{"id":6366,"date":"2022-07-22T12:28:16","date_gmt":"2022-07-22T12:28:16","guid":{"rendered":"https:\/\/genhq.com\/?page_id=6366"},"modified":"2022-08-26T11:16:01","modified_gmt":"2022-08-26T11:16:01","slug":"millennials-gen-y-or-baby-boomers-who-should-marketers-target","status":"publish","type":"page","link":"https:\/\/genhq.com\/media\/millennials-gen-y-or-baby-boomers-who-should-marketers-target\/","title":{"rendered":"Millennials Gen Y or Baby Boomers Who Should Marketers Target"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\"video-milenial\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Video - Millennials or Baby Boomers: Who Should Marketers Target?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Watch the debate on this CNBC Power Lunch interview to find out if marketers should target Baby Boomers or Millennials.
Jason Dorsey, The Center’s President and Co-Founder, shares his expert insight from our extensive work with adapting marketing and sales strategies to fit a changing customer:

“Millennials are up for grabs. We have the least established loyalty. We\u2019re trendsetters. People look to us as the future. We\u2019re increasingly earning and spending more money.”<\/p>

WINNING MILLENNIALS IS KEY<\/strong><\/h4>

Millennials (aka Generation Y) are the fastest growing generation in the marketplace. Whether you sell or market cars, insurance, houses, groceries, or something else, Millennials are a hot topic because they are the consumer you have to reach if you want to grow for the next twenty years. The challenge is that Millennials and Gen Y buy differently than any previous generation. Knowing how to sell to Millennials without turning off other generations is critical to a stable business with year-over-year growth. The Center can teach you how to do exactly that. Contact us for more info.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Schedule an interview<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Or call us at 512-259-6877<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t SCHEDULE <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Video – Millennials or Baby Boomers: Who Should Marketers Target? Watch the debate on this CNBC Power Lunch interview to find out if marketers should target Baby Boomers or Millennials. Jason Dorsey, The Center’s President and Co-Founder, shares his expert insight from our extensive work with adapting marketing and sales strategies to fit a changing […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":72,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6366","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMillennials Gen Y or Baby Boomers Who Should Marketers Target - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"Watch the debate on this CNBC Power Lunch interview to find out if marketers should target Baby Boomers or Millennials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genhq.com\/media\/millennials-gen-y-or-baby-boomers-who-should-marketers-target\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millennials Gen Y or Baby Boomers Who Should Marketers Target - The Center For Generational Kinetics\" \/>\n<meta property=\"og:description\" content=\"Watch the debate on this CNBC Power Lunch interview to find out if marketers should target Baby Boomers or Millennials.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/genhq.com\/media\/millennials-gen-y-or-baby-boomers-who-should-marketers-target\/\" \/>\n<meta property=\"og:site_name\" content=\"The Center For Generational Kinetics\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-26T11:16:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/cgk-favicon.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/genhq.com\\\/media\\\/millennials-gen-y-or-baby-boomers-who-should-marketers-target\\\/\",\"url\":\"https:\\\/\\\/genhq.com\\\/media\\\/millennials-gen-y-or-baby-boomers-who-should-marketers-target\\\/\",\"name\":\"Millennials Gen Y or Baby Boomers Who Should Marketers Target - The Center For Generational Kinetics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#website\"},\"datePublished\":\"2022-07-22T12:28:16+00:00\",\"dateModified\":\"2022-08-26T11:16:01+00:00\",\"description\":\"Watch the debate on this CNBC Power Lunch interview to find out if marketers should target Baby Boomers or Millennials.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/media\\\/millennials-gen-y-or-baby-boomers-who-should-marketers-target\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/genhq.com\\\/media\\\/millennials-gen-y-or-baby-boomers-who-should-marketers-target\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/genhq.com\\\/media\\\/millennials-gen-y-or-baby-boomers-who-should-marketers-target\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/genhq.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In The Media\",\"item\":\"https:\\\/\\\/genhq.com\\\/media\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Millennials Gen Y or Baby Boomers Who Should Marketers Target\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#website\",\"url\":\"https:\\\/\\\/genhq.com\\\/\",\"name\":\"The Center For Generational Kinetics\",\"description\":\"LEADING THE WAY IN GENERATIONAL RESEARCH WITH OVER 100 STUDIES\",\"publisher\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/genhq.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\",\"name\":\"The Center for Generational Kinetics\",\"url\":\"https:\\\/\\\/genhq.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-favicon.png\",\"contentUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"The Center for Generational Kinetics\"},\"image\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Millennials Gen Y or Baby Boomers Who Should Marketers Target - The Center For Generational Kinetics","description":"Watch the debate on this CNBC Power Lunch interview to find out if marketers should target Baby Boomers or Millennials.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/genhq.com\/media\/millennials-gen-y-or-baby-boomers-who-should-marketers-target\/","og_locale":"en_US","og_type":"article","og_title":"Millennials Gen Y or Baby Boomers Who Should Marketers Target - The Center For Generational Kinetics","og_description":"Watch the debate on this CNBC Power Lunch interview to find out if marketers should target Baby Boomers or Millennials.","og_url":"https:\/\/genhq.com\/media\/millennials-gen-y-or-baby-boomers-who-should-marketers-target\/","og_site_name":"The Center For Generational Kinetics","article_modified_time":"2022-08-26T11:16:01+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/cgk-favicon.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/genhq.com\/media\/millennials-gen-y-or-baby-boomers-who-should-marketers-target\/","url":"https:\/\/genhq.com\/media\/millennials-gen-y-or-baby-boomers-who-should-marketers-target\/","name":"Millennials Gen Y or Baby Boomers Who Should Marketers Target - The Center For Generational Kinetics","isPartOf":{"@id":"https:\/\/genhq.com\/#website"},"datePublished":"2022-07-22T12:28:16+00:00","dateModified":"2022-08-26T11:16:01+00:00","description":"Watch the debate on this CNBC Power Lunch interview to find out if marketers should target Baby Boomers or Millennials.","breadcrumb":{"@id":"https:\/\/genhq.com\/media\/millennials-gen-y-or-baby-boomers-who-should-marketers-target\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/genhq.com\/media\/millennials-gen-y-or-baby-boomers-who-should-marketers-target\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/genhq.com\/media\/millennials-gen-y-or-baby-boomers-who-should-marketers-target\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/genhq.com\/"},{"@type":"ListItem","position":2,"name":"In The Media","item":"https:\/\/genhq.com\/media\/"},{"@type":"ListItem","position":3,"name":"Millennials Gen Y or Baby Boomers Who Should Marketers Target"}]},{"@type":"WebSite","@id":"https:\/\/genhq.com\/#website","url":"https:\/\/genhq.com\/","name":"The Center For Generational Kinetics","description":"LEADING THE WAY IN GENERATIONAL RESEARCH WITH OVER 100 STUDIES","publisher":{"@id":"https:\/\/genhq.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/genhq.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/genhq.com\/#organization","name":"The Center for Generational Kinetics","url":"https:\/\/genhq.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/genhq.com\/#\/schema\/logo\/image\/","url":"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/cropped-favicon.png","contentUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/cropped-favicon.png","width":512,"height":512,"caption":"The Center for Generational Kinetics"},"image":{"@id":"https:\/\/genhq.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/pages\/6366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/comments?post=6366"}],"version-history":[{"count":0,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/pages\/6366\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/pages\/72"}],"wp:attachment":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/media?parent=6366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}