{"id":5951,"date":"2021-06-09T02:42:06","date_gmt":"2021-06-09T02:42:06","guid":{"rendered":"https:\/\/genhq.com\/?p=5951"},"modified":"2022-09-19T22:06:11","modified_gmt":"2022-09-19T22:06:11","slug":"cgk-president-jason-dorseys-first-time-featured-in-gq-hes-talking-tiktok-and-gen-z-fashion-seriously","status":"publish","type":"post","link":"https:\/\/genhq.com\/cgk-president-jason-dorseys-first-time-featured-in-gq-hes-talking-tiktok-and-gen-z-fashion-seriously\/","title":{"rendered":"CGK President Jason Dorsey’s First Time Featured in GQ! He’s Talking TikTok and Gen Z Fashion. Seriously."},"content":{"rendered":"

\"Gen<\/a><\/p>\n

Acclaimed Generational Speaker CGK President Jason Dorsey was recently featured\u2014and quoted\u2014in GQ talking TikTok and Gen Z Fashion.<\/p>\n

It may be hard to believe (especially for those who know I wear CGK\u2019s company shirt most days), but I have been quoted in GQ Magazine<\/a>! Yes. That GQ Magazine. It\u2019s exciting for me because I love style and trends, so being able to share my insights about the intersection of Gen Z, TikTok, and fashion was a lot of fun! Let\u2019s dive into the article\u2019s key points\u2026<\/strong><\/em><\/p><\/blockquote>\n

TikTok Style Tribes<\/b><\/h2>\n

Have you heard of TikTok “style tribes?” If not, you\u2019re probably not in Gen Z. This new phenomenon of style-focused connection and community on TikTok is a direct result of the viral engagement created by the social media platform converging with Gen Z\u2019s passion for fashion, culture, and emergence as trendsetters. In fact, 60% of TikTok\u2019s users are in Gen Z.<\/p>\n

As Gen Z rapidly emerges as powerful consumer trend drivers, they are often interacting and engaging on TikTok multiple times per day. The combination of Gen Z\u2019s heavy TikTok usage along with their focus on fashion and style has created TikTok Style Tribes which has given both the app and the generation unexpected and viral influence over style trends.<\/p>\n

While social-media-powered apparel, makeup, and style trends are not new, this past year put social media, trends, and Gen Z on center-stage as TikTok usage skyrocketed while the world went into lockdown. With virtual schooling, limited or no in-person social events, and very few everyday outings to put style on display, \u201cstyle tribes\u201d took to TikTok and have become one of the app\u2019s big attractions.<\/p>\n

Many of these \u201cstyle tribes\u201d are grouped by hashtags using \u201ccore\u201d as the prefix to denote an aesthetic community\u2014and the communities are endless! From the more eccentric #Clowncore and #GoblinCore to the more natural #Cottagecore, you can find just about any style on TikTok.<\/p>\n

The \u201ccore\u201d aesthetics are just the beginning. Many style tribes found on TikTok are also amalgamations of \u201cthings of yore,\u201d such as past musical subcultures, nostalgia for specific time periods, and subcultural styles that were once often unique to specific countries.<\/p>\n

And while it may feel hard to wrap your brain around the endless style tribes, one thing we are seeing in these communities is their inclusivity, which is incredibly encouraging, especially with younger demographics. Many of these communities include how-tos and tutorials to explain the style and how to align yourself with the aesthetic.<\/p>\n

What Makes TikTok So Special When it Comes to Style Tribes?<\/b><\/h2>\n

CeCe Vu, who leads TikTok\u2019s fashion and beauty partnerships, says in the GQ article<\/a>, \u201cWhat makes TikTok so special is the ability for people to discover, interact with, and even join niche communities they didn\u2019t even know about before they joined the app,\u201d says.<\/p>\n

These style tribes and communities, with their massive reach and inclusive nature, aren\u2019t just changing the way people dress, they are also inspiring cultural shifts in perception and accessibility of alternative style.<\/p>\n

So Why Do Style Tribes Thrive on TikTok?<\/b><\/h2>\n

Algorithm, algorithm, algorithm. The app is constantly linking users with like-minded creators. Because of this, TikTok has become an incredibly \u201csafe\u201d digital space for sartorial experimentation. With the intentional connection of like-minded individuals, TikTok creates a safe space where users can bypass those who might not understand and may incite negativity or ridicule.<\/p>\n

\u201cWhen you scroll through a TikTok feed, you can very quickly see if someone is wearing the same thing, so [TikTokers] have to be very thoughtful about their wardrobe. The convenience and expedience of online shopping also make it incredibly easy for people to get their hands on counter-cultural garments. \u201c[People in their] teens and early 20s have unprecedented access to selections that previous generations didn’t. The ease and almost expectation of returns have also had a massive cultural impact,\u201d Dorsey said.<\/em><\/p><\/blockquote>\n

One of the biggest takeaways from TikTok and “Style Tribes” is that it all speaks to something much deeper than the latest trends in fashion: it is the desire to belong, and TikTok makes that happen.<\/p>\n

\u201cIf you are the only person in your town that dresses a certain way, thinks a certain way, or likes a certain thing anywhere in the world today, you\u2019re no longer stuck with that. You now have the opportunity to instantly connect with like-minded people and to be reinforced, recognized, and celebrated for your difference.\u201d<\/em><\/p><\/blockquote>\n

The key question is if this trend will continue. In the near term, we believe TikTok will continue to be a tremendous platform of influence for Gen Z, trends, connection, community, and so much more. In fact, we believe that Gen Z\u2019s ability to influence trends via TikTok is still in the early innings as many in the generation are only now starting to exert their consumer influence.<\/p>\n

Looking ahead, we believe that Gen Z, like other emerging generations before, will continue to drive style trends, selection, and insights that inform the behaviors of older generations. The style tribes on TikTok are just one great example of Gen Z leveraging newer technology to create outcomes that influence them and other generations, too! You can learn more about Gen Z and how they are driving all kinds of consumer trends in my new book, Zconomy<\/a>. Learn more about it here. If you\u2019d like the latest insights into Gen Z, please check out our newest report, The State of Gen Z<\/a>\u00ae<\/sup>, which we release every year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Acclaimed Generational Speaker CGK President Jason Dorsey was recently featured\u2014and quoted\u2014in GQ talking TikTok and Gen Z Fashion. It may be hard to believe (especially for those who know I wear CGK\u2019s company shirt most days), but I have been quoted in GQ Magazine! Yes. That GQ Magazine. It\u2019s exciting for me because I love […]<\/p>\n","protected":false},"author":7,"featured_media":5952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,12,25,31],"tags":[],"class_list":["post-5951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gen-z","category-generations","category-research","category-trends"],"acf":[],"yoast_head":"\nGenerations Blog | TikTok, Gen Z, and "Style Tribes"<\/title>\n<meta name=\"description\" content=\"CGK President Jason Dorsey had his first feature in GQ talking about how Gen Z is driving consumer trends on fashion using TikTok!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genhq.com\/cgk-president-jason-dorseys-first-time-featured-in-gq-hes-talking-tiktok-and-gen-z-fashion-seriously\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generations Blog | TikTok, Gen Z, and "Style Tribes"\" \/>\n<meta property=\"og:description\" content=\"CGK President Jason Dorsey had his first feature in GQ talking about how Gen Z is driving consumer trends on fashion using TikTok!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/genhq.com\/cgk-president-jason-dorseys-first-time-featured-in-gq-hes-talking-tiktok-and-gen-z-fashion-seriously\/\" \/>\n<meta property=\"og:site_name\" content=\"The Center For Generational Kinetics\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-09T02:42:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-19T22:06:11+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/genhq.com\/wp-content\/uploads\/2021\/06\/GQ-Blog-IMage-copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"345\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Team CGK\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team CGK\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/genhq.com\\\/cgk-president-jason-dorseys-first-time-featured-in-gq-hes-talking-tiktok-and-gen-z-fashion-seriously\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/cgk-president-jason-dorseys-first-time-featured-in-gq-hes-talking-tiktok-and-gen-z-fashion-seriously\\\/\"},\"author\":{\"name\":\"Team CGK\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/person\\\/e4249435a9371efe9f97374b6f915e6e\"},\"headline\":\"CGK President Jason Dorsey’s First Time Featured in GQ! 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