{"id":7504,"date":"2022-09-14T09:18:03","date_gmt":"2022-09-14T09:18:03","guid":{"rendered":"https:\/\/genhq.com\/?page_id=7504"},"modified":"2022-11-24T14:49:43","modified_gmt":"2022-11-24T14:49:43","slug":"generation-z-research-2018","status":"publish","type":"page","link":"https:\/\/genhq.com\/generation-z-research-2018\/","title":{"rendered":"State of Gen Z Study Research Report for 2018"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7504\" class=\"elementor elementor-7504\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0334ba elementor-section-height-min-height hero-gradient elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"b0334ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bd41cd\" data-id=\"3bd41cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f28c30 elementor-widget elementor-widget-heading\" data-id=\"3f28c30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">STATE OF GEN Z<sup>\u00ae<\/sup>  2018<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4f209f elementor-widget elementor-widget-text-editor\" data-id=\"e4f209f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A New Generation Emerges\u2014and Brings Tremendous Change<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4042235c partners-wrapper light-gray-overlay elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4042235c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4745395c\" data-id=\"4745395c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fb6bf81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fb6bf81\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-612d7374\" data-id=\"612d7374\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76063b1e h6 elementor-widget elementor-widget-heading\" data-id=\"76063b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Insights are Trusted by Companies Around the World<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2fe14d69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fe14d69\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-60d1291f partner-logo-slider\" data-id=\"60d1291f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2480056f logo-gen elementor-widget elementor-widget-image-carousel\" data-id=\"2480056f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;none&quot;,&quot;slides_to_scroll&quot;:&quot;4&quot;,&quot;speed&quot;:1300,&quot;slides_to_show_tablet&quot;:&quot;6&quot;,&quot;slides_to_show_mobile&quot;:&quot;5&quot;,&quot;slides_to_scroll_tablet&quot;:&quot;2&quot;,&quot;pause_on_interaction&quot;:&quot;no&quot;,&quot;autoplay_speed&quot;:4000,&quot;slides_to_show&quot;:&quot;10&quot;,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-intuit-blue.svg\" alt=\"intuit-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-taco-blue.svg\" alt=\"taco-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" 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src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-hyatt-2.svg\" alt=\"hyatt\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-lowe-2.svg\" alt=\"lowe\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5da4d77d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5da4d77d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e016f16\" data-id=\"e016f16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7129b37 cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7129b37\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5002a7f2\" data-id=\"5002a7f2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-329a38f5 elementor-widget elementor-widget-image\" data-id=\"329a38f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"771\" height=\"894\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2018-Book-Mockup-1.jpg\" class=\"attachment-large size-large wp-image-7009\" alt=\"State-of-Gen-Z-2018-reserach-study-report-cover\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2018-Book-Mockup-1.jpg 771w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2018-Book-Mockup-1-259x300.jpg 259w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/State-of-Gen-Z-2018-Book-Mockup-1-768x891.jpg 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e7bf5ae elementor-widget elementor-widget-heading\" data-id=\"4e7bf5ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">state of gen z: unexpected insights into gen z &amp; technology report 2018<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7217cbe6 zig-zag-content\" data-id=\"7217cbe6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd0c14a elementor-widget elementor-widget-heading\" data-id=\"fd0c14a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">THE STATE OF GEN Z\u00ae 2018: unexpected insights into gen z and technology<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cffce66 elementor-widget elementor-widget-heading\" data-id=\"cffce66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">a deep dive into the role of technology impacting gen z from social media to the workplace<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4953398 elementor-widget elementor-widget-text-editor\" data-id=\"4953398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The State of Gen Z\u00ae 2018 took a deep dive into key Gen Z trends and themes critical to know about the generation as they emerge as employees, customers, and trendsetters.\u00a0<span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit; text-transform: inherit;\">This includes looking at Gen Z and their views about brands and brand engagement, technology reliance and expectations, marketing, social media, employment, and much more.<\/span><\/p><p>This study featured over 1,000 Gen Z participants with a margin of error of +\/-3.1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d6637e elementor-widget elementor-widget-heading\" data-id=\"79d6637e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><h4 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">SAMPLE QUESTIONS ANSWERED IN THE 2018 STATE OF GEN Z<span style=\"font-size: 15px;line-height: 0;position: relative;vertical-align: baseline;top: -0.5em\">\u00ae<\/span> NATIONAL STUDY:<\/h4><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e5473ea elementor-widget elementor-widget-text-editor\" data-id=\"6e5473ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>What is the role and impact of online influencers on Gen Z?\u00a0<\/li><li>Does Gen Z really sleep alongside their mobile phone?\u00a0<\/li><li>How frequently does Gen Z need feedback at work?\u00a0<\/li><li>How does Gen Z compare to Millennials in key areas?<\/li><li>And much more!\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b086ad2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b086ad2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-626a354\" data-id=\"626a354\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5efbe5d elementor-widget elementor-widget-heading\" data-id=\"5efbe5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">download your free study now:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-840d125 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"840d125\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c0325f\" data-id=\"1c0325f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c824194 elementor-widget elementor-widget-heading\" data-id=\"c824194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">the State of Gen Z<sup>\u00ae<\/sup>  2018 Research Findings Report:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a96ec58 elementor-widget elementor-widget-text-editor\" data-id=\"a96ec58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enter your info below to receive the complete 32-page research study findings report.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06861da download-form 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class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8fc0226\" data-id=\"8fc0226\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d020f61 elementor-widget elementor-widget-heading\" data-id=\"d020f61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">THE STATE OF GEN Z\u00ae  2018 RESEARCH FINDINGS REPORT:\u200b<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2a558 elementor-widget elementor-widget-text-editor\" data-id=\"9f2a558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enter your info below to receive the complete 36-page research study findings report.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3072e cgk-hubspt-form elementor-widget elementor-widget-html\" data-id=\"3d3072e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"5146762\",\r\n    formId: \"a5a4a756-389f-4fa2-b378-f18ec2dfaf99\"\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-76eeec5 elementor-widget elementor-widget-heading\" data-id=\"76eeec5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">BELOW ARE A FEW OF THE MANY FINDINGS FROM THE STUDY:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff6c4d elementor-widget elementor-widget-cgk-simple-cards\" data-id=\"7ff6c4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cgk-simple-cards.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"keynote-mod-section\">\r\n\t\t\t\t<div class=\"keynote-container\">\r\n\t\t\t\t\t<div class=\"keynote-mod-blocks-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"keynote-block\">\r\n\t\t\t\t\t\t\t\t\t<h4>40% OF GEN Z <\/h4>\r\n\t\t\t\t\t\t\t\t\t<div class=\"kn-para\">\r\n\t\t\t\t\t\t\t\t\t\t<p>would rather be gaming than do anything else in front of a screen.<\/p>\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"keynote-block\">\r\n\t\t\t\t\t\t\t\t\t<h4>55% OF GEN Z <\/h4>\r\n\t\t\t\t\t\t\t\t\t<div class=\"kn-para\">\r\n\t\t\t\t\t\t\t\t\t\t<p>say their social media image is very or somewhat close to who they are in real life.<\/p>\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"keynote-block\">\r\n\t\t\t\t\t\t\t\t\t<h4>69% OF GEN Z <\/h4>\r\n\t\t\t\t\t\t\t\t\t<div class=\"kn-para\">\r\n\t\t\t\t\t\t\t\t\t\t<p>think saving for retirement should be a priority.<\/p>\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"keynote-block\">\r\n\t\t\t\t\t\t\t\t\t<h4>64% OF GEN Z <\/h4>\r\n\t\t\t\t\t\t\t\t\t<div class=\"kn-para\">\r\n\t\t\t\t\t\t\t\t\t\t<p>say they exercise weekly or more often.<\/p>\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c47f093 elementor-widget elementor-widget-heading\" data-id=\"c47f093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">THE STATE OF GEN Z<span style=\"font-size: 21px;line-height: 0;position: relative;vertical-align: baseline;top: -0.5em\">\u00ae<\/span> 2018: unexpected insights into gen z and technology<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-584828a elementor-widget elementor-widget-heading\" data-id=\"584828a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">a deep dive into the role of technology impacting gen z from social media to the workplace<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-636abd0 elementor-widget elementor-widget-text-editor\" data-id=\"636abd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>This national study builds on more than 65 generational studies we&#8217;ve led on four continents. Our work has been featured in hundreds of media outlets and our speaking, consulting, and research clients include many of the biggest brands and employers in the world.<\/strong><\/p><p>In addition to our research studies, we infuse our annual State of Gen Z<sup>\u00ae<\/sup> report with our extensive global experience and leading custom research to solve challenges for more than 100 clients per year. This work gives us front line insights and extensive data into what works actually works across generations.<\/p><p>In this year&#8217;s study, we included 1,000 members of Gen Z (ages 13 to 23) as well as 1,000 Millennials for comparison. We are seeing dramatic differences between these two generations as they impact businesses, industries, countries, and emerging trends. Complete the short form on this page to instantly access the entire State of Gen Z<sup>\u00ae<\/sup> 2019 Research Report.<\/p><p style=\"font-size: 16px; font-family: Gotham, Poppins, Arial, Helvetica, sans-serif; color: #001f59; font-weight: 400; text-transform: none;\"><span style=\"font-weight: bolder;\">95% of Gen Z are on a social media app or website at least once a week, and 1\/3 of Gen Z say they spend most of their time outside of work or school on social media<\/span>. Social media is a powerful tool for Gen Z. They are using several different platforms daily to satisfy their needs.<\/p><p style=\"font-size: 16px; font-family: Gotham, Poppins, Arial, Helvetica, sans-serif; color: #001f59; font-weight: 400; text-transform: none;\"><span style=\"font-weight: bolder;\">48% of Gen Z gamers think their gaming skills will help them later in life<\/span>. Digital gaming continues to be a trend with Gen Z and holds a secure place in the entertainment and social lives of this fast emerging generation. In this year&#8217;s study, we found that 61% of Gen Z are gaming at least once a week. This number increases for Younger Gen Z (ages 13-17). 70% of them are gaming at least once a week.<\/p><p style=\"font-size: 16px; font-family: Gotham, Poppins, Arial, Helvetica, sans-serif; color: #001f59; font-weight: 400; text-transform: none;\"><span style=\"font-weight: bolder;\">46% of Gen Z have not bought something they really wanted because the website was too hard to use<\/span>. While Gen Z has come of age always being able to engage with mobile technology and digital commerce, they also expect the purchasing experience to be extremely easy, clear, and fast\u2013otherwise they&#8217;ll buy somewhere else.<\/p><p><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit; text-transform: inherit;\">For research, speaking, or media inquiries, please contact <a href=\"mailto:Info@GenHQ.com\">Info@GenHQ.com<\/a> or\u00a0 <a href=\"tel:5122596877\">+1(512) 259-6877<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d3287a blockquote elementor-widget elementor-widget-text-editor\" data-id=\"9d3287a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p>\u201cSocial media is not optional for brands that want to attract Gen Z as customers and advocates. A robust social media presence across key Gen Z platforms is an absolute must for brands.\u201d<\/p>\n<h5 style=\"color: rgb(0, 31, 89);\">\u2014DENISE VILLA, PHD, CEO, THE CENTER FOR GENERATIONAL KINETICS<\/h5>\n<\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f80c8a elementor-widget elementor-widget-text-editor\" data-id=\"9f80c8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit; text-transform: inherit;\">There are many more exciting findings in this year\u2019s State of Gen Z<\/span><sup style=\"color: inherit; font-family: inherit; font-weight: inherit; text-transform: inherit;\">\u00ae<\/sup><span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit; text-transform: inherit;\"> 2019 for leaders, marketers, journalists, and parents. This research is only available from The Center for Generational Kinetics. Fill out the short form on this page to receive your free copy of the entire report.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdc52a7 elementor-widget elementor-widget-heading\" data-id=\"bdc52a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ABOUT THE 2018 STATE OF GEN Z<span style=\"font-size: 21px;line-height: 0;position: relative;vertical-align: baseline;top: -0.5em\">\u00ae<\/span> ANNUAL RESEARCH STUDY<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a42d87 elementor-widget elementor-widget-text-editor\" data-id=\"1a42d87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 16px; font-family: Gotham, Poppins, Arial, Helvetica, sans-serif; color: #001f59; font-weight: 400; text-transform: none;\">Each year, The Center for Generational Kinetics leads The State of Gen Z<span style=\"font-size: 12px; line-height: 0; position: relative; vertical-align: baseline; top: -0.5em;\">\u00ae<\/span>\u00a0Annual Research Study to dive deep into new and emerging trends, solutions, and insights as Gen Z emerges further into adulthood and gains more urgency and influence as consumers and employees. This year\u2019s annual Gen Z study is particularly exciting because it is a continuation of our three previous State of Gen Z<span style=\"font-size: 12px; line-height: 0; position: relative; vertical-align: baseline; top: -0.5em;\">\u00ae<\/span>\u00a0national studies and also includes several new areas of study. The State of Gen Z<span style=\"font-size: 12px; line-height: 0; position: relative; vertical-align: baseline; top: -0.5em;\">\u00ae<\/span>\u00a0research study was conducted and designed by the PhD led research team at The Center for Generational Kinetics.<\/p><p style=\"font-size: 16px; font-family: Gotham, Poppins, Arial, Helvetica, sans-serif; color: #001f59; font-weight: 400; text-transform: none;\">To lead this research, The Center for Generational Kinetics (CGK) designed a custom 32-question Gen Z and Millennial study. The quantitative study was administered to 2,000 U.S. respondents ages 13-42, including 997 Gen Z (ages 13-23) and 1,003 Millennials (ages 24-42). The sample was weighted to the U.S. Census for age, region, gender, and ethnicity. The national study was conducted online from September 27, 2019, to October 10, 2019. Figures are statistically significant at the 95% confidence level. The margin of error is +\/-3.1%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3682ad0 blockquote elementor-widget elementor-widget-text-editor\" data-id=\"3682ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>&#8220;Gen Z is driving technology adoption trends from the youngest consumers and employees up to the oldest. This is a major shift from prior periods where the oldest generations drove trends down to the youngest generations. This impacts everything from b2c sales to b2b marketing.&#8221;<\/p><h5 style=\"color: #001f59; background-color: #f2f4f7;\">\u2014JASON DORSEY, PRESIDENT, THE CENTER FOR GENERATIONAL KINETICS<\/h5><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec07bb elementor-widget elementor-widget-heading\" data-id=\"9ec07bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gen Z Research, Speaking and Consulting That Solves Challenges for Leaders<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35560a4 elementor-widget elementor-widget-text-editor\" data-id=\"35560a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Center for Generational Kinetics has led more than 65 generational studies, spanning four continents and multiple languages. Each year, we work with over 100 clients, from global retailers and inancial services leaders to pioneering technology companies. We have helped financial service providers invent new products and offers, launched new cars to a new generation of buyers, and helped hospitals attract and retain the next generation of nurses.<\/p><p>We are passionate about helping you solve your generational challenges and drive measurable results. <a href=\"\/contact\">Contact us<\/a>\u00a0<span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit;\">to schedule a conversation with our research or speaking teams.\u00a0<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b62c5bd zig-zag-section elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b62c5bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37efb6e6 zig-zag-content\" data-id=\"37efb6e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bff42bd elementor-widget elementor-widget-heading\" data-id=\"4bff42bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want even more info on generation z? Check out zconomy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc05550 elementor-widget elementor-widget-text-editor\" data-id=\"1fc05550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At CGK, we are passionate about unlocking the potential of Gen Z as they emerge as workforce, customer, and community trendsetters. Check out our bestselling book, <a href=\"https:\/\/genhq.com\/the-generations-hub\/zconomy\/\">Zconomy: How Gen Z Will Change the Future of Business<\/a>, for all the insights and how-to strategies to unlock this exciting generation&#8217;s potential at this critical time.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-265c5f53 zig-zag-img-wrap\" data-id=\"265c5f53\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d4dab3f zig-zag-img elementor-widget elementor-widget-image\" data-id=\"1d4dab3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/zconomy-stacked-internation-books.jpg\" class=\"attachment-full size-full wp-image-7477\" alt=\"bestselling-zconomy-books-stacked\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/zconomy-stacked-internation-books.jpg 1170w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/zconomy-stacked-internation-books-300x200.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/zconomy-stacked-internation-books-1024x683.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/zconomy-stacked-internation-books-768x512.jpg 768w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51018f63 elementor-section-full_width the-media-slider-section elementor-section-height-default elementor-section-height-default\" data-id=\"51018f63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ec82aec\" data-id=\"3ec82aec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dc6fdb3 elementor-widget elementor-widget-cgk-latest-posts-slider\" data-id=\"6dc6fdb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cgk-latest-posts-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"the-media-slider\">\r\n\t\t\t\t<div class=\"swiper-container\">\r\n\t\t\t\t\t<div class=\"swiper-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/from-sandcastles-to-snapchat\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"From Sandcastles to Snapchat: How Spring Break Changes As Gen Z Kids Grow Up\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-1024x341.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-1024x341.png 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-300x100.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-768x256.png 768w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-1536x512.png 1536w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-2048x683.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Mar 26, 2026<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/from-sandcastles-to-snapchat\/\">From Sandcastles to Snapchat: How Spring Break Changes As Gen Z Kids Grow Up<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-honored-to-keynote-idfa-event\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Keynotes for IDFA&#8217;s International Event\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-1024x341.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-1024x341.png 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-300x100.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-768x256.png 768w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-1536x512.png 1536w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-2048x683.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Mar 23, 2026<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-honored-to-keynote-idfa-event\/\">CGK President Jason Dorsey Keynotes for IDFA&#8217;s International Event<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-keynotes-kate-spade-consumer-day\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Honored to Keynote Kate Spade&#8217;s Virtual Consumer Day from Their NY HQ!\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-1024x341.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-1024x341.png 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-300x100.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-768x256.png 768w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-1536x512.png 1536w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-2048x683.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Mar 20, 2026<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-keynotes-kate-spade-consumer-day\/\">CGK President Jason Dorsey Honored to Keynote Kate Spade&#8217;s Virtual Consumer Day from Their NY HQ!<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/featured-in-cnbc-on-gen-z-social-media-revolution\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Featured in CNBC Explaining Gen Z and Younger Generations&#8217;s Social Media Revolution\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Screen-Shot-2026-03-13-at-4.33.26-PM-1024x724.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Screen-Shot-2026-03-13-at-4.33.26-PM-1024x724.png 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Screen-Shot-2026-03-13-at-4.33.26-PM-300x212.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Screen-Shot-2026-03-13-at-4.33.26-PM-768x543.png 768w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Screen-Shot-2026-03-13-at-4.33.26-PM-e1773437673188.png 1136w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Mar 13, 2026<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/featured-in-cnbc-on-gen-z-social-media-revolution\/\">CGK President Jason Dorsey Featured in CNBC Explaining Gen Z and Younger Generations&#8217;s Social Media Revolution<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-asurions-leaders\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Honred to Keynote Asurion&#8217;s Annual Leadership Meeting\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-1024x341.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-1024x341.png 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-300x100.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-768x256.png 768w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-1536x512.png 1536w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-2048x683.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Mar 10, 2026<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-asurions-leaders\/\">CGK President Jason Dorsey Honred to Keynote Asurion&#8217;s Annual Leadership Meeting<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-hpi-dec-2025\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Thrilled to Speak for HPI&#8217;s Lone Star Commercial Real Estate Summit\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"270\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-HPI-Dec-2025-B.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-HPI-Dec-2025-B.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-HPI-Dec-2025-B-300x101.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-HPI-Dec-2025-B-768x259.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Dec 22, 2025<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-hpi-dec-2025\/\">CGK President Jason Dorsey Thrilled to Speak for HPI&#8217;s Lone Star Commercial Real Estate Summit<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-childrens-nebraska\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Honored to Present for Children&#8217;s Nebraska and Tour Their Hospital Facilities\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"270\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-Childrens-NE-Dec-2025-A.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-Childrens-NE-Dec-2025-A.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-Childrens-NE-Dec-2025-A-300x101.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-Childrens-NE-Dec-2025-A-768x259.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Dec 22, 2025<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-childrens-nebraska\/\">CGK President Jason Dorsey Honored to Present for Children&#8217;s Nebraska and Tour Their Hospital Facilities<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-featured-in-the-new-york-times-on-gen-x-holiday-spending-dec-2025\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Thrilled to be Busting Gen X Consumer Myths in The New York Times!\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-1024x512.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-1024x512.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-300x150.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-768x384.jpg 768w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-1536x768.jpg 1536w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-2048x1024.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Dec 18, 2025<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-featured-in-the-new-york-times-on-gen-x-holiday-spending-dec-2025\/\">CGK President Jason Dorsey Thrilled to be Busting Gen X Consumer Myths in The New York Times!<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"the-media-slider-controllers\">\r\n\t\t\t\t\t<span class=\"arrow-left\"><\/span>\r\n\t\t\t\t\t<div class=\"the-media-pagination\"><\/div>\r\n\t\t\t\t\t<span class=\"arrow-right\"><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b422c99 elementor-align-center transparent-button elementor-widget elementor-widget-button\" data-id=\"4b422c99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/media\/\">\n\t\t\t\t\t\t<span 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[&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":7248,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7504","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>State of Gen Z Research Report for 2019<\/title>\n<meta name=\"description\" content=\"CGK&#039;s annual State of Gen Z research study report. 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