{"id":66,"date":"2022-07-04T09:19:05","date_gmt":"2022-07-04T09:19:05","guid":{"rendered":"https:\/\/genhq.com\/?page_id=66"},"modified":"2026-03-16T12:42:51","modified_gmt":"2026-03-16T19:42:51","slug":"custom-research","status":"publish","type":"page","link":"https:\/\/genhq.com\/custom-research\/","title":{"rendered":"Custom Research"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"66\" class=\"elementor elementor-66\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-388b9dd elementor-section-height-min-height elementor-section-items-bottom elementor-section-content-bottom main-hero-sect elementor-section-boxed elementor-section-height-default\" data-id=\"388b9dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbea14b hero-colm\" data-id=\"fbea14b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cae17d elementor-widget elementor-widget-heading\" data-id=\"2cae17d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Custom Generational Research<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2509b5e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2509b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Solving your biggest generational challenges in 90 days<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59f08df partners-wrapper light-gray-overlay elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59f08df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfb55ee\" data-id=\"dfb55ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-06ea5d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06ea5d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5f34470\" data-id=\"5f34470\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5868a60 h6 elementor-widget elementor-widget-heading\" data-id=\"5868a60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Insights are Trusted by Companies Around the World<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9856633 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9856633\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-49dcb91 partner-logo-slider\" data-id=\"49dcb91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad3b46f logo-gen elementor-widget elementor-widget-image-carousel\" data-id=\"ad3b46f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;none&quot;,&quot;slides_to_scroll&quot;:&quot;4&quot;,&quot;speed&quot;:1300,&quot;slides_to_show_tablet&quot;:&quot;6&quot;,&quot;slides_to_show_mobile&quot;:&quot;5&quot;,&quot;slides_to_scroll_tablet&quot;:&quot;2&quot;,&quot;pause_on_interaction&quot;:&quot;no&quot;,&quot;autoplay_speed&quot;:4000,&quot;slides_to_show&quot;:&quot;10&quot;,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-intuit-blue.svg\" alt=\"intuit-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-taco-blue.svg\" alt=\"taco-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-gm-blue.svg\" alt=\"gm-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-cox-blue.svg\" alt=\"cox-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-cisco-blue.svg\" alt=\"cisco-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/Ge.svg\" alt=\"Ge\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-toyota-blue.svg\" alt=\"toyota-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-adidas-blue.svg\" alt=\"adidas-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-mercedes-blue.svg\" alt=\"mercedes-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-visa-blue.svg\" alt=\"visa-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-kraft-blue.svg\" alt=\"kraft-blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-hyatt-2.svg\" alt=\"hyatt\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 13\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-lowe-2.svg\" alt=\"lowe\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49c67f7 elementor-section-full_width steps-section elementor-section-height-default elementor-section-height-default\" data-id=\"49c67f7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d87244f\" data-id=\"d87244f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f52a2ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f52a2ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b4d4293\" data-id=\"b4d4293\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5812643 elementor-widget elementor-widget-heading\" data-id=\"5812643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The CGK Custom Research Formula<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8fe7c0 elementor-widget elementor-widget-text-editor\" data-id=\"e8fe7c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our PhD-led research team has led over 200 custom research studies to solve urgent client challenges from recruiting and retention across generations to marketing and innovation. Our custom studies are specifically designed for you with a focus on uncovering unexpected insights you can use right away. Our custom studies take around 90 days to complete and you own all the findings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-672cb0d elementor-widget elementor-widget-cgk-step-slider\" data-id=\"672cb0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cgk-step-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"steps-slider-wrapper\">\n\t\t\t\t<div class=\"steps-slider-container\">\n\t\t\t\t\t<div class=\"steps-preview-slider\">\n\t\t\t\t\t<div class=\"swiper-container\">\n\t\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"step-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/08\/icon-understanding-you.svg\" alt=\"Understanding You\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"step-no\" aria-level=\"5\">Step 1<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Understanding You<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Before every project begins, we host an in-depth kick-off process, including background information sharing and meetings for our team to get to know your needs, goals, and <em>unique<\/em> situation. You\u2019ll leave this part of the process confident we understand <em>exactly<\/em> what you must achieve and with our team having the background and context to deliver.<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"step-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-questionnaire.svg\" alt=\"Custom Questionnaire Development\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"step-no\" aria-level=\"5\">Step 2<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Custom Questionnaire Development<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Our team does all the heavy lifting. We work closely with you to develop a highly specific, actionable, and unique questionnaire specific to your needs. You approve everything at each step!<\/span><\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"step-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-programming-testing.svg\" alt=\"Programming,  Testing, and Soft Launch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"step-no\" aria-level=\"5\">Step 3<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Programming,  Testing, and Soft Launch<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>We program your study to work on mobile and desktop devices. Your team completes the survey test themselves to make sure they love the way it looks, reads, and feels. We always do a soft launch to a small group of participants to test for all key performance markers, including time to completion, time on question, any unusual patterns, and much more.<\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"step-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-survey-fielding.svg\" alt=\"Study Fielding With Your Exact Sample\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"step-no\" aria-level=\"5\">Step 4<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Study Fielding With Your Exact Sample<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Determining the best sample for the missing insights you need is part of our proposal process. In the study fielding phase, we will be fielding the survey to the exact sample you specified\u2014no matter how difficult they are to reach. We always deliver exactly the sample you need to solve your challenge. The fielding process can occur in multiple countries simultaneously.<\/span><\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"step-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/noun-analysis.svg\" alt=\"Multivariate Analysis of Your Data\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"step-no\" aria-level=\"5\">Step 5<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Multivariate Analysis of Your Data<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Our PhD-led research team will analyze your study data by multiple variables such as age, gender, geography, income, occupation, ethnicity, household income, education, and more. You select the variables and we include them in our deep analysis.<\/span><\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"step-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/noun-data-report.svg\" alt=\"Applying Generational Context\u2122\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"step-no\" aria-level=\"5\">Step 6<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Applying Generational Context\u2122<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Assuming your study seeks to uncover hidden generational trends, we will apply our deep expertise into generational behaviors, mindset, and trends to uncover Generational Context\u2122. This is an approach we developed based on all of the work we\u2019ve done with clients large and small around the world.<\/span><\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"step-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/noun-presentation.svg\" alt=\"Presenting Your Research Discoveries \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"step-no\" aria-level=\"5\">Step 7<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Presenting Your Research Discoveries <\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Our team designs 50+ slide research findings decks that are ideal for presentation, and take you through different narratives and key data points in a visual way. Our findings decks are ideal for executives and boards and for informing internal strategy. A recording of the findings is provided in addition to all the resources you now own: data, slide deck, recording, questionnaire, and more.<\/span><\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"step-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/noun-seminar.svg\" alt=\"Turning Your Discoveries Into Fast ROI\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"step-no\" aria-level=\"5\">Step 8<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title\">Turning Your Discoveries Into Fast ROI<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Once your team and key stakeholders have internalized the findings, our team can enter a new phase of collaboration with you and work on actions, strategies, tools, and more. Every client is different, but what is unwavering is our commitment to you and your measurable outcomes grounded in your research.<\/span><\/p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"steps-slider-preview-progress\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"steps-items-slider\">\n\t\t\t\t\t<div class=\"swiper-container\">\n\t\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"step-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/08\/icon-understanding-you.svg\" alt=\"Understanding You\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"step-no\" aria-level=\"5\">Step 1<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title\">Understanding You<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<p>Before every project begins, we host an in-depth kick-off process, including background information sharing and meetings for our team to get to know your needs, goals, and <em>unique<\/em> situation. You\u2019ll leave this part of the process confident we understand <em>exactly<\/em> what you must achieve and with our team having the background and context to deliver.<\/p>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"step-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-questionnaire.svg\" alt=\"Custom Questionnaire Development\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"step-no\" aria-level=\"5\">Step 2<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title\">Custom Questionnaire Development<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Our team does all the heavy lifting. We work closely with you to develop a highly specific, actionable, and unique questionnaire specific to your needs. You approve everything at each step!<\/span><\/p>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"step-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-programming-testing.svg\" alt=\"Programming,  Testing, and Soft Launch\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"step-no\" aria-level=\"5\">Step 3<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title\">Programming,  Testing, and Soft Launch<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<p>We program your study to work on mobile and desktop devices. Your team completes the survey test themselves to make sure they love the way it looks, reads, and feels. We always do a soft launch to a small group of participants to test for all key performance markers, including time to completion, time on question, any unusual patterns, and much more.<\/p>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"step-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/icon-survey-fielding.svg\" alt=\"Study Fielding With Your Exact Sample\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"step-no\" aria-level=\"5\">Step 4<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title\">Study Fielding With Your Exact Sample<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Determining the best sample for the missing insights you need is part of our proposal process. In the study fielding phase, we will be fielding the survey to the exact sample you specified\u2014no matter how difficult they are to reach. We always deliver exactly the sample you need to solve your challenge. The fielding process can occur in multiple countries simultaneously.<\/span><\/p>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"step-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/noun-analysis.svg\" alt=\"Multivariate Analysis of Your Data\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"step-no\" aria-level=\"5\">Step 5<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title\">Multivariate Analysis of Your Data<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Our PhD-led research team will analyze your study data by multiple variables such as age, gender, geography, income, occupation, ethnicity, household income, education, and more. You select the variables and we include them in our deep analysis.<\/span><\/p>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"step-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/noun-data-report.svg\" alt=\"Applying Generational Context\u2122\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"step-no\" aria-level=\"5\">Step 6<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title\">Applying Generational Context\u2122<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Assuming your study seeks to uncover hidden generational trends, we will apply our deep expertise into generational behaviors, mindset, and trends to uncover Generational Context\u2122. This is an approach we developed based on all of the work we\u2019ve done with clients large and small around the world.<\/span><\/p>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"step-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/noun-presentation.svg\" alt=\"Presenting Your Research Discoveries \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"step-no\" aria-level=\"5\">Step 7<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title\">Presenting Your Research Discoveries <\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Our team designs 50+ slide research findings decks that are ideal for presentation, and take you through different narratives and key data points in a visual way. Our findings decks are ideal for executives and boards and for informing internal strategy. A recording of the findings is provided in addition to all the resources you now own: data, slide deck, recording, questionnaire, and more.<\/span><\/p>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"step-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/noun-seminar.svg\" alt=\"Turning Your Discoveries Into Fast ROI\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6 class=\"step-no\" aria-level=\"5\">Step 8<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"title\">Turning Your Discoveries Into Fast ROI<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Once your team and key stakeholders have internalized the findings, our team can enter a new phase of collaboration with you and work on actions, strategies, tools, and more. Every client is different, but what is unwavering is our commitment to you and your measurable outcomes grounded in your research.<\/span><\/p>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"steps-slider-controllers\">\n\t\t\t\t\t\t<span class=\"arrow-left\"><\/span>\n\t\t\t\t\t\t<span class=\"arrow-right\"><\/span>\n\t\t\t\t\t\t<div class=\"progress\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-810d97c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"810d97c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/get-custom-research\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started on Your Research Study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bca678d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bca678d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa353e9\" data-id=\"aa353e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-52b6fb2 cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52b6fb2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9003e72\" data-id=\"9003e72\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23cd53c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"23cd53c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solve The Problems Challenging Your Business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5f651 cta-text-edit elementor-widget elementor-widget-text-editor\" data-id=\"3f5f651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our step-by-step process has been proven to help organizations of all sizes around the world, from the biggest brands to fast-growth startups.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fd2d21a cta-content elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd2d21a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c749f3c zig-zag-content\" data-id=\"c749f3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1aa676a elementor-widget elementor-widget-heading\" data-id=\"1aa676a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solving Your Employment Challenges Through Research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ec7e3 elementor-widget elementor-widget-text-editor\" data-id=\"c7ec7e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>How do I find great employees now?<\/li><li>Which actions drive hybrid employee engagement?\u00a0<\/li><li>What steps double employee retention?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0744c48 zig-zag-img-wrap\" data-id=\"0744c48\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfc1fde zig-zag-img elementor-widget elementor-widget-image\" data-id=\"bfc1fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/img-employee-recruitment.png\" class=\"attachment-full size-full wp-image-1140\" alt=\"women planning with team with sticky notes on a window\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/img-employee-recruitment.png 500w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/img-employee-recruitment-300x240.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-70c7796 cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70c7796\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-61bf4f0 zig-zag-img-wrap\" data-id=\"61bf4f0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2565c8 zig-zag-img elementor-widget elementor-widget-image\" data-id=\"b2565c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/08\/general-research.jpg\" class=\"attachment-large size-large wp-image-7134\" alt=\"siverse-goup-of-older-millennials-sitting-in-a-meeting-room-discussing-business\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/08\/general-research.jpg 500w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/08\/general-research-300x240.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-224bfb5 zig-zag-content\" data-id=\"224bfb5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b06869e elementor-widget elementor-widget-heading\" data-id=\"b06869e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Answer Your Most Urgent Sales and Marketing Questions By Generation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773031c elementor-widget elementor-widget-text-editor\" data-id=\"773031c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>How do I best attract younger consumers while keeping my established ones, too?\u00a0<\/li><li>What works now to build trust with Gen Z?\u00a0<\/li><li>What messaging best works when I have to communicate with four generations of customers?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b19960 btns-wrapper btn-dual elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b19960\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dcc7a5b\" data-id=\"dcc7a5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7728aa elementor-widget__width-auto dark-blue elementor-widget elementor-widget-button\" data-id=\"b7728aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/custom-research\/solve-a-problem\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca0902 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"7ca0902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/get-custom-research\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start Solving Your Problems<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69eb9e52 testimonial-section elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"69eb9e52\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52701027\" data-id=\"52701027\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-673da104 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"673da104\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-28b8a3c0\" data-id=\"28b8a3c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a77de17 elementor-widget elementor-widget-heading\" data-id=\"1a77de17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testimonials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a607717 testimonial-slider elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-testimonial--align-center elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"7a607717\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:60,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:45,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"We worked with The Center for Generational Kinetics on three national studies focused on discovering workforce trends that our customers and prospects needed to know. The studies led to 25 television news interviews which reached 11 million viewers. The CGK team was excellent to work with throughout the research process. They designed a custom strategy for each study and uncovered unexpected and actionable insights that were valuable to our customers and for internal innovation. I highly recommend CGK for its custom research and unique approach to thought leadership. They deliver results.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/08\/ultimate-software-logo.png\" alt=\"ultimate-software-logo\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Adam Rogers, Former CEO<\/span><span class=\"elementor-testimonial__title\">Ultimate Software <\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cBrand Builders Group worked with CGK on our first-ever Trends in Personal Branding National Study. We are thrilled with the findings from the study and its impact on our business. The research study has helped elevate our positioning in the marketplace, helped us to raise our prices, and been a huge asset in supporting us in adding world-renown clients. Plus, within 24 hours of the release of the study, our co-founder was featured on Good Morning America! As experts in branding and connection, we know how important it is to be research-based experts in your industry. We wholeheartedly recommended CGK and its step-by-step research and thought leadership process. They are the best in the business, and we refer them to everyone because we\u2019ve seen the insights and benefits firsthand!\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/08\/brand-builders-logo.png\" alt=\"brand-builders-logo\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Rory Vaden, Co-founder<\/span><span class=\"elementor-testimonial__title\">Brand Builders Group<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cWorking with Jason and his team at CGK on our study has been one of the highlights of our year. They are professional, exceptional, and passionate about their work and genuinely enjoyable to work with, making the process fun and exciting from start to finish. Thanks to their expertise and collaborative approach, our study resulted in incredibly powerful findings that will help us shape the next decade of our work. I highly recommend Jason and the CGK team to anyone seeking world-class research and an outstanding partnership.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2024\/11\/Hello-Fears-Logo.png\" alt=\"Michelle Poler\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Michelle Poler<\/span><span class=\"elementor-testimonial__title\">Hello fears<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\"Partnering with CGK on multiple research projects has been an absolute game changer for me and my business. Jason and his team bring so much more than just data\u2014they deliver insights, expertise, and actionable advice that help me leverage my findings to strengthen my market position, own my niche, and stay ahead of the competition. With just one research study, I went from being just another business strategist to one of the very few well-recognized experts in my field.\"\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2024\/11\/NSA-Logo.png\" alt=\"Meridith Powell\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Meridith Powell<\/span><span class=\"elementor-testimonial__title\">Former President, National Speakers Association<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a5e892 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a5e892\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b94796\" data-id=\"9b94796\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b9ee1e9 cta-content elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9ee1e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4563831 zig-zag-content\" data-id=\"4563831\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11ca295 elementor-widget elementor-widget-heading\" data-id=\"11ca295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Become Your Industry\u2019s RESEARCH-BASED Thought Leader <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-082f8ab elementor-widget elementor-widget-text-editor\" data-id=\"082f8ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Would your business, brand, platform, or service benefit from being the #1 research-based thought leader in your industry? Our unique insights-driven approach uncovers the missing discoveries that make you a thought leader in 90 days. Our PhD-led team are experts in working with you to identify the missing data, insights, trends, and more that give you the discoveries everyone wants to know but can\u2019t find anywhere else\u2014except from you and your research.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9dfe617 zig-zag-img-wrap\" data-id=\"9dfe617\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-498dd57 zig-zag-img elementor-widget elementor-widget-image\" data-id=\"498dd57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/08\/industry-thought.jpg\" class=\"attachment-full size-full wp-image-7135\" alt=\"women-speaking-in-front-of-a-room-full-of-people\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/08\/industry-thought.jpg 600w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/08\/industry-thought-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2dc8d27 cta-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dc8d27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-da1b083 cta-img-box-wrapper dark-bg no-cta-cards\" data-id=\"da1b083\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08c4f2d elementor-cta--layout-image-above white-button elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"08c4f2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-cta__image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"371\" height=\"258\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/img-white-paper.png\" class=\"attachment-full size-full wp-image-3389\" alt=\"women reviewing a variety of reports\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/img-white-paper.png 371w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/img-white-paper-300x209.png 300w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tResearch-Based White Paper\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWe can transform your study into a fully designed, beautiful custom white paper ideal for thought leadership, generating inbound leads, advancing client conversations, and for you to provide at industry events globally. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642ecd6 elementor-cta--layout-image-above white-button elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"642ecd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-cta__image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"257\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/img-infographics.png\" class=\"attachment-full size-full wp-image-3579\" alt=\"reviewing a bar graph in a meeting\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/img-infographics.png 370w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/img-infographics-300x208.png 300w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tInfluencer Infographics\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWe work with you to create custom infographics based on your unique data that are ideal for digital marketing and social media.  \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6593e elementor-cta--layout-image-above white-button elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"9d6593e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-cta__image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"257\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/08\/webinar.jpg\" class=\"attachment-full size-full wp-image-7136\" alt=\"mansitting-at-desk-in-a-video-meeting\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/08\/webinar.jpg 370w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/08\/webinar-300x208.jpg 300w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tInteractive Webinars\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tCGK\u2019s co-founder will work closely with your team to promote, and co-deliver an instantly engaging, high-energy interactive webinar packed with your discoveries, how-tos, and more. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64581f0 elementor-cta--layout-image-above white-button elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"64581f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-cta__image\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"784\" height=\"520\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/Sponsored-Research.jpeg\" class=\"attachment-full size-full wp-image-6878\" alt=\"Earned Media Research\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/Sponsored-Research.jpeg 784w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/Sponsored-Research-300x199.jpeg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/Sponsored-Research-768x509.jpeg 768w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tEarned Media Coverage \t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLeading original, statistically accurate research provides the discoveries and new worldview that the media wants to cover. Our clients have been featured in media around the world. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ad1783 btns-wrapper btn-dual elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ad1783\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-00d504f\" data-id=\"00d504f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e86587a elementor-widget__width-auto dark-blue elementor-widget elementor-widget-button\" data-id=\"e86587a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/custom-research\/become-a-thought-leader\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bbd65c elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"0bbd65c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/get-custom-research\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request Research Info<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e28ad3b zig-zag-section ext-height elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e28ad3b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0d9cbfc zig-zag-img-wrap\" data-id=\"0d9cbfc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d74efe2 zig-zag-img elementor-widget elementor-widget-image\" data-id=\"d74efe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/the-generations-hub\/state-of-gen-z\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/09\/CGK_Custom-Reasearch_State-of-Gen-Z_Download-CTA-2.jpg\" class=\"attachment-full size-full wp-image-8182\" alt=\"\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2025\/09\/CGK_Custom-Reasearch_State-of-Gen-Z_Download-CTA-2.jpg 500w, https:\/\/genhq.com\/wp-content\/uploads\/2025\/09\/CGK_Custom-Reasearch_State-of-Gen-Z_Download-CTA-2-300x240.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3830340 zig-zag-content\" data-id=\"3830340\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3218742 elementor-widget elementor-widget-heading\" data-id=\"3218742\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Read Our Acclaimed Research Study Series:\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52360e8 elementor-widget elementor-widget-heading\" data-id=\"52360e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The State of Gen Z<sup>\u00ae<\/sup>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43af204 elementor-widget elementor-widget-text-editor\" data-id=\"43af204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At CGK, we are deeply committed to uncovering generational truths. Each year, we lead our acclaimed State of Gen Z<sup>\u00ae <\/sup> research studies series. We dive into the most important Gen Z areas of change and trendsetting, including work, leadership, benefits, and much more. Check it out!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3d9958f btns-wrapper elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d9958f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5fa676e\" data-id=\"5fa676e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30a11aa elementor-widget__width-auto dark-blue elementor-widget elementor-widget-button\" data-id=\"30a11aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/the-generations-hub\/state-of-gen-z\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get the Study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05f7790 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05f7790\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0279846\" data-id=\"0279846\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4518660 elementor-section-content-middle mb-notification-bar elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4518660\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24d1093 mb-notification-caption\" data-id=\"24d1093\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac465f9 elementor-widget elementor-widget-heading\" data-id=\"ac465f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to Get Started?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2213e75 elementor-widget elementor-widget-text-editor\" data-id=\"2213e75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur team has the experience, track record, and expertise to help you solve your generational challenge.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-683d0dc mb-btn-wrap\" data-id=\"683d0dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15648cb elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"15648cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/get-custom-research\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule An Initial Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Custom Generational Research Solving your biggest generational challenges in 90 days Our Insights are Trusted by Companies Around the World The CGK Custom Research Formula Our PhD-led research team has led over 200 custom research studies to solve urgent client challenges from recruiting and retention across generations to marketing and innovation. Our custom studies are [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":6121,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-66","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Custom Generations Research | Gen Z, Millennials, Gen X, Boomer<\/title>\n<meta name=\"description\" content=\"CGK leads custom research for clients to solve generational challenges such as recruiting, retention, sales, marketing, and driving growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genhq.com\/custom-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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