{"id":6822,"date":"2022-07-25T12:46:42","date_gmt":"2022-07-25T12:46:42","guid":{"rendered":"https:\/\/genhq.com\/?page_id=6822"},"modified":"2022-12-15T16:22:56","modified_gmt":"2022-12-15T16:22:56","slug":"gen-z-2017","status":"publish","type":"page","link":"https:\/\/genhq.com\/gen-z-2017\/","title":{"rendered":"State of Gen Z Research Study Report for 2017"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6822\" class=\"elementor elementor-6822\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d49e197 elementor-section-height-min-height elementor-section-items-bottom elementor-section-content-bottom main-hero-sect elementor-section-boxed elementor-section-height-default\" data-id=\"d49e197\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f129f22 hero-colm\" data-id=\"f129f22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8d7edf elementor-widget elementor-widget-heading\" data-id=\"d8d7edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">State of Gen Z\u00ae 2017<br>\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bd0cc96 partners-wrapper light-gray-overlay elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bd0cc96\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1279a9d0\" data-id=\"1279a9d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f2b8ddb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f2b8ddb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-69eb1f93\" data-id=\"69eb1f93\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35aa7486 h6 elementor-widget elementor-widget-heading\" data-id=\"35aa7486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Insights are Trusted by Companies Around the World<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-481c0383 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"481c0383\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-25b7ba4e partner-logo-slider\" data-id=\"25b7ba4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d17333a logo-gen elementor-widget elementor-widget-image-carousel\" data-id=\"3d17333a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;none&quot;,&quot;slides_to_scroll&quot;:&quot;4&quot;,&quot;speed&quot;:1300,&quot;slides_to_show_tablet&quot;:&quot;6&quot;,&quot;slides_to_show_mobile&quot;:&quot;5&quot;,&quot;slides_to_scroll_tablet&quot;:&quot;2&quot;,&quot;pause_on_interaction&quot;:&quot;no&quot;,&quot;autoplay_speed&quot;:4000,&quot;slides_to_show&quot;:&quot;10&quot;,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-intuit-blue.svg\" alt=\"intuit-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-taco-blue.svg\" alt=\"taco-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-gm-blue.svg\" alt=\"gm-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-cox-blue.svg\" alt=\"cox-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-cisco-blue.svg\" alt=\"cisco-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/Ge.svg\" alt=\"Ge\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-toyota-blue.svg\" alt=\"toyota-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-adidas-blue.svg\" alt=\"adidas-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-mercedes-blue.svg\" alt=\"mercedes-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-visa-blue.svg\" alt=\"visa-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-kraft-blue.svg\" alt=\"kraft-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-hyatt-2.svg\" alt=\"hyatt\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-lowe-2.svg\" alt=\"lowe\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ee24a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ee24a3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d7cb823\" data-id=\"1d7cb823\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-759b8089 cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"759b8089\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8912d19\" data-id=\"8912d19\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16070581 elementor-widget elementor-widget-image\" data-id=\"16070581\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"771\" height=\"894\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/The-State-of-Gen-Z-2017-1.jpg\" class=\"attachment-large size-large wp-image-7410\" alt=\"State-of-Gen-Z-2017-study-cover\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/The-State-of-Gen-Z-2017-1.jpg 771w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/The-State-of-Gen-Z-2017-1-259x300.jpg 259w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/The-State-of-Gen-Z-2017-1-768x891.jpg 768w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1edb2f6 zig-zag-content\" data-id=\"1edb2f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-455090b8 elementor-widget elementor-widget-heading\" data-id=\"455090b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/gen-z-2017\/\">THE STATE OF GEN Z<sup>\u00ae<\/sup>  2017: Meet gen z the throwback generation<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379040cc elementor-widget elementor-widget-heading\" data-id=\"379040cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A new generation emerges and surprisingly has some characteristics of the baby boomer generation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3020dd88 elementor-widget elementor-widget-text-editor\" data-id=\"3020dd88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The\u00a0State of Gen Z<sup>\u00ae<\/sup>\u00a02017\u00a0focused on how Gen Z, aka iGen, thinks about money, earning money, savings, debt, spending, and retirement. The study also compared Gen Z to Millennials in each of these areas\u00a0and found some important differences.\u00a0<span style=\"color: inherit; font-family: inherit; font-size: inherit; font-weight: inherit; text-transform: inherit;\">The findings were very unexpected and sparked a global conversation about what Gen Z\u2019s emergence will mean to employers, marketers, banks, financial services, families, and our shared future.<\/span><\/p><p>This study featured over 1,000 Gen Z participants with a margin of error of +\/-3.1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c830779 elementor-widget elementor-widget-heading\" data-id=\"2c830779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><h4 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">SAMPLE QUESTIONS ANSWERED IN THE 2017 STATE OF GEN Z<span style=\"font-size: 15px;line-height: 0;position: relative;vertical-align: baseline;top: -0.5em\">\u00ae<\/span> NATIONAL STUDY:<\/h4><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332c0fe1 elementor-widget elementor-widget-text-editor\" data-id=\"332c0fe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>What percentage of gen Zers are already saving for retirement?<\/li><li>Does Gen Z prefer to earn their money or receive it as a gift?<\/li><li>What is Gen Z&#8217;s unexpected view of advertisements?<\/li><li>Which type of ad does Gen Z trust the most?<\/li><li>And much more!<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da56724 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da56724\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab16425 faq-accordion-col accordion-counter\" data-id=\"ab16425\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a63fefd elementor-widget elementor-widget-heading\" data-id=\"a63fefd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DOWNLOAD YOUR FREE STUDY NOW:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c31a162 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c31a162\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-74e14b8\" data-id=\"74e14b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-570429c elementor-widget elementor-widget-heading\" data-id=\"570429c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">DOWNLOAD THE COMPLETE STATE OF GEN Z\u00ae 2017 THE THROWBACK GENERATION<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3c1c1 elementor-widget elementor-widget-text-editor\" data-id=\"2d3c1c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enter your info below to receive the complete 26-pages report.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469f9de cgk-hubspt-form elementor-widget elementor-widget-html\" data-id=\"469f9de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"5146762\",\r\n    formId: \"c6808f6d-0337-4e08-8088-6f401bef10b5\"\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c549612 blog-content gen-content-box elementor-widget elementor-widget-text-editor\" data-id=\"c549612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>NEW RESEARCH STUDY ON GEN Z<\/h3><h4>This Emerging Generation Thinks and Acts More Like Boomers than Millennials<\/h4><p>The State of Gen Z<sup>\u00ae<\/sup> 2017 is a national research study on Gen Z that reveals how this new generation thinks about money, savings, debt, spending, and retirement. The survey compares Gen Z to Millennials, which is critical for business leaders, marketers, parents, and educators to know now.<\/p><h3>Study Highlights<\/h3><p><strong>Gen Z is smarter with money than Millennials<\/strong>. In fact, 12% are already saving for retirement and a significant 21% of this generation of people ages 14 to 21 had a savings account before the age of ten!<\/p><p><strong>Generation Z is shaping up to be a true &#8220;throwback generation,&#8221;<\/strong> already working, saving money, and determined not to end up like Millennials. 77% of Gen Z currently earn their own spending money through freelance work, a part time job, or earned allowance. This is a powerful finding given that this is also true for about the same percentage of Millennials surveyed, who are ten years older!<\/p><p><strong>Gen Z is primed to become more influential than Millennials<\/strong>, and it\u2019s happening quickly. Their practical and fiscally conservative behavior is making them part of businesses and our economy even at their young age.<\/p><h3>FAQ about Generation Z<\/h3><ul><li>Gen Z is also known as Generation Z, Centennials, iGen, the Founders, and more.<\/li><li>Gen Z is born from approximately 1996 to 2015, but the ending birth year is still TBD.<\/li><li>Gen Z will soon be the fastest growing generation of employees, customers, and trendsetters.<\/li><li>Get the answers to more <a href=\"\/igen-gen-z-generation-z-centennials-info\/\">FAQs about Gen Z here<\/a>.<\/li><\/ul><h3>About the Research Study<\/h3><p>This research study was commissioned and led by The Center for Generational Kinetics. The survey was conducted online from January 11, 2017 to January 18, 2017.<\/p><p>The survey has a confidence interval of +\/-3.1 It was administered to 2,004 US respondents &#8211; 1,004 Gen Zers, ages 14-21, and 1,000 Millennials, ages 22-39. The sample was weighted to the current US census data for region, age, and gender.<\/p><blockquote><p><strong>GENERATION Z HAS ARRIVED -AND THEY&#8217;RE VERY DIFFERENT FROM MILLENNIALS.<\/strong><\/p><p><strong><span class=\"speaker-info speaker-name\">~ Denise Villa, Ph.D., CEO and Co-Founder<\/span><\/strong><br \/><strong><span class=\"speaker-info\">The Center for Generational Kinetics<\/span><\/strong><\/p><\/blockquote><h3>Executive Summary<\/h3><p>The Center for Generational Kinetics&#8217; second annual State of Gen Z<sup>\u00ae<\/sup> research study uncovers behaviors and beliefs of this emerging generation toward money, spending, and consumer habits. Gen Z encompasses those aged 21 and below. This study represents Gen Z ages 14 to 21.<\/p><p>The majority of 14 to 21 year-olds are already working in some capacity\u201477% currently earn their spending money through freelance work, a part-time job, or an earned allowance. When it comes to spending their earned money, it turns out that Gen Z males prefer to spend more on products and Gen Z females want to spend more on experiences.<\/p><p>Gen Z doesn&#8217;t make their purchasing decisions in a vacuum; shopping has become a social endeavor. The majority of Gen Z (78%) has used ratings and reviews to purchase an item in the last thirty days. Almost half of Gen Z (48%) frequently ask the opinion of friends or family before making a purchase.<\/p><p>Gen Z is primed to become even more influential than Millennials, due in part to a more realistic mindset at a very early age.<\/p><h3>Gen Z Is Smarter with Money<\/h3><p>Unlike previous generations whose parents didn\u2019t mention money or focus on financial topics with their children, 56% of Gen Z discussed saving money with their parents in the past six months.<\/p><p>24% of Gen Z says they will pay for college through personal savings.<\/p><p>38% of Gen Z plans to work during college.<\/p><h3>A True Throwback Generation<\/h3><p>The result is a young generation that behaves more like Baby Boomers than Millennials and is making plans to work during college, avoid personal debt at all costs, and save for retirement.<\/p><p>12% are already saving for retirement.<\/p><p>21% had a savings account before the age of ten.<\/p><p>Gen Z has a conservative view of debt \u2013 29% believe that personal debt should be reserved for a few select items and 23% believe it should be avoided at all costs.<\/p><h3>Gen Z is primed to become more influential than Millennials<\/h3><p>We\u2019re watching this generation closely at The Center. We&#8217;re working to help marketers, managers, and leaders start to understand them and adapt now.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2756eedb zig-zag-section elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2756eedb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-117b89fc zig-zag-content\" data-id=\"117b89fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c21c825 elementor-widget elementor-widget-heading\" data-id=\"1c21c825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want even more info on generation z? Check out zconomy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ada70f1 elementor-widget elementor-widget-text-editor\" data-id=\"4ada70f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At CGK, we are passionate about unlocking the potential of Gen Z as they emerge as workforce, customer, and community trendsetters. Check out our bestselling book, <a href=\"https:\/\/genhq.com\/the-generations-hub\/zconomy\/\">Zconomy: How Gen Z Will Change the Future of Business<\/a>, for all the insights and how-to strategies to unlock this exciting generation&#8217;s potential at this critical time.\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a21c0ed zig-zag-img-wrap\" data-id=\"a21c0ed\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cd95201 zig-zag-img elementor-widget elementor-widget-image\" data-id=\"5cd95201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1170\" height=\"780\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/zconomy-stacked-internation-books.jpg\" class=\"attachment-full size-full wp-image-7477\" alt=\"bestselling-zconomy-books-stacked\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/zconomy-stacked-internation-books.jpg 1170w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/zconomy-stacked-internation-books-300x200.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/zconomy-stacked-internation-books-1024x683.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/09\/zconomy-stacked-internation-books-768x512.jpg 768w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-118474aa elementor-section-full_width the-media-slider-section elementor-section-height-default elementor-section-height-default\" data-id=\"118474aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44ccdbe5\" data-id=\"44ccdbe5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45bee57a elementor-widget elementor-widget-cgk-latest-posts-slider\" data-id=\"45bee57a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cgk-latest-posts-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"the-media-slider\">\r\n\t\t\t\t<div class=\"swiper-container\">\r\n\t\t\t\t\t<div class=\"swiper-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/from-sandcastles-to-snapchat\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"From Sandcastles to Snapchat: How Spring Break Changes As Gen Z Kids Grow Up\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-1024x341.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-1024x341.png 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-300x100.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-768x256.png 768w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-1536x512.png 1536w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/hilton-3.3-2048x683.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Mar 26, 2026<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/from-sandcastles-to-snapchat\/\">From Sandcastles to Snapchat: How Spring Break Changes As Gen Z Kids Grow Up<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-honored-to-keynote-idfa-event\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Keynotes for IDFA&#8217;s International Event\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-1024x341.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-1024x341.png 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-300x100.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-768x256.png 768w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-1536x512.png 1536w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/IDFA_3-2048x683.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Mar 23, 2026<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-honored-to-keynote-idfa-event\/\">CGK President Jason Dorsey Keynotes for IDFA&#8217;s International Event<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-keynotes-kate-spade-consumer-day\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Honored to Keynote Kate Spade&#8217;s Virtual Consumer Day from Their NY HQ!\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-1024x341.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-1024x341.png 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-300x100.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-768x256.png 768w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-1536x512.png 1536w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/katespade_2-2048x683.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Mar 20, 2026<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-keynotes-kate-spade-consumer-day\/\">CGK President Jason Dorsey Honored to Keynote Kate Spade&#8217;s Virtual Consumer Day from Their NY HQ!<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/featured-in-cnbc-on-gen-z-social-media-revolution\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Featured in CNBC Explaining Gen Z and Younger Generations&#8217;s Social Media Revolution\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Screen-Shot-2026-03-13-at-4.33.26-PM-1024x724.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Screen-Shot-2026-03-13-at-4.33.26-PM-1024x724.png 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Screen-Shot-2026-03-13-at-4.33.26-PM-300x212.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Screen-Shot-2026-03-13-at-4.33.26-PM-768x543.png 768w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Screen-Shot-2026-03-13-at-4.33.26-PM-e1773437673188.png 1136w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Mar 13, 2026<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/featured-in-cnbc-on-gen-z-social-media-revolution\/\">CGK President Jason Dorsey Featured in CNBC Explaining Gen Z and Younger Generations&#8217;s Social Media Revolution<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-asurions-leaders\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Honred to Keynote Asurion&#8217;s Annual Leadership Meeting\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"266\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-1024x341.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-1024x341.png 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-300x100.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-768x256.png 768w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-1536x512.png 1536w, https:\/\/genhq.com\/wp-content\/uploads\/2026\/03\/Asurion_1-1-2048x683.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Mar 10, 2026<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-asurions-leaders\/\">CGK President Jason Dorsey Honred to Keynote Asurion&#8217;s Annual Leadership Meeting<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-hpi-dec-2025\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Thrilled to Speak for HPI&#8217;s Lone Star Commercial Real Estate Summit\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"270\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-HPI-Dec-2025-B.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-HPI-Dec-2025-B.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-HPI-Dec-2025-B-300x101.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-HPI-Dec-2025-B-768x259.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Dec 22, 2025<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-hpi-dec-2025\/\">CGK President Jason Dorsey Thrilled to Speak for HPI&#8217;s Lone Star Commercial Real Estate Summit<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-childrens-nebraska\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Honored to Present for Children&#8217;s Nebraska and Tour Their Hospital Facilities\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"270\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-Childrens-NE-Dec-2025-A.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-Childrens-NE-Dec-2025-A.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-Childrens-NE-Dec-2025-A-300x101.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/Blog-Childrens-NE-Dec-2025-A-768x259.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Dec 22, 2025<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-speaks-for-childrens-nebraska\/\">CGK President Jason Dorsey Honored to Present for Children&#8217;s Nebraska and Tour Their Hospital Facilities<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"the-latest-box\">\r\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-featured-in-the-new-york-times-on-gen-x-holiday-spending-dec-2025\/\" class=\"the-latest-thumbnail\" tabindex=\"-1\" aria-label=\"CGK President Jason Dorsey Thrilled to be Busting Gen X Consumer Myths in The New York Times!\" aria-hidden=\"true\">\r\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-1024x512.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-1024x512.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-300x150.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-768x384.jpg 768w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-1536x768.jpg 1536w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/12\/NYT-Blog-Banner-Gen-X-and-Holiday-Spend-2048x1024.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<div class=\"the-latest-content\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"the-latest-mata\">\r\n\t\t\t\t\t\t\t\t\t\t\t<p>Dec 18, 2025<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Research<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"the-latest-title h4\"><a href=\"https:\/\/genhq.com\/cgk-president-jason-dorsey-featured-in-the-new-york-times-on-gen-x-holiday-spending-dec-2025\/\">CGK President Jason Dorsey Thrilled to be Busting Gen X Consumer Myths in The New York Times!<\/a><\/h3>\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"the-media-slider-controllers\">\r\n\t\t\t\t\t<span class=\"arrow-left\"><\/span>\r\n\t\t\t\t\t<div class=\"the-media-pagination\"><\/div>\r\n\t\t\t\t\t<span class=\"arrow-right\"><\/span>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a07b1c2 elementor-align-center transparent-button elementor-widget elementor-widget-button\" data-id=\"5a07b1c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/media\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View More Media<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>State of Gen Z\u00ae 2017 Our Insights are Trusted by Companies Around the World THE STATE OF GEN Z\u00ae 2017: Meet gen z the throwback generation A new generation emerges and surprisingly has some characteristics of the baby boomer generation The\u00a0State of Gen Z\u00ae\u00a02017\u00a0focused on how Gen Z, aka iGen, thinks about money, earning money, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":7410,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6822","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>State of Gen Z Research Study Report for 2019<\/title>\n<meta name=\"description\" content=\"CGK&#039;s annual The State of Gen Z Research study report. 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