{"id":8135,"date":"2025-05-16T11:25:02","date_gmt":"2025-05-16T18:25:02","guid":{"rendered":"https:\/\/genhq.com\/?p=8135"},"modified":"2025-05-16T11:25:41","modified_gmt":"2025-05-16T18:25:41","slug":"sharing-new-insights-at-oaaas-conference","status":"publish","type":"post","link":"https:\/\/genhq.com\/sharing-new-insights-at-oaaas-conference\/","title":{"rendered":"CGK President Jason Dorsey Shares New Generational Research at the 2025 OOH Media Conference"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-8136 size-medium\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/05\/Blog-OAAA-May2025-A-300x101.jpg\" alt=\"\" width=\"300\" height=\"101\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/05\/Blog-OAAA-May2025-A-300x101.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/05\/Blog-OAAA-May2025-A-768x259.jpg 768w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/05\/Blog-OAAA-May2025-A.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>CGK President\u00a0Jason Dorsey\u00a0was honored to return to the Out of Home Advertising Association of America&#8217;s (OAAA) OOH Media Conference. His return marked his second time speaking at this event, and once again, the experience delivered!! From the energy in the room to the conversations offstage, this year\u2019s conference was yet another phenomenal gathering of industry leaders, innovators, and strategic thinkers in OOH from around the world.<\/p>\n<p data-start=\"875\" data-end=\"1144\">During his main stage session, Jason debuted some of our brand new research discoveries, focused on the behavioral shifts reshaping how each generation thinks, acts, and makes decisions\u2014and how those shifts impact brands, economies, and consumer engagement.<\/p>\n<p data-start=\"1189\" data-end=\"1278\">A few key findings Jason covered during his session included:<\/p>\n<ul data-start=\"1280\" data-end=\"1762\">\n<li data-start=\"1280\" data-end=\"1446\">\n<p data-start=\"1282\" data-end=\"1446\">How Millennials and Gen Z are reaching major life milestones\u2014like moving out, getting married, or buying a car\u2014on different timelines than previous generations.<\/p>\n<\/li>\n<li data-start=\"1447\" data-end=\"1614\">\n<p data-start=\"1449\" data-end=\"1614\">What CGK\u2019s research shows about Gen Z\u2019s mindset around money, work, and financial stability, and why those views are already influencing brand loyalty and trust.<\/p>\n<\/li>\n<li data-start=\"1615\" data-end=\"1762\">\n<p data-start=\"1617\" data-end=\"1762\">How trust, timing, and technology continue to shape each generation\u2019s expectations\u2014and what that means for reaching and resonating with them.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1988\" data-end=\"2320\">Jason has had the opportunity to know and work with OAAA for many years, and each time, his experience underscores why they continue to lead the out-of-home space. They set the pace. They bring the right people into the room. And they consistently create an environment where bold ideas, meaningful data, and innovative strategy come together.<\/p>\n<p data-start=\"2322\" data-end=\"2631\">This year\u2019s conference was a powerful reminder of the resilience and momentum within the OOH industry. The innovations presented were undoubtedly inspiring, but even more so were the conversations Jason had after his session concluded with the OOH leaders committed to shaping where the industry goes next.<\/p>\n<p data-start=\"2652\" data-end=\"2980\">At CGK, we\u2019re focused on delivering research that helps organizations move beyond generational stereotypes to uncover the true behavioral drivers that create lasting impact and opportunity across all generations. Jason was so grateful to share a few of our new insights at this year\u2019s OOH Media Conference and to be part of a dialogue that\u2019s shaping the future of the industry.<\/p>\n<p data-start=\"2652\" data-end=\"2980\">A big thank you from us to the entire OAAA team for inviting Jason to present at such an impactful event! He loved every minute, and is already looking forward to round three.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CGK President\u00a0Jason Dorsey\u00a0was honored to return to the Out of Home Advertising Association of America&#8217;s (OAAA) OOH Media Conference. His return marked his second time speaking at this event, and once again, the experience delivered!! From the energy in the room to the conversations offstage, this year\u2019s conference was yet another phenomenal gathering of industry [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":8136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,25,22,31,32],"tags":[],"class_list":["post-8135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gen-z","category-research","category-research-findings","category-trends","category-zconomy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generations Blog | Sharing New Insights at OAAA&#039;s Conference<\/title>\n<meta name=\"description\" content=\"CGK President Jason Dorsey was honored to take the stage at OAAA&#039;s OOH Media Conference for the second time and present 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