{"id":7814,"date":"2023-05-02T11:12:41","date_gmt":"2023-05-02T18:12:41","guid":{"rendered":"https:\/\/genhq.com\/?p=7814"},"modified":"2023-06-22T10:41:43","modified_gmt":"2023-06-22T17:41:43","slug":"inspires-success-for-red-aspen","status":"publish","type":"post","link":"https:\/\/genhq.com\/inspires-success-for-red-aspen\/","title":{"rendered":"Inspiring A New Gen Z Product Line with Red Aspen"},"content":{"rendered":"

\"\"<\/p>\n

At CGK, we\u2019re all about results. We care deeply that the work we do has a lasting impact, improves lives, helps businesses, and drives innovation. This is why we\u2019re thrilled to share a recent success story that inspires us!<\/p>\n

Our President and Co-Founder, Jason Dorsey, was keynoting the acclaimed Direct Selling University in 2022. This high-profile industry event attracts the best minds, CEOs, founders, and innovators from across the direct selling industry. In Jason\u2019s keynote, he shared CGK\u2019s latest research discoveries into the mindset, unmet needs, behavioral drivers, and hidden trends around Gen Z as consumers, influencers, and trendsetters. Little did Jason know how that presentation would spark a breakthrough idea for one group of attendees, executives from Red Aspen<\/a>. This innovative social selling company has over 14,000 Brand Ambassadors across the US and internationally.<\/p>\n

Almost a year later Jason received a message via Instagram from the CEO of Red Aspen, Jesse McKinney, who shared that Jason\u2019s presentation inspired her and her executive team to immediately start work on a new product line that directly applied the insights from Jason\u2019s presentation. In fact, they started brainstorming the new product line while still on-site at the event!!!<\/p>\n

The result: They created and launched a new collection of products inspired by the presentation called, The Pop<\/a>. This innovative line of products is a sustainable, eco-friendly collection of press-on Nail Dashes and biodegradable False Lashes which have been a huge hit for the company. The product incorporates recycled material in all its packaging, fosters the uniqueness and creativity of its wearer, and sales results have been outstanding!<\/p>\n

Jason\u2019s favorite part was that the CEO of Red Aspen was invited to share this experience as a main stage keynote speaker and case study at Direct Selling University 2023!!! That\u2019s right. From Jason\u2019s keynote to innovation while still at the event, to a breakthrough product line, to their CEO delivering the keynote one year later! Wow. What an incredible case study and examples of the direct connection between behavioral research, innovation, bold action, and measurable results. And it led to a great moment with Jason\u2019s daughter, Rya, who received a huge box of the amazing Red Aspen products which made her dad appear much cooler.<\/p>\n

The entire research and insights team at The Center for Generational Kinetics is incredibly excited for Red Aspen, all their 14,000+ brand ambassadors, and the millions of people these new products will delight around the world. It\u2019s amazing getting to share discoveries that lead to a spark of innovation that leaders take to drive results. It\u2019s also everything we\u2019re about here at CGK.<\/p>\n","protected":false},"excerpt":{"rendered":"

At CGK, we\u2019re all about results. We care deeply that the work we do has a lasting impact, improves lives, helps businesses, and drives innovation. This is why we\u2019re thrilled to share a recent success story that inspires us! Our President and Co-Founder, Jason Dorsey, was keynoting the acclaimed Direct Selling University in 2022. This […]<\/p>\n","protected":false},"author":11,"featured_media":7815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,25,22,26,31,20],"tags":[],"class_list":["post-7814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generations","category-research","category-research-findings","category-speaking","category-trends","category-workplace-and-leadership"],"acf":[],"yoast_head":"\nGenerations Blog | CGK President Inspires Success for Red Aspen<\/title>\n<meta name=\"description\" content=\"CGK President Jason Dorsey's presentation inspired Red Aspen to launch a Gen Z-oriented product line, and it's a MASSIVE success!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genhq.com\/inspires-success-for-red-aspen\/\" \/>\n<meta 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