{"id":8166,"date":"2025-09-17T11:15:50","date_gmt":"2025-09-17T18:15:50","guid":{"rendered":"https:\/\/genhq.com\/?page_id=8166"},"modified":"2025-12-09T15:19:23","modified_gmt":"2025-12-09T22:19:23","slug":"state-of-gen-z-research-report-for-2025","status":"publish","type":"page","link":"https:\/\/genhq.com\/state-of-gen-z-research-report-for-2025\/","title":{"rendered":"State of Gen Z Research Report for 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8166\" class=\"elementor elementor-8166\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-425186c4 elementor-section-height-min-height hero-gradient elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"425186c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ce0e1e5\" data-id=\"4ce0e1e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48b98c55 elementor-widget elementor-widget-heading\" data-id=\"48b98c55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">THE STATE OF GEN Z<sup>\u00ae<\/sup> 2025<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-246973e0 elementor-widget elementor-widget-text-editor\" data-id=\"246973e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A BREAKTHROUGH NATIONAL STUDY TO SEPARATE MYTH FROM TRUTH ABOUT GEN Z AS WORKFORCE TRENDSETTERS AND AMBASSADORS OF CHANGE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6bfb9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6bfb9f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5592a960\" data-id=\"5592a960\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7bfce685 cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bfce685\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4cfadc70\" data-id=\"4cfadc70\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48780b95 elementor-widget elementor-widget-image\" data-id=\"48780b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"771\" height=\"894\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/09\/State-of-Gen-Z-2025-Book-Mockup-Transparent.png\" class=\"attachment-large size-large wp-image-8167\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/09\/State-of-Gen-Z-2025-Book-Mockup-Transparent.png 771w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/09\/State-of-Gen-Z-2025-Book-Mockup-Transparent-259x300.png 259w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/09\/State-of-Gen-Z-2025-Book-Mockup-Transparent-768x891.png 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03c5835 elementor-widget elementor-widget-heading\" data-id=\"03c5835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The State of Gen Z\u00ae 2025 Study:\nA Breakthrough National Study to Separate Myth from Truth About<br>Gen Z as Workforce Trendsetters<br>and Ambassadors of Change<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6654a012 zig-zag-content\" data-id=\"6654a012\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-790f75a3 elementor-widget elementor-widget-heading\" data-id=\"790f75a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">the STATE OF GEN Z<sup>\u00ae <\/sup>2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-675b9df6 elementor-widget elementor-widget-heading\" data-id=\"675b9df6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">THE FUTure of work is here\u2014and it looks a lot like gen z<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6de25f elementor-widget elementor-widget-text-editor\" data-id=\"6c6de25f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gen Z is changing how work works. This year\u2019s <em>State of Gen Z\u00ae<\/em> reveals what truly earns Gen Z\u2019s commitment, what pushes them away, and how flexibility, benefits, and well-being are rewriting yesterday\u2019s rules of what makes a workplace truly worth committing to.<br \/><br \/><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit; text-transform: inherit;\">This emerging generation is confident, ambitious, highly perceptive, and surprisingly loyal\u2026but they\u2019re also willing to walk away from a job when trust and culture don\u2019t meet their needs. In fact, a significant number already have. Forty-seven percent of working Gen Z say they have quit a job because of a lack of trust in their company leadership. For leaders, this reality isn\u2019t a threat\u2014it\u2019s a roadmap for opportunity to unlock the immense value this generation brings to the workplace.<\/span><\/p><p>If you hire, lead, or have Gen Z team members, this year\u2019s <em>State of Gen Z\u00ae<\/em> report is <em>your <\/em>competitive edge. The study goes inside their expectations and behavioral drivers\u2014on trust, career paths, leadership preferences, hybrid vs. on\u2011site work, and mental health\u2014so you can confidently drive measurable results in unlocking their workforce performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a563da8 elementor-widget elementor-widget-heading\" data-id=\"5a563da8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Here\u2019s just a glimpse of the many discoveries about Gen Z in the national study:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122c9f49 elementor-widget elementor-widget-text-editor\" data-id=\"122c9f49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>48% of working Gen Z<\/strong> are actively looking for a new job or a different job outside of their current employer right now. What is pushing them to leave? The study shares valuable clues.<\/li><li><strong>45% of working Gen Z<\/strong> say they\u2019d take a 10% pay cut to work for a boss they completely trust. The study reveals the qualities that make a leader truly trustworthy.<\/li><li><strong>37% of working Gen Z<\/strong> would prioritize remote work over health insurance. <i>The State of Gen Z\u00ae 2025<\/i> reveals insights into work experience preferences not available in other data.<\/li><li><strong>82% of working Gen Z<\/strong> believe companies should place greater priority on offering mental health benefits to employees. Learn what benefits matter most in this year\u2019s State of Gen Z<em>\u00ae<\/em> study!<\/li><li>And numerous other<strong> must-know<\/strong> questions!<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71c2a29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71c2a29\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d0a619\" data-id=\"5d0a619\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad6467c elementor-widget elementor-widget-heading\" data-id=\"ad6467c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">download your free study now:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c43f23d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c43f23d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0cfd820 sogz-2025-column\" data-id=\"0cfd820\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4390c3 elementor-widget elementor-widget-heading\" data-id=\"d4390c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The State of Gen Z<sup>\u00ae<\/sup> 2025 Report:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e8b4d8 elementor-widget elementor-widget-text-editor\" data-id=\"1e8b4d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enter your info below to receive the complete 36-page research study findings report<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b391c cgk-hubspt-form elementor-widget elementor-widget-html\" data-id=\"29b391c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"5146762\",\n    formId: \"c4114345-9744-4f7f-99ca-e50d4f67df39\",\n    region: \"na1\"\n  });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2335927e partners-wrapper light-gray-overlay elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2335927e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c54e93d\" data-id=\"7c54e93d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-69878a83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69878a83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3a123eda\" data-id=\"3a123eda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-219abf9c h6 elementor-widget elementor-widget-heading\" data-id=\"219abf9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Insights are Trusted by Companies Around the World<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3c37e3f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c37e3f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-13158840 partner-logo-slider\" data-id=\"13158840\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66d566c1 logo-gen elementor-widget elementor-widget-image-carousel\" data-id=\"66d566c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;none&quot;,&quot;slides_to_scroll&quot;:&quot;4&quot;,&quot;speed&quot;:1300,&quot;slides_to_show_tablet&quot;:&quot;6&quot;,&quot;slides_to_show_mobile&quot;:&quot;5&quot;,&quot;slides_to_scroll_tablet&quot;:&quot;2&quot;,&quot;pause_on_interaction&quot;:&quot;no&quot;,&quot;autoplay_speed&quot;:4000,&quot;slides_to_show&quot;:&quot;10&quot;,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-intuit-blue.svg\" alt=\"intuit-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-taco-blue.svg\" alt=\"taco-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-gm-blue.svg\" alt=\"gm-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-cox-blue.svg\" alt=\"cox-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-cisco-blue.svg\" alt=\"cisco-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/Ge.svg\" alt=\"Ge\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-toyota-blue.svg\" alt=\"toyota-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-adidas-blue.svg\" alt=\"adidas-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-mercedes-blue.svg\" alt=\"mercedes-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-visa-blue.svg\" alt=\"visa-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-kraft-blue.svg\" alt=\"kraft-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-hyatt-2.svg\" alt=\"hyatt\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-lowe-2.svg\" alt=\"lowe\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d626d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d626d4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f287851\" data-id=\"f287851\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acbcc74 elementor-widget elementor-widget-heading\" data-id=\"acbcc74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">below are a few of the many findings from the study:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b55f861 elementor-widget elementor-widget-cgk-simple-cards\" data-id=\"b55f861\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cgk-simple-cards.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"keynote-mod-section\">\r\n\t\t\t\t<div class=\"keynote-container\">\r\n\t\t\t\t\t<div class=\"keynote-mod-blocks-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"keynote-block\">\r\n\t\t\t\t\t\t\t\t\t<h4>53% of working Gen Z  <\/h4>\r\n\t\t\t\t\t\t\t\t\t<div class=\"kn-para\">\r\n\t\t\t\t\t\t\t\t\t\t<p><strong>say the workplace feels more stressful today than it did five years ago.<\/strong><\/p>\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"keynote-block\">\r\n\t\t\t\t\t\t\t\t\t<h4>47% of working Gen Z  <\/h4>\r\n\t\t\t\t\t\t\t\t\t<div class=\"kn-para\">\r\n\t\t\t\t\t\t\t\t\t\t<p><strong>have already quit a job due to lack of trust in leadership.<\/strong><\/p>\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"keynote-block\">\r\n\t\t\t\t\t\t\t\t\t<h4>42% of working Gen Z  <\/h4>\r\n\t\t\t\t\t\t\t\t\t<div class=\"kn-para\">\r\n\t\t\t\t\t\t\t\t\t\t<p><strong>believe they could do their manager\u2019s job better than their manager.<\/strong><\/p>\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"keynote-block\">\r\n\t\t\t\t\t\t\t\t\t<h4>65% of Gen Z  <\/h4>\r\n\t\t\t\t\t\t\t\t\t<div class=\"kn-para\">\r\n\t\t\t\t\t\t\t\t\t\t<p><strong>believe most companies will eventually require the majority of their employees to work on-site at least four days per week.<br \/><\/strong><\/p>\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4fb1c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4fb1c9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e71fa0\" data-id=\"6e71fa0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e650190 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e650190\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1839731\" data-id=\"1839731\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db030a7 elementor-widget elementor-widget-heading\" data-id=\"db030a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The State of Gen Z<sup>\u00ae<\/sup> 2021-2022 Report: Gen Z as Employees and Trendsetters<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712ced1 elementor-widget elementor-widget-text-editor\" data-id=\"712ced1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enter your info below to receive the complete 25-page research study findings report.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c27b089 download-form elementor-widget elementor-widget-wp-widget-gform_widget\" data-id=\"c27b089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-gform_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel='stylesheet' id='gforms_reset_css-css' href='https:\/\/genhq.com\/wp-content\/plugins\/gravityforms\/legacy\/css\/formreset.min.css?ver=2.9.31' type='text\/css' media='all' \/>\n<link rel='stylesheet' id='gforms_formsmain_css-css' 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{\"gf_currency_config\":{\"name\":\"U.S. Dollar\",\"symbol_left\":\"$\",\"symbol_right\":\"\",\"symbol_padding\":\"\",\"thousand_separator\":\",\",\"decimal_separator\":\".\",\"decimals\":2,\"code\":\"USD\"},\"base_url\":\"https:\/\/genhq.com\/wp-content\/plugins\/gravityforms\",\"number_formats\":[],\"spinnerUrl\":\"https:\/\/genhq.com\/wp-content\/plugins\/gravityforms\/images\/spinner.svg\",\"version_hash\":\"7f52eb884c7d9465c1401251f46eef01\",\"strings\":{\"newRowAdded\":\"New row added.\",\"rowRemoved\":\"Row removed\",\"formSaved\":\"The form has been saved.  The content contains the link to return and complete the form.\"}};\n\/\/# sourceURL=gform_gravityforms-js-extra\n\/* ]]> *\/\n<\/script>\n<script type=\"text\/javascript\" defer='defer' src=\"https:\/\/genhq.com\/wp-content\/plugins\/gravityforms\/js\/gravityforms.min.js?ver=2.9.31\" id=\"gform_gravityforms-js\"><\/script>\n<script type=\"text\/javascript\" defer='defer' src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=en&amp;ver=6.9.1#038;render=explicit\" id=\"gform_recaptcha-js\"><\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-379438c elementor-widget elementor-widget-heading\" data-id=\"379438c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">THE STATE OF GEN Z<sup>\u00ae <\/sup>2025: Insights Overview<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b4fe1 elementor-widget elementor-widget-heading\" data-id=\"b0b4fe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">A Breakthrough National Study to Separate Myth from Truth About Gen Z as Workforce Trendsetters and Ambassadors of Change<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e082be3 elementor-widget elementor-widget-text-editor\" data-id=\"e082be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gen Z is entering the workforce at full speed, and their impact is unmistakable. They\u2019re reshaping what benefits mean, how leadership is judged, and how long people are willing to stay when trust and culture don\u2019t align.<\/p><p>The 2025 <em>State of Gen Z<span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit;\">\u00ae<\/span><\/em> makes clear that the levers leaders once relied on are shifting. Flexibility now rivals pay. Well-being has shifted from perk to expectation\u2014especially as 53% of Gen Z say the workplace feels more stressful today than it did just five years ago. And loyalty is no longer guaranteed by strict policies or inspirational slogans, it\u2019s earned through authenticity and trust. This year\u2019s findings reveal how these shifts are influencing Gen Z\u2019s daily choices at work\u2014and the steps leaders can take to build trust and retention.<\/p><p>But Gen Z\u2019s perspective goes even deeper. A majority don\u2019t believe a college degree is necessary to become a manager, and many are confident they could already do their boss\u2019s job better. While it\u2019s easy to assume these views come from arrogance, our study shows they more often reflect a generation eager for opportunity, advancement, and leaders who invest in their potential to clear the way forward.<\/p><p>At the same time, disconnects are showing. Gen Z often feels their managers see work differently than they do, whether it\u2019s about flexibility, culture, or career growth. That misalignment matters\u2014nearly half have already left a job because they lost trust in leadership. These perception gaps can create frustration, but they also highlight where leaders have the greatest opportunity to connect and build trust with this dynamic generation.<\/p><p>The stakes are high for organizations\u2014but so is the upside. Gen Z is showing exactly what they value and how they measure leadership, loyalty, and more. Organizations that lean into these insights won\u2019t just keep Gen Z longer\u2014they\u2019ll unlock a generation ready to bring energy, innovation, and momentum to the entire workplace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4909527 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4909527\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8766a4\" data-id=\"c8766a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b68107 elementor-widget elementor-widget-heading\" data-id=\"0b68107\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">KEY QUESTIONS THIS YEAR\u2019S REPORT ANSWERS:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3edce54 elementor-widget elementor-widget-text-editor\" data-id=\"3edce54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>What makes nearly half of Gen Z ready to leave their job\u2014and what can stop them?<\/li><li>How do remote, hybrid, and on-site experiences change what Gen Z values in a job?<\/li><li>Which benefits and policies now move the needle most on employee retention (hint: it\u2019s not just pay)?<\/li><li>Where are Gen Z and leaders seeing the workplace differently\u2014and how can those gaps be bridged?<\/li><li>What practical steps can leaders take this quarter to boost engagement without raising salary budgets?<\/li><li>Plus, numerous other essential questions!<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c304aec elementor-widget elementor-widget-text-editor\" data-id=\"c304aec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit; text-transform: inherit;\">&#8220;<em>Gen Z brings tremendous promise, potential, and a new perspective to the workforce. Separating myth from truth about the generation is key to unlocking their potential. It was incredibly exciting to see all the discoveries we found in this year\u2019s State of Gen Z<span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit;\">\u00ae<\/span>. I\u2019m excited for the discoveries to impact leaders and organizations around the world.&#8221;<\/em><\/span><\/p><h5>\u2014Denise Villa, PhD, CEO, The Center for Generational Kinetics; Co-Author of Zconomy<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2af0d elementor-widget elementor-widget-text-editor\" data-id=\"3c2af0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If the above discoveries and strategic questions resonate with your organization, you\u2019re not alone\u2014leaders everywhere are grappling with them. But the answers aren\u2019t one-size-fits-all. Many leaders want to dig deeper into how the findings apply to their own teams, industries, and cultures. That\u2019s why The Center for Generational Kinetics CGK partners with organizations to go beyond the data, applying these insights to your workforce through custom research studies, executive and leadership advisory sessions, and tailored presentations that spark action and alignment.<\/p><p>Ready to transform these national findings into strategies tailored for your organization? Contact us at Info@GenHQ.com or +1 (512) 259-6877 to explore how your leaders can engage Gen Z\u2014and turn insights into measurable results.<\/p><p>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01f0fa3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01f0fa3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6cb5b9\" data-id=\"b6cb5b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3336870 elementor-widget elementor-widget-heading\" data-id=\"3336870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">download your free study now:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-564ab5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"564ab5a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cda0815 sogz-2025-column\" data-id=\"cda0815\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4aaecfa elementor-widget elementor-widget-heading\" data-id=\"4aaecfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The State of Gen Z<sup>\u00ae<\/sup> 2025 Report:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe6f3af elementor-widget elementor-widget-text-editor\" data-id=\"fe6f3af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enter your info below to receive the complete 36-page research study findings report<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffad8a9 cgk-hubspt-form elementor-widget elementor-widget-html\" data-id=\"ffad8a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"5146762\",\n    formId: \"c4114345-9744-4f7f-99ca-e50d4f67df39\",\n    region: \"na1\"\n  });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2af0c1e5 partners-wrapper overlay-blue elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2af0c1e5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3808406f\" data-id=\"3808406f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f841542 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f841542\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-23955990\" data-id=\"23955990\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bc414ce h6 elementor-widget elementor-widget-heading\" data-id=\"4bc414ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CGK's Research Informs Global Conversation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-648ad6eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"648ad6eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3d8aa777 partner-logo-slider \" data-id=\"3d8aa777\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-622ffd70 logo-gen elementor-widget elementor-widget-image-carousel\" data-id=\"622ffd70\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;none&quot;,&quot;slides_to_scroll&quot;:&quot;4&quot;,&quot;speed&quot;:1300,&quot;slides_to_show_tablet&quot;:&quot;6&quot;,&quot;slides_to_show_mobile&quot;:&quot;5&quot;,&quot;slides_to_scroll_tablet&quot;:&quot;2&quot;,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;pause_on_interaction&quot;:&quot;no&quot;,&quot;autoplay_speed&quot;:4000,&quot;slides_to_show&quot;:&quot;10&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-business-insider.svg\" alt=\"business insider\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-cbs.svg\" alt=\"cbs\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-newyork-times.svg\" alt=\"Newyork times\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-usa.svg\" alt=\"usa\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-cnn.svg\" alt=\"cnn\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-washington-post.svg\" alt=\"washington post\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-cnbc.svg\" alt=\"cnbc\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-bloomberg.svg\" alt=\"bloomberg\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-hln.svg\" alt=\"hln\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-fortune.svg\" alt=\"fortune\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-bbc.svg\" alt=\"bbc\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 12\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-time.svg\" alt=\"time\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eba58d3 sample-study elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eba58d3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38cfb9f\" data-id=\"38cfb9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63f6d38 elementor-widget elementor-widget-heading\" data-id=\"63f6d38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ABOUT THE STUDY \/ METHODOLOGY<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88a3f0e elementor-widget elementor-widget-text-editor\" data-id=\"88a3f0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Center for Generational Kinetics remains the leader in uncovering how generations shape the future of work, communication, and consumer trends. With more than 150 generational studies conducted across four continents, CGK has built an unmatched reputation for delivering insights that executives, people leaders, and policymakers can immediately apply. Our experts have been featured in leading media outlets from <em>The Today Show<\/em> to <em>The New York Times<\/em>, and work with global organizations to share actionable discoveries about all generations, including Gen Z\u2014the fastest-growing and most influential generation in the workforce and marketplace today.<\/p><p>Each year, CGK conducts <em>The State of Gen Z\u00ae<\/em> national research study to provide leaders with timely, statistically accurate insights into this generation\u2019s mindset and behaviors. The 2025 edition explores Gen Z\u2019s views on trust, leadership, benefits, mental health, education, and career expectations\u2014revealing both the challenges and opportunities leaders face in today\u2019s rapidly shifting workplace.<\/p><p><strong>This year\u2019s study included 768 Gen Z participants, ages 18\u201328, all employed part-time or full-time, to capture a true snapshot of \u201cGen Z Working America.\u201d The sample was weighted to align with the 2020 U.S. Census for age, gender, geography, and ethnicity. The research was fielded online from December 4\u201314, 2024, with results statistically significant at the 95% confidence level and a margin of error of +\/-3.54%.<\/strong><\/p><p>As Gen Z advances deeper into adulthood, the<em> State of Gen Z 2025\u00ae<\/em> provides leaders with the clearest view yet of how this generation is reshaping the workforce and redefining what it means to build trust, loyalty, and engagement across teams and organizations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63050e4 elementor-widget elementor-widget-text-editor\" data-id=\"63050e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u201cGen Z is driving workforce trends across every aspect of organizations today. This generation is impacting recruiting, retention, communication, innovation, trust, and so much more. This year\u2019s State of Gen Z highlights actionable insights and many unexpected discoveries that leaders at all levels can use to inform their workforce and people strategies right away. I\u2019m especially excited about the generational views to mental health, benefits, and trust!\u201d<\/em><\/p><h5><b>\u2014Jason Dorsey, President, The Center for Generational Kinetics; Co-Author of Zconomy<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-124b2a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"124b2a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a1db94\" data-id=\"6a1db94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5533ef2 elementor-widget elementor-widget-heading\" data-id=\"5533ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UNLOCKING GEN Z INSIGHTS AND SOLUTIONS FOR LEADERS ACROSS GENERATIONS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17dce57 elementor-widget elementor-widget-text-editor\" data-id=\"17dce57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Center for Generational Kinetics has led the field in generational and behavioral research for more than a decade, leading over 150 original, statistically accurate studies across four continents. Our work spans industries from global finance and healthcare to technology, retail, hospitality, manufacturing, and beyond\u2014always with one goal: helping leaders turn data into measurable results.<\/p><p>This year\u2019s <em>State of Gen Z <\/em>delivers findings every organization needs to know. From what keeps Gen Z loyal to what pushes them to walk away, from the benefits they value most to the gaps they see in leadership, this report reveals the forces reshaping the workforce right now\u2014and why leaders can\u2019t afford to wait to respond. The leaders who act on these insights will not only keep Gen Z engaged\u2014they\u2019ll gain a decisive advantage across their multigenerational teams.<\/p><p>The opportunity is here\u2014to strengthen trust, adapt benefits, and create cultures that unlock Gen Z\u2019s energy, innovation, and commitment\u2014and this year\u2019s report is your blueprint. Download the <em>State of Gen Z 2025<\/em> full report today. Then let\u2019s explore how these insights can be applied directly to your organization: through a custom research study you exclusively own, strategic advisory sessions with our generational experts, or a keynote or half-day program that equips your leaders with practical strategies to thrive in today\u2019s workplace.<\/p><p><strong><a href=\"\/contact\/\">Contact us now<\/a><\/strong> at Info@GenHQ.com or +1 (512) 259-6877 to get started.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-376f8d96 zig-zag-section elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376f8d96\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9328826 zig-zag-content\" data-id=\"9328826\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7abd05af elementor-widget elementor-widget-heading\" data-id=\"7abd05af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want even more info on generation z? Check out zconomy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159a46d4 elementor-widget elementor-widget-text-editor\" data-id=\"159a46d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At CGK, we are passionate about unlocking the potential of Gen Z as they emerge as workforce, customer, and community trendsetters. Check out our bestselling book, <a href=\"https:\/\/genhq.com\/the-generations-hub\/zconomy\/\">Zconomy: How Gen Z Will Change the Future of Business<\/a>, for all the insights and how-to strategies to unlock this exciting generation&#8217;s potential at this critical time.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d45d1d9 zig-zag-img-wrap\" data-id=\"7d45d1d9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-120d1cdc zig-zag-img elementor-widget elementor-widget-image\" data-id=\"120d1cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/zconomy-stacked-internation-books.jpg\" class=\"attachment-full size-full wp-image-7477\" alt=\"bestselling-zconomy-books-stacked\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/zconomy-stacked-internation-books.jpg 1170w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/zconomy-stacked-internation-books-300x200.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/zconomy-stacked-internation-books-1024x683.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/zconomy-stacked-internation-books-768x512.jpg 768w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f00174d elementor-section-full_width the-media-slider-section elementor-section-height-default elementor-section-height-default\" data-id=\"1f00174d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afee23f\" data-id=\"1afee23f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd63986 elementor-align-center transparent-button elementor-widget elementor-widget-button\" data-id=\"cd63986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/media\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View More Media<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77ebfe5c elementor-widget elementor-widget-cgk-latest-posts-slider\" data-id=\"77ebfe5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cgk-latest-posts-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"the-media-slider\">\r\n\t\t\t\t<div class=\"swiper-container\">\r\n\t\t\t\t\t<div class=\"swiper-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/from-sandcastles-to-snapchat\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"From Sandcastles to Snapchat: How Spring Break Changes As Gen Z Kids Grow Up\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-1024x341.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-1024x341.png 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-300x100.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-768x256.png 768w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-1536x512.png 1536w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-2048x683.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Mar 26, 2026<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/from-sandcastles-to-snapchat\/\">From Sandcastles to Snapchat: How Spring Break Changes As Gen Z Kids Grow Up<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-honored-to-keynote-idfa-event\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Keynotes for IDFA&#8217;s International Event\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-1024x341.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-1024x341.png 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-300x100.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-768x256.png 768w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-1536x512.png 1536w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-2048x683.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Mar 23, 2026<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-honored-to-keynote-idfa-event\/\">CGK President Jason Dorsey Keynotes for IDFA&#8217;s International Event<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-keynotes-kate-spade-consumer-day\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Honored to Keynote Kate Spade&#8217;s Virtual Consumer Day from Their NY HQ!\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-1024x341.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-1024x341.png 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-300x100.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-768x256.png 768w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-1536x512.png 1536w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-2048x683.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Mar 20, 2026<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-keynotes-kate-spade-consumer-day\/\">CGK President Jason Dorsey Honored to Keynote Kate Spade&#8217;s Virtual Consumer Day from Their NY HQ!<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/featured-in-cnbc-on-gen-z-social-media-revolution\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Featured in CNBC Explaining Gen Z and Younger Generations&#8217;s Social Media Revolution\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Screen-Shot-2026-03-13-at-4.33.26-PM-1024x724.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Screen-Shot-2026-03-13-at-4.33.26-PM-1024x724.png 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Screen-Shot-2026-03-13-at-4.33.26-PM-300x212.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Screen-Shot-2026-03-13-at-4.33.26-PM-768x543.png 768w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Screen-Shot-2026-03-13-at-4.33.26-PM-e1773437673188.png 1136w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Mar 13, 2026<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/featured-in-cnbc-on-gen-z-social-media-revolution\/\">CGK President Jason Dorsey Featured in CNBC Explaining Gen Z and Younger Generations&#8217;s Social Media Revolution<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-asurions-leaders\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Honred to Keynote Asurion&#8217;s Annual Leadership Meeting\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-1024x341.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-1024x341.png 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-300x100.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-768x256.png 768w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-1536x512.png 1536w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-2048x683.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Mar 10, 2026<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-asurions-leaders\/\">CGK President Jason Dorsey Honred to Keynote Asurion&#8217;s Annual Leadership Meeting<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-hpi-dec-2025\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Thrilled to Speak for HPI&#8217;s Lone Star Commercial Real Estate Summit\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"270\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-HPI-Dec-2025-B.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-HPI-Dec-2025-B.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-HPI-Dec-2025-B-300x101.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-HPI-Dec-2025-B-768x259.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Dec 22, 2025<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-hpi-dec-2025\/\">CGK President Jason Dorsey Thrilled to Speak for HPI&#8217;s Lone Star Commercial Real Estate Summit<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-childrens-nebraska\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Honored to Present for Children&#8217;s Nebraska and Tour Their Hospital Facilities\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"270\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-Childrens-NE-Dec-2025-A.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-Childrens-NE-Dec-2025-A.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-Childrens-NE-Dec-2025-A-300x101.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-Childrens-NE-Dec-2025-A-768x259.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Dec 22, 2025<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-childrens-nebraska\/\">CGK President Jason Dorsey Honored to Present for Children&#8217;s Nebraska and Tour Their Hospital Facilities<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-featured-in-the-new-york-times-on-gen-x-holiday-spending-dec-2025\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Thrilled to be Busting Gen X Consumer Myths in The New York Times!\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-1024x512.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-1024x512.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-300x150.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-768x384.jpg 768w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-1536x768.jpg 1536w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-2048x1024.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Dec 18, 2025<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-featured-in-the-new-york-times-on-gen-x-holiday-spending-dec-2025\/\">CGK President Jason Dorsey Thrilled to be Busting Gen X Consumer Myths in The New York Times!<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"the-media-slider-controllers\">\r\n\t\t\t\t\t<span class=\"arrow-left\"><\/span>\r\n\t\t\t\t\t<div class=\"the-media-pagination\"><\/div>\r\n\t\t\t\t\t<span class=\"arrow-right\"><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>THE STATE OF GEN Z\u00ae 2025 A BREAKTHROUGH NATIONAL STUDY TO SEPARATE MYTH FROM TRUTH ABOUT GEN Z AS WORKFORCE TRENDSETTERS AND AMBASSADORS OF CHANGE The State of Gen Z\u00ae 2025 Study: A Breakthrough National Study to Separate Myth from Truth About Gen Z as Workforce Trendsetters and Ambassadors of Change the STATE OF GEN [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":8167,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8166","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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