{"id":6505,"date":"2022-07-23T09:35:31","date_gmt":"2022-07-23T09:35:31","guid":{"rendered":"https:\/\/genhq.com\/?page_id=6505"},"modified":"2022-08-26T11:14:38","modified_gmt":"2022-08-26T11:14:38","slug":"article-oh-to-be-young-millennial-and-so-wanted-by-marketers","status":"publish","type":"page","link":"https:\/\/genhq.com\/media\/article-oh-to-be-young-millennial-and-so-wanted-by-marketers\/","title":{"rendered":"Article Oh to be Young Millennial and so wanted by marketers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6505\" class=\"elementor elementor-6505\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4dde48 zig-zag-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4dde48\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1a81fd3d  post-sng\" data-id=\"1a81fd3d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a99957 elementor-widget elementor-widget-image\" data-id=\"6a99957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"731\" height=\"485\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/Article-NYT.png\" class=\"attachment-large size-large wp-image-6512\" alt=\"Jason-Dorsey&#039;s-NYT-Article\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/Article-NYT.png 731w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/Article-NYT-300x199.png 300w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fbf664 elementor-widget elementor-widget-image\" data-id=\"5fbf664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"675\" height=\"450\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/Article-NYT-2.jpg\" class=\"attachment-large size-large wp-image-6511\" alt=\"Jason Dorsey New York Times photo with laptop and white board\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/Article-NYT-2.jpg 675w, https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/Article-NYT-2-300x200.jpg 300w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ea565 elementor-widget elementor-widget-heading\" data-id=\"e8ea565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Jason Dorsey, President and Co-Founder of The Center for Generational Kinetics, is the leading Millennial and Gen Z expert and researcher<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-559efff zig-zag-content\" data-id=\"559efff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55d79586 elementor-widget elementor-widget-heading\" data-id=\"55d79586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New York Times Article - Oh, To Be Young, Millennial, and So Wanted by Marketers\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-730b5885 elementor-widget elementor-widget-text-editor\" data-id=\"730b5885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>THE NEW YORK TIMES FEATURE STORY ON MILLENNIALS<\/strong><\/h5><p>&#8220;Millennials, especially their dependence on technology, are probably just a leading indicator of where life is headed for\u00a0<em>everyone<\/em>. Being able to text message with a company we found is something every generation wanted to do even though we assumed it was just Millennials. Definitely, we want to be inclusive of Millennials, but we don\u2019t want to forget the people who brought us to the dance.\u201dThis quote from Jason Dorsey, The Center&#8217;s President and Co-Founder, and much more were part of\u00a0<em>The New York Time<\/em>&#8216;s piece on marketing to Millennials. <a href=\"https:\/\/www.nytimes.com\/2015\/06\/21\/business\/media\/marketers-fixation-on-the-millennial-generation.html?_r=0\" target=\"_blank\" rel=\"noopener\">Click here<\/a>\u00a0to read the entire article. Below is another excerpt:<\/p><h5><strong>MORE ON MILLENNIALS<\/strong><\/h5><p>This most coveted generation is huge \u2014 about 80 million strong in the United States, larger than any other demographic group. And it recently crossed a milestone: As of March, there are more Millennials in the American workforce than Generation Xers or Baby Boomers, according to the Pew Research Center. It is estimated that Millennials will spend $1.4 trillion annually by 2020, and they are expected to inherit about $30 billion in the coming years. As a result, businesses are terrified that if they don\u2019t snare them now, they\u2019ll miss the chance.<\/p><p>Jason Dorsey, who considers himself among the older Millennials, founded The Center for Generational Kinetics and is often invited to speak about his generation at conferences and events. The Center, which advises corporate clients in many industries, focuses its research efforts on \u201cgenerational context,\u201d he said, \u201cnot generational silos.\u201d<\/p><h5><strong>WINNING MILLENNIALS IS KEY<\/strong><\/h5><p>With 83.5 million members in the U.S. alone, Millennials are a powerful driver in every major industry and will continue to be for the foreseeable future. Capturing their attention and loyalty is critical to every business&#8217; success and growth. The Center is the leading expert on Millennials and the generations. We can help solve your frustrating Millennial challenges, from communication and leadership to sales and marketing.\u00a0<a href=\"\/contact\/\">Contact us<\/a>\u00a0for more info.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dffecec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dffecec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a7cc27\" data-id=\"7a7cc27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-84d9cfd elementor-section-content-middle mb-notification-bar elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84d9cfd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4bb4b3f mb-notification-caption\" data-id=\"4bb4b3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-537580d0 elementor-widget elementor-widget-heading\" data-id=\"537580d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Schedule an interview<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47256205 elementor-widget elementor-widget-text-editor\" data-id=\"47256205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To help you unlock the power of generations<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3192bda mb-btn-wrap\" data-id=\"3192bda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-789ab69e elementor-align-right dark-blue elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"789ab69e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:info@genhq.com?subject=Scheduling%20a%20media%20interview\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> SCHEDULE    <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Jason Dorsey, President and Co-Founder of The Center for Generational Kinetics, is the leading Millennial and Gen Z expert and researcher New York Times Article &#8211; Oh, To Be Young, Millennial, and So Wanted by Marketers THE NEW YORK TIMES FEATURE STORY ON MILLENNIALS &#8220;Millennials, especially their dependence on technology, are probably just a leading [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":72,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6505","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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