{"id":5954,"date":"2021-06-14T20:44:05","date_gmt":"2021-06-14T20:44:05","guid":{"rendered":"https:\/\/genhq.com\/?p=5954"},"modified":"2022-09-19T21:43:38","modified_gmt":"2022-09-19T21:43:38","slug":"workers-driving-a-digital-first-revolution","status":"publish","type":"post","link":"https:\/\/genhq.com\/workers-driving-a-digital-first-revolution\/","title":{"rendered":"CGK\u2019s Research is in the MARTECH SERIES: Workers Driving A Digital-First Revolution"},"content":{"rendered":"<p><a href=\"https:\/\/genhq.com\/wp-content\/uploads\/2021\/06\/MARTECH-SERIES-Blog-Image-copy.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-5955 size-full\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2021\/06\/MARTECH-SERIES-Blog-Image-copy.jpg\" alt=\"Woman's mind in digital form\" width=\"1024\" height=\"345\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2021\/06\/MARTECH-SERIES-Blog-Image-copy.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2021\/06\/MARTECH-SERIES-Blog-Image-copy-300x101.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2021\/06\/MARTECH-SERIES-Blog-Image-copy-768x259.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<ul>\n<li><b>When it comes to technology, many workers are declaring that \u201cgood enough\u201d is not enough any longer.<\/b><\/li>\n<li><b>It is no longer just the younger generations leading the technology charge.<\/b><\/li>\n<li><b>Leaders can better adapt work to harness the power behind the digital-first revolution.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s hard to believe that we are just over a year since the \u201cWork-From-Home Experiment\u201d began and digital transformation for many businesses kicked into accelerated gear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even harder to believe is that it was February of last year when <\/span><a href=\"\/\"><span style=\"font-weight: 400;\">The Center for Generational Kinetics<\/span><\/a><span style=\"font-weight: 400;\"> was invited to collaborate with Adobe Workfront on their popular \u201cState of Work\u201d research study. This annual study by Adobe Workfront dives into new insights to better understand how Millennials and Gen Xers approach collaborative work in the current environment. The study was released just before the massive shift from in-person to remote work began\u2014changing almost everything overnight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adobe Workfront decided to lead the study again later in 2020 to bring to light the changes that had taken place in the remote work experience. There is no way we could have anticipated the scale of how digital work revolutionized business in less than a year!<\/span><\/p>\n<blockquote><p><strong><i>\u201cWith just eight months between the two studies featured in this report, a change of even three-to-five percentage points is statistically significant and worth noting. The fact that in some of the uncovered answers we saw changes of five points, ten points, or even more, is remarkable.\u201d \u2013CGK President Jason Dorsey<\/i><\/strong><\/p><\/blockquote>\n<h2><b>Good Enough Technology Tools are No Longer Enough For Today\u2019s Workers\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Digital tools and technology are no longer optional, they are necessary for businesses to operate and employees of every generation to deliver results. Even workers who may have been resistant to technological change or adoption in the past have come a long way toward seeing the benefits and getting on board with digital transformation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The State of Work study by Adobe Workfront uncovered that the number of workers who now feel that technology is pertinent in managing their role increased by 24 percentage points, while workers who attribute technology to their ability to do their very best work increased by 18 percentage points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, the study found that so-so, or poor digital strategy, can no longer be ignored as a threat to business and worker performance. The number of workers\u2014in less than a year\u2014who have left their jobs due to outdated technology has risen dramatically from 21% to 32%. While 49% (up from 33%) of workers say they are likely to leave their job if they feel frustrated with the technology their company is using!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than ever, technology is becoming a major determining factor for employees to stay with a company or pursue a new job somewhere else.<\/span><\/p>\n<h2><b>Concerns About Workplace Technology Are Cross-Generational<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">No longer is it the younger generation in the workforce that is often leading the technology revolution. In fact, the study found that Gen Xers who were less likely to leave their job due to lack of new, current technology has shifted significantly. Whereas now 48% (up 24 percentage points!) of Gen Xers would leave their job because technology offered by their employer is not keeping up. That is a huge shift in a short period of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line: Millennials and Gen Xers alike are no longer willing to compromise when it comes to technology in the workplace. This could have a significant impact on companies long-term, from recruiting and retention to training, collaboration, and talent development.<\/span><\/p>\n<h2><b>Priorities Are Shifting For Today\u2019s Workers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Today\u2019s employees want to communicate and collaborate quickly, creatively, and effectively. They are relying on technology more than ever before since the shift in remote working took place due to the pandemic. The State of Work study found that more than 56% of workers see technology as an important way to foster collaboration in these new times, and 68% said they rely on technology to help bolster creativity and innovation. Those are big numbers when you consider the size of these generations and that in sum they represent a majority of most workforces.<\/span><\/p>\n<h2><b>Leaders Can Better Manage Work to Harness the Digital-First Revolution<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The changes of the past year and remote working have led many workers to more of an \u201calways-on\u201d perception, which can affect both engagement and motivation. In order to keep up with this new expectation, businesses have to focus on how to up their technology game. Today\u2019s workers are used to instant gratification from technology in their personal lives (Amazon Prime, Alexa, Siri, and many more), and individuals are increasingly expecting the same from their professional lives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building digital resilience for the post-pandemic world will be key for businesses to not only survive but thrive by giving their employees the tools they need to adapt, collaborate, and succeed. The study found there are higher expectations of technology across the board, and it is more critical than ever to make sure employers are paving the way for their workers to handle whatever comes their way by providing them with the necessary technological tools to do their best work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with Adobe Workfront on such a timely and important study was incredibly exciting\u2014and so were the many discoveries we uncovered! It\u2019s rare to see such a big shift in participant responses in only twelve months, but through serendipity, fielding the first study right before the pandemic began, we are able to get a candid look at the technology change experienced by workers during such a pivotal time in the world. One thing is for certain, the digital-first revolution is here to stay, and it is time for employers to fully embrace it if they want to unlock the potential of their employees. If you haven\u2019t yet read the Adobe Workfront 2021 State of Work, you can access it <\/span><a href=\"https:\/\/www.workfront.com\/en-gb\/campaigns\/state-of-work\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to technology, many workers are declaring that \u201cgood enough\u201d is not enough any longer. It is no longer just the younger generations leading the technology charge. Leaders can better adapt work to harness the power behind the digital-first revolution. It\u2019s hard to believe that we are just over a year since the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,25,31],"tags":[],"class_list":["post-5954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generations","category-research","category-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generations Blog | &quot;Good Enough&quot; isn&#039;t Good Enough in Tech<\/title>\n<meta name=\"description\" content=\"CGK had the privilege to partner with Adobe Workfront to share findings on the digital transformation workers have revolutionized this year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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