{"id":6710,"date":"2022-07-25T10:42:21","date_gmt":"2022-07-25T10:42:21","guid":{"rendered":"https:\/\/genhq.com\/?page_id=6710"},"modified":"2022-08-26T10:55:18","modified_gmt":"2022-08-26T10:55:18","slug":"generations-gen-y-millennials-research","status":"publish","type":"page","link":"https:\/\/genhq.com\/generations-gen-y-millennials-research\/","title":{"rendered":"Generations gen y millennials research"},"content":{"rendered":"\t\t
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CUSTOM RESEARCH ON GENERATIONS\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"research_page_header\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Our Research Drives Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLeaders around the world count on us to help solve their generational challenges.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\tHow do we attract and keep Gen Z and Millennial consumers?\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tLearn more\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tHow do we innovate our product or service for the future?\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tLearn more\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tHow do we lead the global conversation in our industry?\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tHow do we hire and retain Gen Z and Millennial employees?\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tLearn more\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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HOW WE ARE UNIQUE\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our research team invented Generational Context\u2122.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Generational Context\u2122 combines our unique generational expertise with core insights from our proprietary research across generations to uncover new solutions to your exact challenges.<\/p>

We apply Generational Context\u2122 in our work with over 150 clients each year, ranging from automakers and hoteliers to private equity and software companies. Whether we are informing a corporate board on how to create a winning Gen Z strategy or introducing a luxury car to affluent Millennials, we bring insights, perspective, and solutions that cannot be found anywhere else.
As our client, you gain the exact, actionable insights, strategy, and solutions you need to take drive results now<\/strong>.<\/p>

Our Ph.D. research team has led generational research in multiple languages on four continents. We\u2019ve taken clients from last to first in employee retention as well as re-ignited customer growth. We specialize in uncovering the hidden behavioral drivers<\/strong> that influence:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  1. Consumer beliefs, unmet needs, and brand purchase<\/li>
  2. Employee recruiting, retention, and innovation across generations<\/li>
  3. Emerging product and service trends, trial, and long-term trust.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\tOur custom research and consulting delivers immediately actionable, practical solutions you can implement immediately for a clear ROI.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Zconomy\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    OUR RESEARCH SOLUTIONS\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Quantitative Research Solutions <\/h4>\r\n\t\t\t\t\t\t\t\t\t
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    A quantitative study uncovers statistically accurate, data-driven insights, specific to answering your most important questions. You gain a clear understanding of how a generation\u2014or multiple generations\u2014think, feel, believe, and behave. You can immediately use the insights to drive innovation, marketing, sales, employment, and become a thought leader.<\/p>\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t\t\t\t Learn More <\/a>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Behavioral Research & Strategy <\/h4>\r\n\t\t\t\t\t\t\t\t\t
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    Utilize the most powerful research approach that most organizations have yet to discover, behavioral research. This approach to problem-solving enables us to uncover the all-important \u201cwhy\u201d behind actions\u2014or lack of actions\u2014that you need to know to drive the outcomes and solutions critical to your organization.<\/p>\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t\t\t\t Learn More <\/a>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    Qualitative Research Discoveries <\/h4>\r\n\t\t\t\t\t\t\t\t\t
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    Accurately understand your customers in a new, more candid and emotional way with qualitative research. You\u2019ll discover exactly where they live, shop, work, and\u00a0how<\/em>\u00a0they make decisions. This in-the-field research provides rich data and uncovers the true nature of their relationship with your offering and potential offerings.<\/p>\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t\t\t\t Learn More <\/a>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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    User Experience Research & Testing <\/h4>\r\n\t\t\t\t\t\t\t\t\t
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    Small smartphone screens drive digital experiences, especially with Gen Z. However, adapting can be a challenge, particularly for brands serving multiple generations at the same time. Our user experience research and testing show you exactly how to drive the outcomes you want.<\/p>\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

    \r\n\t\t\t\t\t\t\t\t\t\t\t Learn More <\/a>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    CUSTOM RESEARCH ON GENERATIONS Our Research Drives Results Leaders around the world count on us to help solve their generational challenges. How do we attract and keep Gen Z and Millennial consumers? Learn more How do we innovate our product or service for the future? Learn more How do we lead the global conversation in […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6710","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nGenerations gen y millennials research - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"Generational Context\u2122 combines our unique generational expertise with core insights from our proprietary research across generations to uncover new solutions to your exact challenges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genhq.com\/generations-gen-y-millennials-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generations gen y millennials research - 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