{"id":5938,"date":"2021-05-17T16:27:02","date_gmt":"2021-05-17T16:27:02","guid":{"rendered":"https:\/\/genhq.com\/?p=5938"},"modified":"2022-09-19T22:20:38","modified_gmt":"2022-09-19T22:20:38","slug":"gen-zs-impact-on-the-economy","status":"publish","type":"post","link":"https:\/\/genhq.com\/gen-zs-impact-on-the-economy\/","title":{"rendered":"Jason Dorsey On FOX Business: Gen Z\u2019s Impact on the Economy and TikTok Finance Trends"},"content":{"rendered":"<p><a href=\"https:\/\/genhq.com\/wp-content\/uploads\/2021\/05\/FOX-Business-Blog-Image.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-5939 size-full\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2021\/05\/FOX-Business-Blog-Image.jpg\" alt=\"Jason Dorsey and Maria in television interview for FOX Business\" width=\"1024\" height=\"345\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2021\/05\/FOX-Business-Blog-Image.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2021\/05\/FOX-Business-Blog-Image-300x101.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2021\/05\/FOX-Business-Blog-Image-768x259.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Gen Z can often find great basic financial advice on TikTok, but they should also proceed with caution (watch the interview to see why).<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>TikTok offers Gen Z relatability, a feeling of being at the same level with those sharing the information, and not feeling embarrassed for not knowing more about their finances.\u00a0<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Personal finance is often not taught in today\u2019s school system, so Gen Z is going where they naturally hang out and look for the information they need: TikTok.<\/strong><\/li>\n<\/ul>\n<p>CGK President was back on FOX Business for the fourth time! In the <a href=\"https:\/\/vimeo.com\/545255552\" target=\"_blank\" rel=\"noopener\">interview<\/a>, he shared our latest thinking on Gen Z and the influence TikTok is having on their financial literacy.<\/p>\n<p><span style=\"font-weight: 400;\">Did you know: A recent study found that 41% of Gen Zers have turned to TikTok for financial advice and investment tips. But is this a good idea? And what does it mean for the future of finance and financial education?<\/span><\/p>\n<h2><strong>Gen Z Needs to Proceed With Caution<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There is often great basic financial information and investing content being shared on TikTok, but it is important for Gen Z not to take everything they hear about money and investing on TikTok as complete truth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem we are seeing is that some in Gen Z are taking what they learn\u00a0 on TikTok and believing that because they heard it from an influencer it\u2019s correct. We advise Gen Z to see TikTok as one source of financial information and encourage them to do follow-up research with other sources before making any investments. One important insight for Gen Z to know is that while there are people on TikTok sharing great financial advice purely as a way to help others, some of\u00a0 the people on the platform dishing financial advice are being paid to share specific opinions or they themselves\u00a0 are earning money by pushing a certain investment \u2014and that is where TikTok can quickly become a slippery slope.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line on financial advice and TikToK: it can be a great place for Gen Z to start learning about personal finance and investing, but it is important not to stop there. Gen Z needs to be diligent in continuing their personal financial education and doing their research before following every piece of advice given by someone on their favorite platform set to catchy music and visuals.<\/span><\/p>\n<h2><strong>TikTok Offers Relatability<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">From Gen Z\u2019s perspective, we are hearing they like and view many TikTok(ers) as everyday people. This makes them feel like they can relate to them because they are from the same point of view, background, and priorities. They, too, are learning their way through building their financial literacy. Getting advice from people on the same level often helps alleviate the risk of feeling embarrassed for not knowing more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know from our research that Gen Z is extremely interested in learning more about personal finance and that TikTok is often their preferred platform for engagement, entertainment, and increasingly learning.. The biggest risk here is that teenagers who are interested in investing end up listening to someone on TikTok and take actions, such as investing, not fully realizing the risk involved and that the influencer may be trying to profit off their advice without disclosing it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As big believers in financial education and literacy for teens and young adults, we don\u2019t want to see them buying into, or investing in, scams and then losing their money and becoming discouraged from personal finance. If this happens, it will hurt the generation. This is why it is important that more personal finance media, experts, researchers, educators, and even traditional financial firms find their way onto TikTok and start sharing insights. Going even further, more parents should talk with their kids about money, saving, investing, and financial education\u2014including building credit.\u00a0<\/span><\/p>\n<h2><strong>Personal Finance is Often Not Taught in Today\u2019s School System<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">One of the challenges when it comes to Gen Z and financial education is that personal finance is often not taught in secondary schools or even some colleges. You can end up with young adults graduating with business degrees who have never taken a course to teach them about saving and investing, managing their debt\u2014or even how to determine whether it is best to rent vs. buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where parents\u2014as well as grandparents and mentors\u2014can step in and have these conversations with teens and early twentysomethings. Unfortunately, though, many parents don\u2019t feel comfortable having these conversations as they may not feel confident in their own knowledge or they don\u2019t believe families should talk about money. The net result: many Gen Zers are turning to TikTok, where they feel comfortable and can look for answers as well as new questions and conversations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, as Jason shared in the interview, we believe TikTok can be a great place for Gen Z to start their financial education, but please don\u2019t make it the beginning and ending resource! There are a ton of free financial education resources that Gen Z should explore. We always encourage Gen Z and their families to find the financial education resources that work for them and have that conversation. As our State of Gen Z<sup>\u00ae<\/sup> research showed, Gen Z is very interested in managing their money, building emergency savings accounts, and investing. Now is the perfect time to have these conversations with Gen Z because they have the most time ahead of them to benefit from the advice\u2014and compound interest!\u00a0<\/span><\/p>\n<p>And now to the second part of the <a href=\"https:\/\/vimeo.com\/545255552\" target=\"_blank\" rel=\"noopener\">TV interview<\/a>&#8230;<\/p>\n<h2><span style=\"font-weight: 400;\"><strong>The Second Part of the TV Interview Was About Millennials Moving Back Home and Not Leaving<\/strong>\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The trend of Millennials moving back home or returning to live close to their parents is one we\u2019ve been watching closely for years, but it has accelerated dramatically during the pandemic. In fact, more than half of 18- to 29-year-olds in the United States are living with their parents\u2014that is a huge number! It is even more than lived with their parents during the Great Depression!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What our research has revealed is that younger millennials\u2014who are slightly older than Gen Z\u2014are increasingly risk-averse. They\u2019ve seen so many challenges from skyrocketing student loan debt to rapidly rising costs of living, and then they crashed into COVID-19 at a key period in their career journey&#8230; so they returned home or to their hometown. And what did they find? In many cases, they found a feeling of safety, security, parents who can cook, and much of what they thought they wanted when they left home actually available to them at home or nearby.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line: we are finding that many young adults are deciding that coming back home or to where they grew up is a good decision. And while they may not plan to live with their parents forever, they are looking to at least stay close to them. This is a big shift in mobility, and we think it is going to help a lot of smaller cities and suburban communities. The storyline that you have to move to a big city to start your adult life or career is no longer necessarily true, especially with remote and hybrid work becoming the norm. This new reality will create a lot of opportunities for Millennials to build their life and future closer to home while not putting their career on hold.<\/span><\/p>\n<p>Please check out the <a href=\"https:\/\/vimeo.com\/545255552\" target=\"_blank\" rel=\"noopener\">full interview<\/a> to see the great back-and-forth between Jason and Maria about both Gen Z and Millennials!<\/p>\n<p><span style=\"font-weight: 400;\">We look forward to sharing more findings with you on what the future holds for emerging generations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to learn more about Gen Z and what we\u2019re discovering about this exciting generation in our research, check out CGK\u2019s annual State of Gen Z<sup>\u00ae<\/sup> study series. The detailed findings reports are free and <\/span><a href=\"\/the-generations-hub\/state-of-gen-z\/\"><span style=\"font-weight: 400;\">available for download<\/span><\/a><span style=\"font-weight: 400;\"> directly from CGK\u2019s website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you really want to dig deeper into the mindset of this influential generation of trendsetters, employees, and customers, check out Jason&#8217;s new book, <\/span><i><span style=\"font-weight: 400;\">Zconomy: How Gen Z Will Change the Future of Business<\/span><\/i><span style=\"font-weight: 400;\">. The book was a Top 10 Business Book on Forbes! You can read more about it at <\/span><a href=\"https:\/\/jasondorsey.com\/zconomy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Zconomy.com<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stay tuned for more!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gen Z can often find great basic financial advice on TikTok, but they should also proceed with caution (watch the interview to see why). TikTok offers Gen Z relatability, a feeling of being at the same level with those sharing the information, and not feeling embarrassed for not knowing more about their finances.\u00a0 Personal finance [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,23,25],"tags":[],"class_list":["post-5938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gen-z","category-media","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generations Blog | Gen Z and TikTok Finance<\/title>\n<meta name=\"description\" content=\"Gen Z is turning to TikTok for financial advice. Why is that, and is it a good idea? 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