{"id":6120,"date":"2022-05-03T20:01:34","date_gmt":"2022-05-03T20:01:34","guid":{"rendered":"https:\/\/genhq.com\/?p=6120"},"modified":"2022-09-15T20:51:45","modified_gmt":"2022-09-15T20:51:45","slug":"solving-generational-challenges","status":"publish","type":"post","link":"https:\/\/genhq.com\/solving-generational-challenges\/","title":{"rendered":"Video Proof That Our Speaking and Research Drives Results!"},"content":{"rendered":"

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Most of CGK President Jason Dorsey’s speaking clients and research clients are repeat clients or direct referrals. This has been our growth strategy at CGK since we were founded in 2011. No outbound sales. No fancy advertising. Just focusing on doing great work for clients and letting the results open doors for us to work with more leaders.<\/p>\n

We\u00a0love<\/i><\/b> working with repeat clients because we get to know their team, culture, challenges, opportunities, and strengths over a long period. Going into the details with clients and working with their teams consistently also builds momentum for action, buy-in, trust, innovation, and results across their organization. Repeat clients also lead to case studies which we LOVE because it shows how we worked together to solve their generational challenges. So\u2026.<\/p>\n

We are thrilled to share this video and quick case study overview from a great company, repeat client, and all-around innovator in their highly traditional industry, Supportworks. They have a unique approach to serving their construction industry customers by focusing on delivering education, resources, and tools that make their customers more successful, which in turn makes their customers more loyal, and as their businesses grow, so does Supportworks\u2019 business. This is unusual in their industry because their competitors focus on rigid contracts, whereas Supportworks doesn\u2019t focus on contracts but rather giving value first and often. You can tell why we are fired up about this great client and their commitment to serving others.<\/p>\n

After keynoting their big annual convention in 2021 (standing ovation!), they asked Jason to work with them on a first-of-its-kind national study focusing on recruiting and retention specific to their industry: foundation repair. The study couldn\u2019t be more urgent and high stakes as their industry faces a massive<\/i> labor shortage and a disconnect between job seekers and potential employers. In addition, foundation repair companies are turning down work because they don\u2019t have enough employees.<\/p>\n

The custom study led to numerous shocking and actionable discoveries, <\/b>which were transformed by Supportworks into ready-to-use tools, videos, plans, and processes for their customers. Their approach: they took the best insights from my keynote last year, the best discoveries from their custom national study specific to their industry, and then combined all of that with their in-house expertise into a complete, ready-to-use solution that their customers can implement immediately for free. Talk about giving value that delivers ROI!<\/p>\n

When Jason keynoted their convention this year, Supportworks\u2019 President, Amanda Harrington, revealed the research-based solutions to their customers, and the response was incredible. In fact, within days of the event, Supportworks had already received emails raving about the impact of the strategies and tools on attracting job applicants!<\/p>\n