{"id":5920,"date":"2021-04-29T09:30:40","date_gmt":"2021-04-29T09:30:40","guid":{"rendered":"https:\/\/genhq.com\/?p=5920"},"modified":"2022-09-20T14:14:58","modified_gmt":"2022-09-20T14:14:58","slug":"the-best-cities-for-gen-z-renters","status":"publish","type":"post","link":"https:\/\/genhq.com\/the-best-cities-for-gen-z-renters\/","title":{"rendered":"Yahoo! Finance Interview With Jason Dorsey: Revealing The Best Cities For Gen Z Renters"},"content":{"rendered":"<p><a href=\"https:\/\/genhq.com\/wp-content\/uploads\/2021\/04\/Yahoo-Blog-Image.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-5921 size-full\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2021\/04\/Yahoo-Blog-Image.jpg\" alt=\"Young Woman Drinking Coffee Outside\" width=\"1024\" height=\"345\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2021\/04\/Yahoo-Blog-Image.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2021\/04\/Yahoo-Blog-Image-300x101.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2021\/04\/Yahoo-Blog-Image-768x259.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<ul>\n<li><strong>Practicality with money is a key emerging trait of Gen Zers\u2014the generation born after 1997.<\/strong><\/li>\n<li><strong>Throughout the pandemic, Gen Zers were the most likely to lose their job or face a reduction in hours or pay.<\/strong><\/li>\n<li><strong>Remote work unlocks tremendous new opportunities for Gen Zers and where they choose to work and live.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In some key parts of the US, the real estate and rental markets are hot!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why CGK President Jason Dorsey was excited to share his thinking\u2014and latest research\u2014about the most important Gen Z rental trends that leaders\u2014as well as employers and parents\u2014need to know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This moment in time is important for understanding Gen Z as both renters and trendsetters because they comprise the entire cohort of emerging adult renters (ages 18 to 25) and are driving not only rental trends but mobility trends, community amenities, and so much more in the rental market! As a generations researcher and speaker, Jason Dorsey finds it is very important to pay attention to rental and mobility trends because those trends affect so many things: available employees, retail sales, transportation, community development, property and income taxes, and much more. These emerging trends are a must-know for employers, parents, marketers, and even Gen Z themselves to understand.<\/span><\/p>\n<h2><strong>Every generation has key traits \u2013 practicality with money is one of Gen Z\u2019s.<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In his interview with <\/span><a href=\"https:\/\/www.yahoo.com\/now\/best-cities-for-gen-z-renters-172506701.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Yahoo! Finance<\/span><\/a><span style=\"font-weight: 400;\">, he shared that as Gen Z emerges into adulthood, they are exhibiting strong practicality with their money. They have an unexpectedly higher predisposition for savings, and they are trying to avoid credit card and student loan debt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, job opportunities, particularly those with remote-work options for Gen Z, have enabled younger workers to live in smaller cities or more cost-effective geographies and still work for remote employers willing to pay more than their local community via remote work. In fact, they could be working at a high-paying job for a company based in an expensive, high-paying city but be living in a much more affordable town on the other side of the country.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides the arbitrage of getting paid a higher salary and living in a lower cost locale due to remote work, some young renters have added roommates to cover the bills or moved to smaller, less expensive apartments to get through the financial turmoil from the pandemic. In addition, being able to work from home opens up opportunities to live in locations that may also better reflect Gen Z\u2019s priorities, from environmental activism or being closer to their family.\u00a0<\/span><\/p>\n<h2><strong>Remote work unlocks new opportunities for Gen Zers and where they choose to live.<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The pandemic opened up the remote-work reality for many businesses around the world\u2014as well as for emerging Gen Z employees. While remote work started for many employees and employers as a pandemic-driven necessity, remote and hybrid workspaces are now trending as we look to the future of work and the workplace.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">The work style and workplace approach leaders and businesses adopt, in response to changing mobility and remote-work patterns, will likely affect what rental communities offer to appeal to Gen Z\u2014from apartments designed with work-from-home offices to flexible work and collaboration spaces in common areas or the ability to \u201chot desk\u201d at a shared space at or near a rental community.<\/span><\/p>\n<h2><strong>Throughout the pandemic, Gen Zers were the most likely to lose their job or face a decrease in hours or pay.<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Job losses, pay decreases, and stagnation in career growth have impacted Gen Z\u2019s ability to potentially buy homes and what they can afford to pay in rent. Even as Gen Z emerges from the pandemic as sought-after employees, particularly in certain areas of expertise such as technology, it will still take time for the generation to fully recover financially. This period of job and economic flux has caused many in Gen Z to look at other places where they would like to live that are more affordable\u2014which is why many of the top trending cities for Gen Z renters are small, affordable cities across the Midwest and the South. These locations typically offer a lower price point per square foot, access to outdoor recreation, and more community engagement\u2014all desirable attributes for the emerging generation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking ahead, we expect that many in Gen Z who moved to these more affordable and lifestyle-friendly geographies will put down roots and potentially even become homebuyers\u2014especially if companies continue to allow remote work as a valued option and career reality.<\/span><\/p>\n<h2><strong>How Will Your Community Grow?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As CGK\u2019s research continues, what we are finding very interesting is the impact of hybrid and remote-work on the housing location and style options desired by Gen Z\u2014and all generations. These trends are important for leaders to know because they affect entire real estate communities, the future location of companies and new communities, and how businesses recruit and hire going forward\u2014such as companies able to recruit nationally for hard-to-fill in-person jobs that can now be performed remotely.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to learn more about Gen Z and what we\u2019re discovering about this exciting generation of employees and customers, check out CGK\u2019s annual State of Gen Z<sup>\u00ae<\/sup> study series. It\u2019s free and available for download directly from our <\/span><a href=\"\/\"><span style=\"font-weight: 400;\">website<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contact our friendly team <\/span><a href=\"https:\/\/genhq.com\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> for information on our speaking, custom research, and generational strategies to help your team and organization unlock the potential of every generation. You can also check out Jason Dorsey\u2019s new book, Zconomy, which provides a deep dive into Generation Z and everything you need to know as an employer, marketer, or parent. Zconomy was a #1 New Release on Amazon! You can learn more about Zconomy by visiting Zconomy.com<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Practicality with money is a key emerging trait of Gen Zers\u2014the generation born after 1997. Throughout the pandemic, Gen Zers were the most likely to lose their job or face a reduction in hours or pay. Remote work unlocks tremendous new opportunities for Gen Zers and where they choose to work and live. In some [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,23,20],"tags":[],"class_list":["post-5920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gen-z","category-media","category-workplace-and-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generations Blog | Remote Work Influencing Where Gen Z Lives<\/title>\n<meta name=\"description\" content=\"CGK President Jason Dorsey was on Yahoo! 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