{"id":7809,"date":"2023-04-25T07:58:52","date_gmt":"2023-04-25T14:58:52","guid":{"rendered":"https:\/\/genhq.com\/?p=7809"},"modified":"2023-04-27T08:11:07","modified_gmt":"2023-04-27T15:11:07","slug":"cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event","status":"publish","type":"post","link":"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\/","title":{"rendered":"CGK President Jason Dorsey Speaks for OAAA Twice at One Event!"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone wp-image-7810 size-medium\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2023\/04\/OAAA-Option-1-300x101.jpg\" alt=\"\" width=\"300\" height=\"101\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2023\/04\/OAAA-Option-1-300x101.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2023\/04\/OAAA-Option-1-768x259.jpg 768w, https:\/\/genhq.com\/wp-content\/uploads\/2023\/04\/OAAA-Option-1.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>When you were a kid, was there a career you were really excited about? Or a job that sounded particularly cool to you? For CGK\u2019s President and Co-Founder, Jason Dorsey, that career was in marketing and advertising. He even competed in his school\u2019s DECA Marketing Club and attended their national convention as a teenager. While Jason ultimately chose to become a researcher, best-selling author, and speaker, he still has a fondness for marketing and advertising that he developed back in high school. This is why he was so excited to keynote the 2023 OAAA Out of Home Media Conference, twice!<\/p>\n<p>This conference was attended by executives from all the major marketing firms, advertising agencies, and billboard companies. In Jason\u2019s words, this is \u201cThe Super Bowl of out-of-home advertising!\u201d Jason was excited to share with our team at CGK that OAAA featured pioneering technology thinkers on the keynote stage from Meta to Napster, endless innovative brands, and seasoned execs who have \u201cbeen there, seen that.\u201d Jason was thrilled to share CGK\u2019s latest research and discoveries at two different keynote sessions.<\/p>\n<p>First, he keynoted OAAA\u2019s private CEO summit where he was <em>very<\/em> candid about the hidden and emerging consumer trends, challenges, and opportunities that CGK\u2019s research team has discovered. The next day Jason keynoted the main stage event following one of his favorite recording artists, Tyler Hubbard. The audience\u2019s response to CGK\u2019s research, discoveries, and strategies really inspired Jason. There was nonstop interaction, laughter, how-to\u2019s, and of course, Jason got off the stage and spoke from the audience during his keynote.<\/p>\n<p>Jason and the entire CGK team have a deep respect for\u00a0OOH advertisers and marketers because they\u2019re driving engagement across generations and geographies every day. They have to connect billboards, experiences, activations, and signage at a time of intense distraction. Seeing their innovation\u2014and results\u2014makes Jason and the CGK team optimistic about the future of this industry. It was an honor for CGK to have their research represented at such a high-profile event! For our latest research and discoveries, click <a href=\"https:\/\/genhq.com\/the-generations-hub\/state-of-gen-z\/\">here<\/a> to check out our State of Gen Z study.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you were a kid, was there a career you were really excited about? Or a job that sounded particularly cool to you? For CGK\u2019s President and Co-Founder, Jason Dorsey, that career was in marketing and advertising. He even competed in his school\u2019s DECA Marketing Club and attended their national convention as a teenager. While [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":7810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,25,22,26,31,20],"tags":[],"class_list":["post-7809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generations","category-research","category-research-findings","category-speaking","category-trends","category-workplace-and-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generations Blog | CGK President Speaks for OAAA<\/title>\n<meta name=\"description\" content=\"CGK President Jason Dorsey speaks for OAAA twice at one event, sharing hidden and emerging consumer trends, challenges, and opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generations Blog | CGK President Speaks for OAAA\" \/>\n<meta property=\"og:description\" content=\"CGK President Jason Dorsey speaks for OAAA twice at one event, sharing hidden and emerging consumer trends, challenges, and opportunities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\/\" \/>\n<meta property=\"og:site_name\" content=\"The Center For Generational Kinetics\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-25T14:58:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-27T15:11:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/genhq.com\/wp-content\/uploads\/2023\/04\/OAAA-Option-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"345\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandra\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/genhq.com\\\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\\\/\"},\"author\":{\"name\":\"Alexandra\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/person\\\/8274fe9b2c327d5dba055cf0cf6e661a\"},\"headline\":\"CGK President Jason Dorsey Speaks for OAAA Twice at One Event!\",\"datePublished\":\"2023-04-25T14:58:52+00:00\",\"dateModified\":\"2023-04-27T15:11:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\\\/\"},\"wordCount\":370,\"publisher\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/OAAA-Option-1.jpg\",\"articleSection\":[\"Generations\",\"Research\",\"Research Findings\",\"Speaking\",\"Trends\",\"Workplace &amp; Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/genhq.com\\\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\\\/\",\"url\":\"https:\\\/\\\/genhq.com\\\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\\\/\",\"name\":\"Generations Blog | CGK President Speaks for OAAA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/OAAA-Option-1.jpg\",\"datePublished\":\"2023-04-25T14:58:52+00:00\",\"dateModified\":\"2023-04-27T15:11:07+00:00\",\"description\":\"CGK President Jason Dorsey speaks for OAAA twice at one event, sharing hidden and emerging consumer trends, challenges, and opportunities.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/genhq.com\\\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/genhq.com\\\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\\\/#primaryimage\",\"url\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/OAAA-Option-1.jpg\",\"contentUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/OAAA-Option-1.jpg\",\"width\":1024,\"height\":345},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/genhq.com\\\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/genhq.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CGK President Jason Dorsey Speaks for OAAA Twice at One Event!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#website\",\"url\":\"https:\\\/\\\/genhq.com\\\/\",\"name\":\"The Center For Generational Kinetics\",\"description\":\"LEADING THE WAY IN GENERATIONAL RESEARCH WITH OVER 100 STUDIES\",\"publisher\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/genhq.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\",\"name\":\"The Center for Generational Kinetics\",\"url\":\"https:\\\/\\\/genhq.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-favicon.png\",\"contentUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"The Center for Generational Kinetics\"},\"image\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/person\\\/8274fe9b2c327d5dba055cf0cf6e661a\",\"name\":\"Alexandra\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fb7dfb4863bdabc4ca93a4b6265e1907b94f0955b8234ce5a1cd564722f9b61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fb7dfb4863bdabc4ca93a4b6265e1907b94f0955b8234ce5a1cd564722f9b61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fb7dfb4863bdabc4ca93a4b6265e1907b94f0955b8234ce5a1cd564722f9b61?s=96&d=mm&r=g\",\"caption\":\"Alexandra\"},\"url\":\"https:\\\/\\\/genhq.com\\\/author\\\/alexandra\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Generations Blog | CGK President Speaks for OAAA","description":"CGK President Jason Dorsey speaks for OAAA twice at one event, sharing hidden and emerging consumer trends, challenges, and opportunities.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\/","og_locale":"en_US","og_type":"article","og_title":"Generations Blog | CGK President Speaks for OAAA","og_description":"CGK President Jason Dorsey speaks for OAAA twice at one event, sharing hidden and emerging consumer trends, challenges, and opportunities.","og_url":"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\/","og_site_name":"The Center For Generational Kinetics","article_published_time":"2023-04-25T14:58:52+00:00","article_modified_time":"2023-04-27T15:11:07+00:00","og_image":[{"width":1024,"height":345,"url":"https:\/\/genhq.com\/wp-content\/uploads\/2023\/04\/OAAA-Option-1.jpg","type":"image\/jpeg"}],"author":"Alexandra","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alexandra","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\/#article","isPartOf":{"@id":"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\/"},"author":{"name":"Alexandra","@id":"https:\/\/genhq.com\/#\/schema\/person\/8274fe9b2c327d5dba055cf0cf6e661a"},"headline":"CGK President Jason Dorsey Speaks for OAAA Twice at One Event!","datePublished":"2023-04-25T14:58:52+00:00","dateModified":"2023-04-27T15:11:07+00:00","mainEntityOfPage":{"@id":"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\/"},"wordCount":370,"publisher":{"@id":"https:\/\/genhq.com\/#organization"},"image":{"@id":"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\/#primaryimage"},"thumbnailUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2023\/04\/OAAA-Option-1.jpg","articleSection":["Generations","Research","Research Findings","Speaking","Trends","Workplace &amp; Leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\/","url":"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\/","name":"Generations Blog | CGK President Speaks for OAAA","isPartOf":{"@id":"https:\/\/genhq.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\/#primaryimage"},"image":{"@id":"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\/#primaryimage"},"thumbnailUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2023\/04\/OAAA-Option-1.jpg","datePublished":"2023-04-25T14:58:52+00:00","dateModified":"2023-04-27T15:11:07+00:00","description":"CGK President Jason Dorsey speaks for OAAA twice at one event, sharing hidden and emerging consumer trends, challenges, and opportunities.","breadcrumb":{"@id":"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\/#primaryimage","url":"https:\/\/genhq.com\/wp-content\/uploads\/2023\/04\/OAAA-Option-1.jpg","contentUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2023\/04\/OAAA-Option-1.jpg","width":1024,"height":345},{"@type":"BreadcrumbList","@id":"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-oaaa-twice-at-one-event\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/genhq.com\/"},{"@type":"ListItem","position":2,"name":"CGK President Jason Dorsey Speaks for OAAA Twice at One Event!"}]},{"@type":"WebSite","@id":"https:\/\/genhq.com\/#website","url":"https:\/\/genhq.com\/","name":"The Center For Generational Kinetics","description":"LEADING THE WAY IN GENERATIONAL RESEARCH WITH OVER 100 STUDIES","publisher":{"@id":"https:\/\/genhq.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/genhq.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/genhq.com\/#organization","name":"The Center for Generational Kinetics","url":"https:\/\/genhq.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/genhq.com\/#\/schema\/logo\/image\/","url":"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/cropped-favicon.png","contentUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/cropped-favicon.png","width":512,"height":512,"caption":"The Center for Generational Kinetics"},"image":{"@id":"https:\/\/genhq.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/genhq.com\/#\/schema\/person\/8274fe9b2c327d5dba055cf0cf6e661a","name":"Alexandra","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7fb7dfb4863bdabc4ca93a4b6265e1907b94f0955b8234ce5a1cd564722f9b61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fb7dfb4863bdabc4ca93a4b6265e1907b94f0955b8234ce5a1cd564722f9b61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fb7dfb4863bdabc4ca93a4b6265e1907b94f0955b8234ce5a1cd564722f9b61?s=96&d=mm&r=g","caption":"Alexandra"},"url":"https:\/\/genhq.com\/author\/alexandra\/"}]}},"_links":{"self":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/posts\/7809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/comments?post=7809"}],"version-history":[{"count":0,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/posts\/7809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/media\/7810"}],"wp:attachment":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/media?parent=7809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/categories?post=7809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/tags?post=7809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}