{"id":6028,"date":"2021-10-15T23:53:33","date_gmt":"2021-10-15T23:53:33","guid":{"rendered":"https:\/\/genhq.com\/?p=6028"},"modified":"2022-09-19T19:45:36","modified_gmt":"2022-09-19T19:45:36","slug":"workforce-development-summit","status":"publish","type":"post","link":"https:\/\/genhq.com\/workforce-development-summit\/","title":{"rendered":"CGK President Jason Dorsey Keynoting Vermeer\u2019s Workforce Development Summit"},"content":{"rendered":"

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CGK President Jason Dorsey recently visited Pella, Iowa to keynote Vermeer Corporation’s North American Workforce Development Summit. Jason shared his experience with the CGK team and we would love to share it with you.<\/p>\n

If you\u2019ve been on a walk, drive, or to pretty much any store lately, you\u2019ve probably seen all the HELP WANTED signs. They seem to be in almost every storefront\u2014and even advertised on customer receipts. The workforce shortage facing organizations in industries across the U.S. is urgent, costly, frustrating\u2014and in many situations\u2014appears to have no end in sight.\u00a0<\/span><\/p>\n

At the same time, talented employees of every generation are looking for jobs, careers, and new opportunities\u2014but often don\u2019t know where to start, who to contact, or how to stand out as an ideal fit for their desired employer. For all these reasons and more, I LOVE teaching employers exactly what works now to recruit, hire, train, and retain talented employees of <\/span>every<\/span><\/i> generation in this challenging employment environment.<\/span><\/p>\n

My keynotes and half-day programs on what works now to recruit, retain, and unlock the potential of each generation of employees have taken me around the world\u2014both virtually and in-person\u2014but I had never before been to Pella, Iowa. Why Pella, Iowa? This is the location of the global headquarters for Vermeer Corporation and the host site for their North American Workforce Development Summit. I was so excited to keynote this great event because they had leaders from across North America, it was in a location I\u2019d never been to before, and the Vermeer brand is one I\u2019ve known about since I was a kid in small-town Texas.\u00a0<\/span><\/p>\n

Visiting Pella was a wow experience as it is a picturesque town with a unique history and very friendly people. A highlight for me (besides the great food and history) was driving up to Vermeer Corporation\u2019s massive national headquarters. It\u2019s an incredible operation at the cutting-edge of manufacturing, technology, and innovation.<\/span><\/p>\n

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Growing up in a farming and ranching area of Texas, I know the Vermeer brand well. They are known for quality, integrity, and as a great employer. The company is over 70 years old and third-generation family-owned! Incredible and inspiring. It was exciting for me to be on-site at their headquarters and to speak to three generations of leaders in one room! The attendees ranged from senior leaders and managers to owners of their dealerships across North America.\u00a0<\/span><\/p>\n

I was thrilled to share exactly what our research shows works best now to:<\/span><\/p>\n