{"id":7892,"date":"2023-10-30T09:02:48","date_gmt":"2023-10-30T16:02:48","guid":{"rendered":"https:\/\/genhq.com\/?p=7892"},"modified":"2023-12-12T08:12:25","modified_gmt":"2023-12-12T15:12:25","slug":"cgk-president-jason-dorsey-collaborates-with-hilton-on-2024-trends-report","status":"publish","type":"post","link":"https:\/\/genhq.com\/cgk-president-jason-dorsey-collaborates-with-hilton-on-2024-trends-report\/","title":{"rendered":"CGK President Jason Dorsey Collaborates with Hilton on 2024 Trends Report"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-7893 size-medium\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2023\/10\/Blog-October-2023-Hilton-wLogo-300x101.jpg\" alt=\"\" width=\"300\" height=\"101\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2023\/10\/Blog-October-2023-Hilton-wLogo-300x101.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2023\/10\/Blog-October-2023-Hilton-wLogo-768x259.jpg 768w, https:\/\/genhq.com\/wp-content\/uploads\/2023\/10\/Blog-October-2023-Hilton-wLogo.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>The CGK team is excited to announce the release of the Hilton 2024 Trends Report, and there\u2019s a special reason for our enthusiasm. In addition to being passionate about data-driven trends and insights, our very own President, Jason Dorsey, had the honor of representing Hilton\u2019s global findings as the spokesperson!<\/p>\n<p>Jason was excited to collaborate with Hilton\u2019s great team on this outstanding global trends research study. The third-annual study included more than 10,000 participants from around the world. There are many great discoveries that dive into every key aspect of travel and reveal surprising insights about the future of travel around the world by generation and more.<\/p>\n<p>Please click <a href=\"https:\/\/stories.hilton.com\/2024trends\">here<\/a> to watch the study announcement release video\u2014and, yes, that is Jason hosting the conversation on their global announcement video!<\/p>\n<p>On the study\u2019s website, you can also read a great introduction to the study by Hilton President and CEO, Chris Nassetta, as well as Jason\u2019s foreword about the study\u2019s discoveries, importance, and insights for travelers of every generation, and for both leisure and business travelers. Here is a quote from Jason\u2019s foreword to the Study:<\/p>\n<p>\u201cThe Hilton Trends Report fills an important insights gap by exploring four different generations of travelers \u2014 and uncovering early signs of Gen Z\u2019s emergence as travel trendsetters from technology, food and work to wellness, leisure, and cultural experiences.\u201d<\/p>\n<p>Below are four of CGK\u2019s favorite findings from the 2024 Hilton Trends Report:<\/p>\n<ul>\n<li>Across all four generations in the global study, the No. 1 reason people want to travel in 2024 is to rest and recharge<\/li>\n<li>80% of travelers, including 86% of Millennials and 83% of Gen Z, said it\u2019s important to be able to book their entire trip online<\/li>\n<li>64% of global travelers say they aim to reduce other areas of their personal spending to prioritize leisure travel in 2024<\/li>\n<li>More than a third of Gen Z and Millennial business travelers say they plan to extend a business trip to enjoy leisure time before or after their work obligations<\/li>\n<\/ul>\n<p>You can also read about the discoveries in all four major categories uncovered on the study\u2019s website by clicking any of these content links:<\/p>\n<ul>\n<li><a href=\"https:\/\/stories.hilton.com\/2024trends-sleep\">Travelers Will Invest in Their Sleep<\/a><\/li>\n<li><a href=\"https:\/\/stories.hilton.com\/2024trends-connectivity-personalization\">Travelers Will Value Connectivity and Personalization<\/a><\/li>\n<li><a href=\"https:\/\/stories.hilton.com\/2024trends-culture-experiences\">Culture and Experiences Will Drive Leisure Travel Decisions<\/a><\/li>\n<li><a href=\"https:\/\/stories.hilton.com\/2024trends-business-travel\">Business Travel Trends Will Redefine Expectations<\/a><\/li>\n<\/ul>\n<p>To read the entire study and all the best findings visit <a href=\"https:\/\/stories.hilton.com\/2024trends\">https:\/\/stories.hilton.com\/2024trends<\/a><\/p>\n<p>The team at CGK wants to extend a hearty congratulations to the entire Hilton global team for having the vision to fuel such an exciting and timely trends study that answers important questions about the future of travel! Jason loved being a part of the project.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The CGK team is excited to announce the release of the Hilton 2024 Trends Report, and there\u2019s a special reason for our enthusiasm. In addition to being passionate about data-driven trends and insights, our very own President, Jason Dorsey, had the honor of representing Hilton\u2019s global findings as the spokesperson! Jason was excited to collaborate [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":7893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,25,22,26,31,20],"tags":[],"class_list":["post-7892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generations","category-research","category-research-findings","category-speaking","category-trends","category-workplace-and-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generations Blog | Jason Dorsey Collaborates with Hilton<\/title>\n<meta name=\"description\" content=\"CGK&#039;s President, Jason Dorsey, was honored to be the spokesperson for Hilton&#039;s 2024 Trends Report. 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