{"id":74,"date":"2022-07-04T09:19:46","date_gmt":"2022-07-04T09:19:46","guid":{"rendered":"https:\/\/genhq.com\/?page_id=74"},"modified":"2026-03-16T12:51:41","modified_gmt":"2026-03-16T19:51:41","slug":"about","status":"publish","type":"page","link":"https:\/\/genhq.com\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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About The Center for Generational Kinetics<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe #1 Research Firm in Generational Studies and Solutions\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A Trusted Resource for Household Names<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"hyatt\"<\/figure><\/div>
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Sparking Generational Conversations on Global Platforms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"business<\/figure><\/div>
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Separating Myth from Truth Through Insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Generations are driving tremendous change, challenge, and opportunity. However, much of what is said about generations isn\u2019t true. <\/b>For example\u2026 Millennials are working\u2014in fact, more of them are working than any other generation! Gen X is far too overlooked and the key to retention. Boomers have valuable skills we need now more than ever. Gen Z is very miscast and seeks both stability and security. In fact, every generation is important. The challenge for leaders is separating myth from truth about generations to drive greater understanding, connection, trust, influence, and results.<\/p>

We founded CGK to uncover the missing insights that explain\u00a0generational mindsets<\/b><\/a>, unlock each generation\u2019s potential as team members and consumers, and bring statistically accurate data to leaders so you can make informed decisions that drive measurable results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tGenerations Are Not a Box. they are Valuables clues.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tWe view generations not as boxes but as valuable<\/b> clues <\/strong>to better understand, connect, build trust, and drive influence.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tOngoing Research is Essential to Uncover behavioral Trends\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tWe\u2019ve led over 200 research studies in multiple languages on several continents. We love unexpected discoveries!\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tEvery Generation is Important\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tEvery generation is important. To bridge generations it is key to study all <\/i>of them and create Generational Context\u2122.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tDiversity of perspective is essential. We are proud to be a minority and woman-led research firm. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Meet Our Co-founders<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Denise\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t
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Denise Villa, PhD<\/h3>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

CEO and Co-Founder<\/h6>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Favorite Activity: Hiking and Running<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

Denise Villa, Ph.D., is the CEO and Co-Founder of The Center for Generational Kinetics. She had the original idea to create CGK after hearing executives talk about generations in a way that did not match their own company data. Dr. Villa leads CGK's global research and speaking services, which have helped over 700 clients around the world. CGK has made the Inc. 5000 fastest growing list (twice) and the Austin Fast 50.<\/p>

As a keynote speaker, Dr. Villa has delivered CGK\u2019s presentations to audiences across the U.S., from HR Summits to Spanish-language global media companies. She has served as a generational expert on corporate panels and presented research at SXSW Interactive and events in industries including student housing, real estate, technology, and financial services.<\/p>

Dr. Villa is the co-author of the bestselling book Zconomy: How Gen Z Will Change the Future of Business. Her Gen Z research led to a feature story in The Washington Post, and she\u2019s been quoted as a generational expert in The Wall Street Journal. She has led several organizations, served on non-profit boards, actively advises founders, and was recognized as a Profiles of Power and Women\u2019s Way finalist.<\/p>

Dr. Villa began her career as a middle school science teacher before becoming a middle school and high school administrator. She worked in urban, rural, and suburban schools. An active community volunteer, Dr. Villa has served on the board of Breakthrough Austin which helps students from challenging backgrounds prepare for and succeed as first-generation college students, EGBI (an incubator for minority and women-owned businesses), and on the board and past President of EO Austin where she focused on adding more women and diverse entrepreneurs as members.<\/p>

A first-generation college student, Dr. Villa completed her undergraduate work at The University of Texas at Austin and her graduate work at Texas State University. She enjoys running marathons, adventure races, and attending sporting events, especially UT football.<\/p>

Dr. Villa is passionate about Gen Z and how they will change the world.<\/p><\/div>\r\n\t\t\t\t\t\t\t\t