000 Gen Z participants with a margin of error of +\/-3.1.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee3b3cb elementor-widget elementor-widget-heading\" data-id=\"ee3b3cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sample questions answered in this 2021-22 State of Gen Z<sup>\u00ae<\/sup> workforce study:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa9a80 elementor-widget elementor-widget-text-editor\" data-id=\"9aa9a80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>What job characteristics are most important to recruiting Gen Z?<\/li>\n \t<li>What job characteristics are most important to retain Gen Z?<\/li>\n \t<li>How has the Covid-19 pandemic impacted Gen Z\u2019s views on their career?<\/li>\n<li>What employer social causes will most get Gen Z to apply for a job?<\/li>\n<li>And much more!<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb1c11 elementor-widget elementor-widget-heading\" data-id=\"ffb1c11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">CLICK \"READ MORE\" TO ACCESS your 2021-2022 report on Gen Z as employees and workforce trendsetters<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1e4b14 elementor-widget elementor-widget-button\" data-id=\"c1e4b14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/generation-z-workforce-research-2021-2022\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79ad0e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79ad0e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a40de5f\" data-id=\"a40de5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c01a8a cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c01a8a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24ec161\" data-id=\"24ec161\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24a1fb1 elementor-widget elementor-widget-image\" data-id=\"24a1fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/generation-z-consumer-research-2021-2022\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"894\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2021-22-Consumers-Book-Mockup.jpg\" class=\"attachment-large size-large wp-image-6707\" alt=\"State-of-Gen-Z-2021-22-Consumers-Book-Mockup\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2021-22-Consumers-Book-Mockup.jpg 771w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2021-22-Consumers-Book-Mockup-259x300.jpg 259w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2021-22-Consumers-Book-Mockup-768x891.jpg 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ac78875 zig-zag-content\" data-id=\"ac78875\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c561529 elementor-widget elementor-widget-heading\" data-id=\"c561529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/generation-z-consumer-research-2021-2022\/\">THE STATE OF GEN Z<sup>\u00ae<\/sup>  2021-2022: Gen Z as Consumers, Savers, and Influencing Personal Finance<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cdc946 elementor-widget elementor-widget-heading\" data-id=\"5cdc946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Unexpected Insights into Gen Z as they Emerge as THE Consumer and Finance Trendsetters<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-261dc97 elementor-widget elementor-widget-text-editor\" data-id=\"261dc97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This 2021-2022 State of Gen Z<sup>\u00ae<\/sup> research study uncovers how Gen Z views money, personal finance, shopping, buying, saving, spending, investing, and much more. Gen Z brings a different view and norms to the world of commerce, so understanding them accurately is critical for brands, marketers, financial services, banks, and customer experience leaders. The discoveries in this report reveal a new perspective on Gen Z\u2019s views about money and its intersection with so many key areas of their life, from spending to saving for retirement.<br \/><br \/>This study featured over 1,000 Gen Z participants with a margin of error of +\/-3.1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d7b07 elementor-widget elementor-widget-heading\" data-id=\"45d7b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sample questions answered in this 2021-22 State of Gen Z<sup>\u00ae<\/sup> money and consumer study:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1becd0f elementor-widget elementor-widget-text-editor\" data-id=\"1becd0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>What are Gen Z\u2019s expectations for earning money now?<\/li>\n \t<li>What are Gen Z\u2019s expectations for saving money now?<\/li>\n \t<li>What are Gen Z\u2019s expectations for shopping and buying now?<\/li>\n \t<li>What are Gen Z\u2019s key considerations when making a purchase now?<\/li>\n \t<li>And much more!<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7cf8c elementor-widget elementor-widget-heading\" data-id=\"3f7cf8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><h5 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">CLICK \"READ MORE\" TO ACCESS YOUR 2021-2022 REPORT ON GEN Z AS CONSUMERS, SAVERS, AND PERSONAL FINANCE INFLUENCERS<\/h5><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b52d77 elementor-widget elementor-widget-button\" data-id=\"9b52d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/generation-z-consumer-research-2021-2022\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-718a710 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"718a710\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01ca8b2\" data-id=\"01ca8b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d30df14 cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d30df14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c3250e2\" data-id=\"c3250e2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4216e8a elementor-widget elementor-widget-image\" data-id=\"4216e8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/generation-z-trendsetters-research-2021-2022\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"894\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2021-22-LookingAhead-Book-Mockup.jpg\" class=\"attachment-large size-large wp-image-6722\" alt=\"State-of-Gen-Z-2021-22-LookingAhead-Book-Mockup\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2021-22-LookingAhead-Book-Mockup.jpg 771w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2021-22-LookingAhead-Book-Mockup-259x300.jpg 259w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2021-22-LookingAhead-Book-Mockup-768x891.jpg 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aae87a5 zig-zag-content\" data-id=\"aae87a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00b943d elementor-widget elementor-widget-heading\" data-id=\"00b943d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/generation-z-trendsetters-research-2021-2022\/\">THE STATE OF GEN Z<sup>\u00ae<\/sup>  2021-2022: Gen Z as Trendsetters Impacting the Future of All Generations<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a37d161 elementor-widget elementor-widget-heading\" data-id=\"a37d161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Gen Z\u2019s Must-Know Emerging Trends and Attitude About the Future<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2201fb0 elementor-widget elementor-widget-text-editor\" data-id=\"2201fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This 2021-2022 State of Gen Z<sup>\u00ae<\/sup> research study dives into Gen Z\u2019s views about the future that are shaping their actions in the present. This includes how Gen Z\u2019s views the impact of the pandemic, thoughts about the role of government in financially supporting citizens, and how different experiences have shaped Gen Z differently than other generations. The findings in this report showcase a deeper perspective into Gen Z\u2019s views about the future and their place in it.<br \/><br \/>This study featured over 1,000 Gen Z participants with a margin of error of +\/-3.1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d94ebeb elementor-widget elementor-widget-heading\" data-id=\"d94ebeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sample questions answered in this 2020 State of Gen Z<sup>\u00ae<\/sup> as Trendsetters Shaping the Future study:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b25cb6 elementor-widget elementor-widget-text-editor\" data-id=\"4b25cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>What is the order of experiences that have most shaped Gen Z?<\/li>\n \t<li>How does Gen Z think the pandemic will shape their future?<\/li>\n \t<li>What are Gen Z\u2019s thoughts on the role of government today?<\/li>\n \t<li>What emerging trends are impacting Gen Z in the present?<\/li>\n \t<li>And much more!<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8986183 elementor-widget elementor-widget-heading\" data-id=\"8986183\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><h5 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">CLICK \"READ MORE\" TO ACCESS YOUR 2021-2022 REPORT ON GEN Z AS TRENDSETTERS IMPACTING THE FUTURE OF ALL GENERATIONS <\/h5><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04066f8 elementor-widget elementor-widget-button\" data-id=\"04066f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/generation-z-trendsetters-research-2021-2022\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f60c4ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f60c4ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ffb862\" data-id=\"4ffb862\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d5af0ad cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5af0ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5734419\" data-id=\"5734419\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e699b3 elementor-widget elementor-widget-image\" data-id=\"1e699b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/generation-z-consumer-research-2020\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"894\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2020-Consumers-Book-Mockup.jpg\" class=\"attachment-large size-large wp-image-6724\" alt=\"State-of-Gen-Z-2020-Consumers-Book-Mockup\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2020-Consumers-Book-Mockup.jpg 771w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2020-Consumers-Book-Mockup-259x300.jpg 259w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2020-Consumers-Book-Mockup-768x891.jpg 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1d8e1ea zig-zag-content\" data-id=\"1d8e1ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-877b6f0 elementor-widget elementor-widget-heading\" data-id=\"877b6f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/generation-z-consumer-research-2020\/\">THE STATE OF GEN Z<sup>\u00ae<\/sup> 2020: Gen Z as Consumers, Influencers, and Trendsetters<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b41e42 elementor-widget elementor-widget-heading\" data-id=\"8b41e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Gen Z Becomes the Most Important Generation of Consumers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a68b075 elementor-widget elementor-widget-text-editor\" data-id=\"a68b075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This 2020 State of Gen Z<sup>\u00ae<\/sup> research study dives into Gen Z\u2019s attitudes, beliefs, and habits toward spending, shopping, saving, influencing, and more. The study included over 1,000 members over Gen Z and compared them to 1,000 Millennials. The discoveries are especially important for business and leaders, sales and marketing executives, as well as entrepreneurs and product innovators.<br \/><br \/>This study featured over 1,000 Gen Z participants with a margin of error of +\/-3.1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93abe97 elementor-widget elementor-widget-heading\" data-id=\"93abe97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sample questions answered in this 2020 State of Gen Z<sup>\u00ae<\/sup> consumer study: <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-091db87 elementor-widget elementor-widget-text-editor\" data-id=\"091db87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>How does Gen Z learn about new brands?<\/li><li>What makes Gen Z loyal to a brand?<\/li><li>What does Gen Z want in an online buying experience?<\/li><li>How has COVID-19 affected Gen Z financially?<\/li><li>And much more!\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c58ac0 elementor-widget elementor-widget-heading\" data-id=\"9c58ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><h5 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">CLICK \"READ MORE\" TO ACCESS YOUR 2020 REPORT ON GEN Z AS CONSUMERS, INFLUENCERS, AND TRENDSETTERS<\/h5><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f14bc elementor-widget elementor-widget-button\" data-id=\"74f14bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/generation-z-consumer-research-2020\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-293b8d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"293b8d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6df0139\" data-id=\"6df0139\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-acdf15d cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"acdf15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e64d804\" data-id=\"e64d804\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06b6b49 elementor-widget elementor-widget-image\" data-id=\"06b6b49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/generation-z-employee-research-2020\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"894\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2020-Employees-Book-Mockup.jpg\" class=\"attachment-large size-large wp-image-6726\" alt=\"State-of-Gen-Z-2020-Employees-Book-Mockup\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2020-Employees-Book-Mockup.jpg 771w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2020-Employees-Book-Mockup-259x300.jpg 259w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2020-Employees-Book-Mockup-768x891.jpg 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cc069a5 zig-zag-content\" data-id=\"cc069a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa17e8c elementor-widget elementor-widget-heading\" data-id=\"aa17e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/generation-z-employee-research-2020\/\">THE STATE OF GEN Z<sup>\u00ae<\/sup>  2020: Gen Z as Employees and Emerging Leaders <\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9266f9 elementor-widget elementor-widget-heading\" data-id=\"a9266f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Gen Z Becomes the Fastest Growing Generation of Employees<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eeffd3 elementor-widget elementor-widget-text-editor\" data-id=\"9eeffd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This 2020 State of Gen Z<sup>\u00ae<\/sup> research study dives into Gen Z\u2019s attitudes, beliefs, and habits toward work, career, and as emerging leaders. The study included over 1,000 members over Gen Z and compared them to 1,000 Millennials. The discoveries are especially important for managers, HR leaders, workforce, and Chief People Officers, as well as employers globally.<br \/><br \/>This study featured over 1,000 Gen Z participants with a margin of error of +\/-3.1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bec3a9 elementor-widget elementor-widget-heading\" data-id=\"7bec3a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sample questions answered in this 2020 State of Gen Z<sup>\u00ae<\/sup> employment study:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c54f57 elementor-widget elementor-widget-text-editor\" data-id=\"5c54f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>What most attracts Gen Z to a new job?<\/li><li>What workplace benefits does Gen Z want?<\/li><li>How soon does Gen Z expect to get a raise?<\/li><li>What makes Gen Z stay at a job?<\/li><li>And much more!<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bcb395 elementor-widget elementor-widget-heading\" data-id=\"8bcb395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><h5 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">CLICK \"READ MORE\" TO ACCESS YOUR 2020 REPORT ON GEN Z AS EMPLOYEES AND EMERGING LEADERS<\/h5><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d729d40 elementor-widget elementor-widget-button\" data-id=\"d729d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/generation-z-employee-research-2020\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b583945 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b583945\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81711cb\" data-id=\"81711cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a1e1e32 cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1e1e32\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8be0e95\" data-id=\"8be0e95\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-416b730 elementor-widget elementor-widget-image\" data-id=\"416b730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/generation-z-covid19-research-2020\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"894\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2020-COVID-19-Book-Mockup-1.jpg\" class=\"attachment-large size-large wp-image-6729\" alt=\"State-of-Gen-Z-2020-COVID-19-Book-Mockup-1\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2020-COVID-19-Book-Mockup-1.jpg 771w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2020-COVID-19-Book-Mockup-1-259x300.jpg 259w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2020-COVID-19-Book-Mockup-1-768x891.jpg 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ea0d45 zig-zag-content\" data-id=\"5ea0d45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96678b1 elementor-widget elementor-widget-heading\" data-id=\"96678b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/generation-z-covid19-research-2020\/\">THE STATE OF GEN Z<sup>\u00ae<\/sup> 2020: The Impact of COVID-19 and Gen Z Looking Ahead<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e8816a elementor-widget elementor-widget-heading\" data-id=\"9e8816a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Impact of the COVID-19 on Gen Z and How the Pandemic Has Changed their Views About the Future<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d65aec elementor-widget elementor-widget-text-editor\" data-id=\"6d65aec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This 2020 State of Gen Z<sup>\u00ae<\/sup> research study uncovers the hidden and unexpected impact of the COVID-19 pandemic on Generation Z (ages 13 to 24) at this formative time in their coming of age experience. The study specifically looks at how the COVID-19 pandemic impacts Gen Z and their views in key areas such as leadership and living with their parents to wellbeing and how the pandemic has shaped their beliefs about the future of work, education, and much more. The study features more than 50 Gen Z COVID-19 research discoveries.<br \/><br \/>This study featured over 1,000 Gen Z participants with a margin of error of +\/-3.1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da058c5 elementor-widget elementor-widget-heading\" data-id=\"da058c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sample questions answered in this 2020 State of Gen Z<sup>\u00ae<\/sup> COVID-19 study:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ced35f elementor-widget elementor-widget-text-editor\" data-id=\"4ced35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"background-color: transparent; color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit;\">What is Gen Z\u2019s attitude about living with their parents during COVID-19?<\/span><\/li><li>What are Gen Z\u2019s key digital trends during the pandemic?\u00a0<\/li><li><span style=\"background-color: transparent; color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit;\">How does Gen Z feel about their education and career during COVID-19?<\/span><\/li><li>What are Gen Z\u2019s beliefs about government during COVID-19?<\/li><li>And much more!\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4118e5a elementor-widget elementor-widget-heading\" data-id=\"4118e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><h5 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">CLICK \"READ MORE\" TO ACCESS YOUR 2020 REPORT ON GEN Z AND THE IMPACT OF COVID-19 ON THE GENERATION<\/h5><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-865f3d1 elementor-widget elementor-widget-button\" data-id=\"865f3d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/generation-z-covid19-research-2020\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3f8574 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3f8574\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec280c0\" data-id=\"ec280c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a9436be cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9436be\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d748872\" data-id=\"d748872\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f24e06 elementor-widget elementor-widget-image\" data-id=\"4f24e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/generation-z-research-2019\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"894\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2019-Book-Mockup-1.jpg\" class=\"attachment-large size-large wp-image-7008\" alt=\"State-of-Gen-Z-2019-Research-study-report-cover\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2019-Book-Mockup-1.jpg 771w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2019-Book-Mockup-1-259x300.jpg 259w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2019-Book-Mockup-1-768x891.jpg 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b3ae9e5 zig-zag-content\" data-id=\"b3ae9e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e658823 elementor-widget elementor-widget-heading\" data-id=\"e658823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/generation-z-research-2019\/\">THE STATE OF GEN Z<sup>\u00ae<\/sup> 2019: A new Generation emerges and brings tremendous change<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f58ae elementor-widget elementor-widget-heading\" data-id=\"a7f58ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Generation z moves further into adulthood and brings many differences from previous generations<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89e129e elementor-widget elementor-widget-text-editor\" data-id=\"89e129e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit; text-transform: inherit;\">In this year&#8217;s study, we compared 1,000 Millennials to 1,000 members of Gen Z. We are seeing dramatic differences between these two generations as they impact businesses, industries, countries, and emerging trends. Click &#8220;Read More&#8221; to complete the short form and instantly access the entire State of Gen Z<\/span><sup style=\"color: inherit; font-family: inherit; font-weight: inherit; text-transform: inherit;\">\u00ae<\/sup><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit; text-transform: inherit;\">\u00a02019 Research Report.<\/span><\/p><p>This study featured over 1,000 Gen Z participants with a margin of error of +\/-3.1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1579800 elementor-widget elementor-widget-heading\" data-id=\"1579800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><h4 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">SAMPLE QUESTIONS ANSWERED IN THe 2019 STATE OF GEN Z<span style=\"font-size: 15px;line-height: 0;position: relative;vertical-align: baseline;top: -0.5em\">\u00ae<\/span> national STUDY:<span style=\"color: var( --e-global-color-primary )\"><\/span><br><\/h4><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51e5499 elementor-widget elementor-widget-text-editor\" data-id=\"51e5499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Does Gen Z depend on social media?\u00a0<\/li><li>What is Gen Z&#8217;s experience and frequency with websites and digital media?\u00a0<\/li><li>Does Gen Z think that developing their gaming skills will help them later in their life?<\/li><li>How does ease of purchase on a website affect Gen Z&#8217;s buying behavior?\u00a0<\/li><li>And much more!\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c6c861 elementor-widget elementor-widget-heading\" data-id=\"4c6c861\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><h5 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">CLICK \"READ MORE\" TO ACCESS YOUR STATE OF GEN Z 2019 REPORT ON GEN Z AS CONSUMERS, EMPLOYEES, AND TRENDSETTERS<\/h5><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd8c454 elementor-widget elementor-widget-button\" data-id=\"bd8c454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/generation-z-research-2019\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38ad7f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38ad7f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49ec785\" data-id=\"49ec785\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6aa1b23 cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aa1b23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-61dc5c8\" data-id=\"61dc5c8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-871b2f1 elementor-widget elementor-widget-image\" data-id=\"871b2f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/generation-z-research-2018\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"894\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2018-Book-Mockup-1.jpg\" class=\"attachment-large size-large wp-image-7009\" alt=\"State-of-Gen-Z-2018-reserach-study-report-cover\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2018-Book-Mockup-1.jpg 771w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2018-Book-Mockup-1-259x300.jpg 259w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2018-Book-Mockup-1-768x891.jpg 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24ad118 zig-zag-content\" data-id=\"24ad118\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77b80ba elementor-widget elementor-widget-heading\" data-id=\"77b80ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/generation-z-research-2018\/\">THE STATE OF GEN Z\u00ae 2018: unexpected insights into gen z and technology<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd789e9 elementor-widget elementor-widget-heading\" data-id=\"dd789e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">a deep dive into the role of technology impacting gen z from social media to the workplace<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af5fdc8 elementor-widget elementor-widget-text-editor\" data-id=\"af5fdc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The State of Gen Z\u00ae 2018 took a deep dive into key Gen Z trends and themes critical to know about the generation as they emerge as employees, customers, and trendsetters.\u00a0<span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit; text-transform: inherit;\">This includes looking at Gen Z and their views about brands and brand engagement, technology reliance and expectations, marketing, social media, employment, and much more.<\/span><\/p><p>This study featured over 1,000 Gen Z participants with a margin of error of +\/-3.1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a19817 elementor-widget elementor-widget-heading\" data-id=\"8a19817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><h4 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">SAMPLE QUESTIONS ANSWERED IN THE 2018 STATE OF GEN Z<span style=\"font-size: 15px;line-height: 0;position: relative;vertical-align: baseline;top: -0.5em\">\u00ae<\/span> NATIONAL STUDY:<\/h4><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-808f874 elementor-widget elementor-widget-text-editor\" data-id=\"808f874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>What is the role and impact of online influencers on Gen Z?\u00a0<\/li><li>Does Gen Z really sleep alongside their mobile phone?\u00a0<\/li><li>How frequently does Gen Z need feedback at work?\u00a0<\/li><li>How does Gen Z compare to Millennials in key areas?<\/li><li>And much more!\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-788d02e elementor-widget elementor-widget-heading\" data-id=\"788d02e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><h5 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">CLICK \"READ MORE\" TO ACCESS YOUR STATE OF GEN Z 2018 REPORT ON GEN Z AS CONSUMERS, EMPLOYEES, AND TRENDSETTERS<\/h5><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3dfbc5 elementor-widget elementor-widget-button\" data-id=\"d3dfbc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/generation-z-research-2018\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bfdf6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bfdf6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e95cce4\" data-id=\"e95cce4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c661cc4 cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c661cc4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bdd6792\" data-id=\"bdd6792\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22a6c8b elementor-widget elementor-widget-image\" data-id=\"22a6c8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/gen-z-2017\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"894\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/The-State-of-Gen-Z-2017-1.jpg\" class=\"attachment-large size-large wp-image-7410\" alt=\"State-of-Gen-Z-2017-study-cover\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/The-State-of-Gen-Z-2017-1.jpg 771w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/The-State-of-Gen-Z-2017-1-259x300.jpg 259w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/The-State-of-Gen-Z-2017-1-768x891.jpg 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b3cec25 zig-zag-content\" data-id=\"b3cec25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6faba8 elementor-widget elementor-widget-heading\" data-id=\"d6faba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/gen-z-2017\/\">THE STATE OF GEN Z<sup>\u00ae<\/sup>  2017: Meet gen z the throwback generation<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74f04bd elementor-widget elementor-widget-heading\" data-id=\"74f04bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A new generation emerges and surprisingly has some characteristics of the baby boomer generation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-881fc7d elementor-widget elementor-widget-text-editor\" data-id=\"881fc7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The\u00a0State of Gen Z<sup>\u00ae<\/sup>\u00a02017\u00a0focused on how Gen Z, aka iGen, thinks about money, earning money, savings, debt, spending, and retirement. The study also compared Gen Z to Millennials in each of these areas\u00a0and found some important differences.\u00a0<span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit; text-transform: inherit;\">The findings were very unexpected and sparked a global conversation about what Gen Z\u2019s emergence will mean to employers, marketers, banks, financial services, families, and our shared future.<\/span><\/p><p>This study featured over 1,000 Gen Z participants with a margin of error of +\/-3.1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b35ed elementor-widget elementor-widget-heading\" data-id=\"35b35ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><h4 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">SAMPLE QUESTIONS ANSWERED IN THE 2017 STATE OF GEN Z<span style=\"font-size: 15px;line-height: 0;position: relative;vertical-align: baseline;top: -0.5em\">\u00ae<\/span> NATIONAL STUDY:<\/h4><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-958e147 elementor-widget elementor-widget-text-editor\" data-id=\"958e147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>What percentage of gen Zers are already saving for retirement?<\/li><li>Does Gen Z prefer to earn their money or receive it as a gift?<\/li><li>What is Gen Z&#8217;s unexpected view of advertisements?<\/li><li>Which type of ad does Gen Z trust the most?<\/li><li>And much more!<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28ff227 elementor-widget elementor-widget-heading\" data-id=\"28ff227\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><h5 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">CLICK \"READ MORE\" TO ACCESS YOUR STATE OF GEN Z 2017 REPORT ON GEN Z AS CONSUMERS, EMPLOYEES, AND TRENDSETTERS<\/h5><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c21292 elementor-widget elementor-widget-button\" data-id=\"9c21292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/gen-z-2017\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47ddb99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47ddb99\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1435b76\" data-id=\"1435b76\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6b321e cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6b321e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c4ddf6e\" data-id=\"c4ddf6e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f159e72 elementor-widget elementor-widget-image\" data-id=\"f159e72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/generation-z-research-2016\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"894\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/2016-Political-Outlook-Book-Mockup.jpg\" class=\"attachment-large size-large wp-image-7426\" alt=\"State-of-Gen-Z-2016-Political-Outlook-study-Book-Mockup\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/2016-Political-Outlook-Book-Mockup.jpg 771w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/2016-Political-Outlook-Book-Mockup-259x300.jpg 259w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/2016-Political-Outlook-Book-Mockup-768x891.jpg 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5b6302d zig-zag-content\" data-id=\"5b6302d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c54e46 elementor-widget elementor-widget-heading\" data-id=\"9c54e46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/generation-z-research-2016\/\">THE STATE OF GEN Z<sup>\u00ae<\/sup> 2016: TWO NATIONAL STUDIES into generation z<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db3f99 elementor-widget elementor-widget-heading\" data-id=\"9db3f99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">read our two gen z studies: technology disruption and gen z's political and civic outlook<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0564878 elementor-widget elementor-widget-text-editor\" data-id=\"0564878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Who is Generation Z?\u00a0<span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit; text-transform: inherit;\">In the first annual State of Gen Z<\/span><sup style=\"color: inherit; font-family: inherit; font-weight: inherit; text-transform: inherit;\">\u00ae<\/sup><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit; text-transform: inherit;\">\u00a0research study, CGK\u2019s team focused on important generational mindset areas including: Gen Z and their relationship with technology, how Gen Z is different from Millennials, and Gen Z\u2019s views about politics. The dependence on technology that was uncovered, including its direct impact on Gen Z self-worth, led to significant conversations around the world. In addition, uncovering Gen Z\u2019s emerging political viewpoints and who they trust as leaders helps to highlight the views of the generation as they are now able to vote in elections.<\/span><\/p><p>This study featured over 1,000 Gen Z participants with a margin of error of +\/-3.1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed9e353 elementor-widget elementor-widget-heading\" data-id=\"ed9e353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><h4 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">SAMPLE QUESTIONS ANSWERED IN THE 2016 STATE OF GEN Z<span style=\"font-size: 15px;line-height: 0;position: relative;vertical-align: baseline;top: -0.5em\">\u00ae<\/span> NATIONAL STUDY reports:<\/h4><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0353098 elementor-widget elementor-widget-text-editor\" data-id=\"0353098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>How does Gen Z say social media affects how they feel about themselves?&nbsp;<\/li>\n<li>How does Gen Z use their phone to comparison shop\u2014showrooming\u2014when physically present at a store?&nbsp;<\/li><li>Does Gen Z trust elected officials more or less than older generations?<\/li>\n<li>Does Generation Z feel that the US is headed in the right direction?&nbsp;<\/li>\n<li><span style=\"background-color: transparent; color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit;\">And much more!<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6220e8 elementor-widget elementor-widget-heading\" data-id=\"b6220e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><h5 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">CLICK \"READ MORE\" TO ACCESS YOUR STATE OF GEN Z 2016 REPORT ON GEN Z AS CONSUMERS, EMPLOYEES, AND TRENDSETTERS<\/h5><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8ede6 elementor-widget elementor-widget-button\" data-id=\"3b8ede6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/generation-z-research-2016\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b71ad45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b71ad45\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c330999\" data-id=\"c330999\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ada1603 elementor-widget elementor-widget-heading\" data-id=\"ada1603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">we are passionate about studying gen z as they rapidly emerge and shape the world<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f23e00 elementor-widget elementor-widget-text-editor\" data-id=\"6f23e00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CGK&#8217;s research team is passionate about studying Generation Z at this critical time in their emergence. This new generation is bringing significant change and opportunity to the workplace, marketplace, communities, and society. We are thrilled to provide our annual State of Gen Z study to you as a trusted, statistically accurate resource into this exciting generation.<br \/><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit; text-transform: inherit;\"><br \/>Do you want to unlock the potential of Gen Z as employees, customers, or trendsetters? Reach out to our friendly team to see how we can be your generational expert for speaking or custom research. We have worked with over 700 clients around the world and would love to work with you.\u00a0<\/span><\/p><p><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit; text-transform: inherit;\"><a href=\"https:\/\/genhq.com\/contact\/\">Contact us here<\/a> to request more information or set up an initial conversation. We look forward to hearing from you!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>THE State of Gen Z\u00ae Research Study Series Ongoing research into Gen Z as employees, customers, and trendsetters THE STATE OF GEN Z\u00ae 2025 A Breakthrough National Study to Separate Myth from Truth AboutGen Z as Workforce Trendsetters&nbsp;and Ambassadors of Change Gen Z is changing how work works. This year\u2019s\u00a0State of Gen Z\u00ae\u00a0reveals what truly [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3404,"parent":70,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-92","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>State of Gen Z Annual Study | The Center for Generational Kinetics<\/title>\n<meta name=\"description\" content=\"The State of Gen Z(R) Annual Research Study is the leading study series into Gen Z as employees and customers. 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