{"id":6525,"date":"2022-07-23T10:17:36","date_gmt":"2022-07-23T10:17:36","guid":{"rendered":"https:\/\/genhq.com\/?page_id=6525"},"modified":"2022-08-26T11:15:25","modified_gmt":"2022-08-26T11:15:25","slug":"article-who-is-gen-z-generation-z","status":"publish","type":"page","link":"https:\/\/genhq.com\/media\/article-who-is-gen-z-generation-z\/","title":{"rendered":"Article Who is Gen Z Generation Z"},"content":{"rendered":"\t\t
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The feature story on Generation Z (aka Gen Z and iGen) was published in The Washington Post print edition and online on May 25, 2016. <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Researchers from The Center for Generational Kinetics, Denise Villa, Ph.D., and Elli Denison, Ph.D., lead a focus group in Austin, Texas with members of Generation Z. <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Researchers from The Center for Generational Kinetics, Denise Villa, Ph.D., and Elli Denison, Ph.D., lead a focus group in Austin, Texas with members of Generation Z. <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Washington Post Article - Who Is Gen Z?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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WASHINGTON POST FEATURE STORY ON GENERATION Z<\/h5>

\u201cI lost my phone for a week once, and I had three\u00a0thousand\u00a0<\/em>messages,\u201d 11-year-old Molly announces with a dramatic flourish. This quote and much more were part of a\u00a0landmark research study<\/a>\u00a0on\u00a0Gen Z<\/a>\u00a0led by The Center for Generational Kinetics.<\/p>

The Washington Post<\/em><\/a>\u00a0was on hand to observe The Center’s research process and focus group interviews with Gen Z. The article\u00a0WaPo<\/em>\u00a0published includes behind-the-scenes photos at The Center and some very interesting commentary from the Gen Z participants.<\/p>

Click here<\/a>\u00a0to read the entire article! Below is another excerpt:\u00a0<\/p>

DIFFERENT, BUT HOW?<\/strong><\/h5>

It might seem like the same age-old dilemma: grown-ups struggling to understand Kids These Days. But there is a new sense of urgency when it comes to this generation of post-millennial teens, because they represent a significant turning point in societal evolution. Society and technology are always taking big leaps forward, and these leaps often feel alarmingly unprecedented \u2014 plenty of people predicted that television would turn us into a society of slack-jawed zombies \u2014 but many researchers agree that this generational pivot actually\u00a0is<\/em>\u00a0unprecedented.<\/p>

What does that mean for society at large? The Center for Generational Kinetics has more than 100 high-profile clients \u2014 financial institutions, restaurants, car manufacturers, fashion retailers, education groups, tourism companies, policymakers \u2014 who want to find out. And the sooner the better: This fall, the older members of Gen Z will be able to vote for the first time (only 26 percent of them say that they trust elected officials, according to the center\u2019s research). By 2019, tens of millions of Gen Z\u2019ers will enter the workforce. And by 2020, the young adults will wield roughly $3 trillion in purchasing power.<\/p>

Clearly, there is money to be made mining the propensities of this group.<\/p>

\u201cPeople are trying to get the inside scoop on this generation,\u201d says Jason Dorsey, The Center\u2019s Co-Founder and President. \u201cThey come to us saying, \u2018We can already tell they\u2019re different, but we don\u2019t know\u00a0how<\/em>\u00a0different, and we don\u2019t know what to do about it.\u2019\u201d<\/p>

Social trends, especially those driven by technology, ripple from the youngest generation to the oldest, Dorsey says. Automakers must determine what built-in technology future drivers will expect. Advertisers must realize that their target audience is watching YouTube instead of live TV. If Gen Z\u2019ers prefer to shop on their phones and choose to attend college online \u2014 and do not feel that it is necessary to conduct a job interview in person or work in an office building \u2014 then the broader culture must respond and adapt, he says.<\/p>

Last year, the research company \u2014 which also gathers data about Baby Boomers,\u00a0Gen X,\u00a0and Millennials \u2014 launched a national survey to learn more about how Gen Z communicates and uses technology. The findings confirmed trends and illuminated a few new ones: Yes, this generation communicates almost entirely through screens and not always with actual words (GIFs, videos, and emoji also do the trick). Gen Z\u2019ers are less idealistic and more thrifty than Millennials, having grown up in the twin shadows of the recession and student debt crisis. When it comes to privacy on social media sites such as Instagram, Snapchat, Tumblr, or Twitter, the survey showed that teens are far less guarded than Millennials and Gen X’ers. Members of Gen Z think that everyone should get a smartphone at age 13 and that it is acceptable to use it basically anywhere \u2014 at a family dinner, during a religious service, even at weddings (even their\u00a0own\u00a0<\/em>weddings, the survey shows.)<\/p>

And that is just scraping the surface. This is one national survey of 1,250 people, Denison says, and there is not a ton of research out there otherwise \u2014 Gen Z is still largely uncharted territory.<\/p>

GEN Z IS HERE<\/strong><\/h5>

Gen Z is about to change\u00a0everything<\/em>. This fast emerging generation, currently ages 21 and under, is bringing unprecedented challenges\u00a0or<\/em>\u00a0rare opportunities\u2014depending on which actions you take\u00a0now<\/em>. Forward-thinking leaders who want to make the most of this once-in-a-generation opportunity need research-based insights and actionable strategies. That’s exactly what The Center provides.
Gen Z is about to change\u00a0everything<\/em>. This fast emerging generation, currently ages 21 and under, is bringing unprecedented challenges\u00a0or<\/em>\u00a0rare opportunities\u2014depending on which actions you take\u00a0now<\/em>. Forward-thinking leaders who want to make the most of this once-in-a-generation opportunity need research-based insights and actionable strategies. That’s exactly what The Center provides.
Contact us<\/a>\u00a0for more info.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Contact The Center<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To help you unlock the power of generations<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCONTACT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The feature story on Generation Z (aka Gen Z and iGen) was published in The Washington Post print edition and online on May 25, 2016. Researchers from The Center for Generational Kinetics, Denise Villa, Ph.D., and Elli Denison, Ph.D., lead a focus group in Austin, Texas with members of Generation Z. Researchers from The Center […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":72,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6525","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nArticle Who is Gen Z Generation Z - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"The feature story on Generation Z (aka Gen Z and iGen) was published in The Washington Post print edition and online on May 25, 2016.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genhq.com\/media\/article-who-is-gen-z-generation-z\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Article Who is Gen Z Generation Z - The Center For Generational Kinetics\" \/>\n<meta property=\"og:description\" content=\"The feature story on Generation Z (aka Gen Z and iGen) was published in The Washington Post print edition and online on May 25, 2016.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/genhq.com\/media\/article-who-is-gen-z-generation-z\/\" \/>\n<meta property=\"og:site_name\" content=\"The Center For Generational Kinetics\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-26T11:15:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/WaPost-article-image-1-e1506026970119.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/genhq.com\\\/media\\\/article-who-is-gen-z-generation-z\\\/\",\"url\":\"https:\\\/\\\/genhq.com\\\/media\\\/article-who-is-gen-z-generation-z\\\/\",\"name\":\"Article Who is Gen Z Generation Z - 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