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CGK President Jason Dorsey spoke at the home of modern marketing, and it was everything he imagined it would be and more. Jason spoke at the P&G Headquarters in Cincinnati as he keynoted their Global Leadership Summit. There were senior leaders attending in person and joining at in-person event locations in Singapore and China. It was an amazing experience for Jason and one of the most technologically involved events he has spoken at so far!<\/p>\n
We at the Center for Generational Kinetics have a passion for behavioral research, consumer insights, history, and market trends. All of these came together when President Jason Dorsey was invited to keynote the Global Leadership Summit for P&G Skin and Personal Care. What you may not know is that P&G has been in business since 1837! They have navigated\u2014and frequently pioneered\u2014huge market change, consumer innovation, marketplace trends, and they essentially invented modern marketing and formalized the entire concept.<\/p>\n
Knowing they have deep expertise in consumers, insights, data, and trends meant Jason could deeply focus on the \u201cwhy\u201d behind the behaviors we are uncovering as Gen Z rapidly emerges, share our discoveries across generations to create Generational Context, and bring it together for a global audience of results-driven leaders.<\/p>\n
Jason got to share his latest Gen Z consumer discoveries\u2014and there are a lot of them!\u2014as well as how we\u2019re seeing hidden Gen Z trends reshape markets, consumer expectations, and workforce realities. Jason then got to host a lively, candid panel with Gen Zers from around the world sharing their point of view One of Jason\u2019s favorite parts was answering questions live from senior P&G leaders in Singapore and China on camera. Their questions were thoughtful and data-driven.<\/p>\n
To add to the dynamic, this was Jason\u2019s third(!) event for this great organization and its subsidiaries. He previously keynoted a full-day innovation event in Singapore, delivered an interactive, virtual program on Zconomy during Covid, and now keynoting this global event hosted by the always-inspiring\u00a0Markus\u00a0and his amazing team.<\/p>\n
We are deeply grateful to the amazing P&G team for making one of Jason\u2019s career dreams happen: speaking about marketing at the home of modern marketing\u2014and to the senior leaders who are leading marketing innovation right now. Plus, Jason got to experience their wonderful culture firsthand at a great lunch with the leaders and broader stakeholders.<\/p>\n
Thank you, Markus and team, for envisioning and creating such an engaging global event and fostering candid, data-driven conversation. We are inspired!<\/p>\n","protected":false},"excerpt":{"rendered":"
CGK President Jason Dorsey spoke at the home of modern marketing, and it was everything he imagined it would be and more. Jason spoke at the P&G Headquarters in Cincinnati as he keynoted their Global Leadership Summit. There were senior leaders attending in person and joining at in-person event locations in Singapore and China. It […]<\/p>\n","protected":false},"author":11,"featured_media":7882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,25,22,26,31,20],"tags":[],"class_list":["post-7881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generations","category-research","category-research-findings","category-speaking","category-trends","category-workplace-and-leadership"],"acf":[],"yoast_head":"\n