{"id":6958,"date":"2022-07-26T07:05:59","date_gmt":"2022-07-26T07:05:59","guid":{"rendered":"https:\/\/genhq.com\/?page_id=6958"},"modified":"2022-08-26T11:44:36","modified_gmt":"2022-08-26T11:44:36","slug":"unexpected-consumer-insights","status":"publish","type":"page","link":"https:\/\/genhq.com\/unexpected-consumer-insights\/","title":{"rendered":"Unexpected Consumer Insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6958\" class=\"elementor elementor-6958\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36d45ab elementor-section-height-min-height hero-gradient elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"36d45ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f317a54\" data-id=\"f317a54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8291774 elementor-widget elementor-widget-heading\" data-id=\"8291774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">New Financial Trends and Attitudes Coming Into Focus During the COVID-19 Pandemic<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef26346 elementor-widget elementor-widget-text-editor\" data-id=\"ef26346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uncovering each generation&#8217;s consumer trends and financial attitudes during the pandemic&#8211;and what they anticipate for the future<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23cf90a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23cf90a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27dccbe\" data-id=\"27dccbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d442bc elementor-widget elementor-widget-image\" data-id=\"3d442bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1398\" height=\"505\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/CGK-Site-Banner-Consumer-Insights.jpg\" class=\"attachment-full size-full wp-image-6960\" alt=\"Consumer insights\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/CGK-Site-Banner-Consumer-Insights.jpg 1398w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/CGK-Site-Banner-Consumer-Insights-300x108.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/CGK-Site-Banner-Consumer-Insights-1024x370.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/CGK-Site-Banner-Consumer-Insights-768x277.jpg 768w\" sizes=\"(max-width: 1398px) 100vw, 1398px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57e46a elementor-widget elementor-widget-text-editor\" data-id=\"c57e46a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketers, sales professionals, executives, and brand leaders are facing an unprecedented, challenging situation: how to understand and adapt to consumers amidst a pandemic causing store closings, social distancing, and quarantine measures.<\/p><p>To attract and retain each generation of customers and drive growth during these uncertain times, leaders first need to know how consumers are thinking about money, spending, saving, and their financial attitudes toward the future. <strong>CGK\u2019s 2020 study, Unexpected Consumer Insights and Generational Attitudes in this Unprecedented Time, fills in the missing data gaps so leaders can take fast, data-driven action during and after the pandemic<\/strong>.<\/p><p>The study uncovered many insights. In particular, three of them have broad implications across a wide array of businesses, brands, products, services, and industries. We wanted to know:<\/p><p>\u2022 What new and different spending habits have each generation established during this pandemic?<\/p><p>\u2022 What gender and generational differences emerge in what consumers want to first spend their money on after social distancing restrictions are lifted?<\/p><p>\u2022 What does each generation think will be the most positive thing to come out of the COVID-19 pandemic?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e27d62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e27d62\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-90c7bbc\" data-id=\"90c7bbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b176e9 elementor-widget elementor-widget-heading\" data-id=\"2b176e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Download the complete Unexpected Consumer Insights and Generational Attitudes in this Unprecedented Time executive report:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399d4f3 elementor-widget elementor-widget-text-editor\" data-id=\"399d4f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enter your info below to receive the full report.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b1dc2 download-form elementor-widget elementor-widget-wp-widget-gform_widget\" data-id=\"47b1dc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-gform_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel='stylesheet' id='gforms_reset_css-css' href='https:\/\/genhq.com\/wp-content\/plugins\/gravityforms\/legacy\/css\/formreset.min.css?ver=2.9.31' type='text\/css' media='all' \/>\n<link rel='stylesheet' id='gforms_formsmain_css-css' href='https:\/\/genhq.com\/wp-content\/plugins\/gravityforms\/legacy\/css\/formsmain.min.css?ver=2.9.31' type='text\/css' media='all' \/>\n<link rel='stylesheet' id='gforms_ready_class_css-css' href='https:\/\/genhq.com\/wp-content\/plugins\/gravityforms\/legacy\/css\/readyclass.min.css?ver=2.9.31' type='text\/css' media='all' \/>\n<link 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This is very important to know as it explains why each generation is now making different financial decisions.&#8221; <\/em><\/p><h6><em>\u2014Jason Dorsey, President, CGK<\/em><\/h6><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb650a zig-zag-section elementor-widget elementor-widget-video\" data-id=\"dfb650a\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-elementor-lightbox=\"{&quot;type&quot;:&quot;video&quot;,&quot;videoType&quot;:&quot;youtube&quot;,&quot;url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/embed\\\/gjIUZHCg9HI?feature=oembed&amp;start&amp;end&amp;wmode=opaque&amp;loop=0&amp;controls=1&amp;mute=0&amp;rel=0&amp;cc_load_policy=0&quot;,&quot;autoplay&quot;:&quot;&quot;,&quot;modalOptions&quot;:{&quot;id&quot;:&quot;elementor-lightbox-dfb650a&quot;,&quot;entranceAnimation&quot;:&quot;&quot;,&quot;entranceAnimation_tablet&quot;:&quot;&quot;,&quot;entranceAnimation_mobile&quot;:&quot;&quot;,&quot;videoAspectRatio&quot;:&quot;169&quot;}}\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJ0eXBlIjoidmlkZW8iLCJ2aWRlb1R5cGUiOiJ5b3V0dWJlIiwidXJsIjoiaHR0cHM6XC9cL3d3dy55b3V0dWJlLmNvbVwvZW1iZWRcL2dqSVVaSENnOUhJP2ZlYXR1cmU9b2VtYmVkJnN0YXJ0JmVuZCZ3bW9kZT1vcGFxdWUmbG9vcD0wJmNvbnRyb2xzPTEmbXV0ZT0wJnJlbD0wJmNjX2xvYWRfcG9saWN5PTAiLCJhdXRvcGxheSI6IiIsIm1vZGFsT3B0aW9ucyI6eyJpZCI6ImVsZW1lbnRvci1saWdodGJveC1kZmI2NTBhIiwiZW50cmFuY2VBbmltYXRpb24iOiIiLCJlbnRyYW5jZUFuaW1hdGlvbl90YWJsZXQiOiIiLCJlbnRyYW5jZUFuaW1hdGlvbl9tb2JpbGUiOiIiLCJ2aWRlb0FzcGVjdFJhdGlvIjoiMTY5In19\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"600\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/event-image.jpg\" class=\"attachment-full size-full wp-image-3540\" alt=\"Jason-dorsey-mid-distance-speaking-photo\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/event-image.jpg 1440w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/event-image-300x125.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/event-image-1024x427.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/event-image-768x320.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about event\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8660c16 elementor-widget elementor-widget-text-editor\" data-id=\"8660c16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Watch CGK President Jason Dorsey&#8217;s Virtual Keynote Preview Video.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb90cd elementor-widget elementor-widget-heading\" data-id=\"bcb90cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Below are a few of the surprising findings from the study:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f024e9f elementor-widget elementor-widget-cgk-simple-cards\" data-id=\"f024e9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cgk-simple-cards.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"keynote-mod-section\">\r\n\t\t\t\t<div class=\"keynote-container\">\r\n\t\t\t\t\t<div class=\"keynote-mod-blocks-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"keynote-block\">\r\n\t\t\t\t\t\t\t\t\t<h4>47% of all Americans <\/h4>\r\n\t\t\t\t\t\t\t\t\t<div class=\"kn-para\">\r\n\t\t\t\t\t\t\t\t\t\t<p>will put more emphasis on saving money after the pandemic<\/p>\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"keynote-block\">\r\n\t\t\t\t\t\t\t\t\t<h4>68% of Baby Boomers <\/h4>\r\n\t\t\t\t\t\t\t\t\t<div class=\"kn-para\">\r\n\t\t\t\t\t\t\t\t\t\t<p>believe the U.S. will need at least two years to recover from the pandemic<\/p>\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"keynote-block\">\r\n\t\t\t\t\t\t\t\t\t<h4>71% of all Americans <\/h4>\r\n\t\t\t\t\t\t\t\t\t<div class=\"kn-para\">\r\n\t\t\t\t\t\t\t\t\t\t<p>agree that they\u2019ll try to support local businesses more in the future<\/p>\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"keynote-block\">\r\n\t\t\t\t\t\t\t\t\t<h4>73% of all Americans <\/h4>\r\n\t\t\t\t\t\t\t\t\t<div class=\"kn-para\">\r\n\t\t\t\t\t\t\t\t\t\t<p>plan to first spend their money dining in at restaurants when restrictions are lifted<\/p>\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e69d738 elementor-widget elementor-widget-text-editor\" data-id=\"e69d738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The study\u2019s findings answer numerous questions about how Americans are being financially affected by the multitude of changes brought on by the COVID-19 pandemic. We believe understanding these new emerging realities by generation is an important first step for leaders to decide what strategies and actions to take\u2014and why.<\/p><p>Generations are all experiencing these changes differently based on their unique generational perspective and priorities. What each generation wants is different\u2014but brands, products, services, and marketers can deliver it. The key is to know what matters most and then take the appropriate action. To get all the findings, download the report now by filling out the form on this page.<\/p><p><em>For virtual presentations, custom research, strategic advisory work, or media inquiries, please contact <a href=\"mailto:Info@GenHQ.com\">Info@GenHQ.com<\/a> or <a href=\"tel:+15122596877\">+1 (512) 259-6877<\/a>.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5d0af blockquote elementor-widget elementor-widget-text-editor\" data-id=\"ef5d0af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><em>&#8220;Understanding the financial toll of the pandemic from Gen Z to Baby Boomers is essential to engage each generation as consumers. This national research fills in the missing knowledge gaps that leaders need to know to build revenue strategies now.&#8221;<\/em><\/p><h6><em>\u2014Denise Villa, PhD, CEO, CGK<\/em><\/h6><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3d778 elementor-widget elementor-widget-heading\" data-id=\"4b3d778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About this National Generational Research Study<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-971e895 elementor-widget elementor-widget-text-editor\" data-id=\"971e895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This custom study was designed by The Center for Generational Kinetics and conducted online from April 28, 2020, to May 4, 2020. The survey was administered to 1,000 U.S. respondents ages 18-90. The total sample was weighted to the current U.S. Census data for age, region, gender, and ethnicity. Figures are statistically significant at the 95% confidence level. The margin of error is +\/-3.1 percentage points.<\/p><p>Denise Villa, PhD, Generational Researcher and CEO of The Center for Generational Kinetics<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e73a31 elementor-widget elementor-widget-heading\" data-id=\"8e73a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Generational Research, Speaking and Advisory That Solves Challenges for Leaders <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45faec9 elementor-widget elementor-widget-text-editor\" data-id=\"45faec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Center for Generational Kinetics has led more than 65 generational studies, spanning four continents and multiple languages. Each year, we work with over 100 clients, from global retailers and financial services leaders to pioneering technology companies. We have helped financial service providers invent new products and offers, launched new cars to a new generation of buyers, and helped hospitals attract and retain the next generation of nurses.<\/p><p>We are passionate about helping you solve your generational challenges and drive measurable results. <a href=\"\/contact\">Contact us now<\/a> to schedule an initial consultation with our research, consulting, or speaking teams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>New Financial Trends and Attitudes Coming Into Focus During the COVID-19 Pandemic Uncovering each generation&#8217;s consumer trends and financial attitudes during the pandemic&#8211;and what they anticipate for the future Marketers, sales professionals, executives, and brand leaders are facing an unprecedented, challenging situation: how to understand and adapt to consumers amidst a pandemic causing store closings, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6958","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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