{"id":5554,"date":"2020-04-29T22:22:30","date_gmt":"2020-04-29T22:22:30","guid":{"rendered":"https:\/\/genhq.com\/?p=5554"},"modified":"2022-07-22T10:40:55","modified_gmt":"2022-07-22T10:40:55","slug":"covid-19-is-going-to-be-the-9-11-for-gen-z","status":"publish","type":"post","link":"https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/","title":{"rendered":"COVID-19: \u201cThe 9\/11 of Generation Z\u201d"},"content":{"rendered":"<p><a href=\"https:\/\/genhq.com\/wp-content\/uploads\/2020\/04\/blog_Axios_GenerationV.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5555\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2020\/04\/blog_Axios_GenerationV.jpg\" alt=\"Generation V axios woman sitting with a mask on to protect from covid19\" width=\"1024\" height=\"345\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2020\/04\/blog_Axios_GenerationV.jpg 1024w, https:\/\/genhq.com\/wp-content\/uploads\/2020\/04\/blog_Axios_GenerationV-300x101.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2020\/04\/blog_Axios_GenerationV-768x259.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<ul>\n<li><strong>COVID-19 will be the Generation Defining Moment of Gen Z<\/strong><\/li>\n<li><strong>The pandemic is likely to shape Gen Z\u2019s perceptions of school, work, and government<\/strong><\/li>\n<li><strong>CGK\u2019s research team is studying the impact of the global crisis on each generation<\/strong><\/li>\n<\/ul>\n<p>Every generation has a formative moment that defines how they see and interact with the world. For the Silent Generation, it was World War II; for many Baby Boomers, it was the day President Kennedy was killed; and for Millennials, September 11th and the Great Recession of 2008 were both impactful in different ways.<\/p>\n<p><strong>There Is Much To Learn About COVID-19\u2019s Impact on Gen Z and Each Generation<\/strong><\/p>\n<p>Jason Dorsey, co-founder and President of The Center for Generational Kinetics, <a href=\"https:\/\/www.axios.com\/generation-z-coronavirus-9a1e4f14-9fde-4627-9465-cca29d4b7848.html\" target=\"_blank\" rel=\"noopener\">told Axios in a recent article<\/a> that, \u201cCOVID-19 is going to be the 9\/11 of the Gen Z generation.&#8221; Yet the extent of the current crisis is still unknown, especially as it is still unfolding in real-time.<\/p>\n<p>As Axios rightly pointed out, people may lose family or friends to the disease, many have changed how they interact with others socially, whether it be by connecting with friends and family by video or wearing a mask out in public. How all of these rapid changes to daily life affect people\u2019s mental health is not yet fully realized (though safe to say it will have negative effects).<\/p>\n<p><strong>Economic Disruptions Influence How Generations Think About Money Over A Lifetime<\/strong><\/p>\n<p>CGK\u2019s research has shown that Gen Z is more likely to start saving for retirement earlier in life due to seeing the effects of the Great Recession. We expect Gen Z will see more economic impacts from the shutdown\u2019s effect on businesses now. On the whole, Gen Z workers are disproportionately in entry-level jobs, the service industry, and other sectors that have been gravely impacted by the pandemic.<\/p>\n<p><strong>The Public Sphere Is Changing Rapidly<\/strong><\/p>\n<p>As the virus spread around the world, governments scrambled to mitigate the worst possible outcomes. Entire sectors of the economy were shut down to reduce close contact. Both federal and state governments rushed a series of legislative packages totaling trillions of dollars (in the U.S. alone)\u00a0 to help soften the impact.<\/p>\n<p>With 30 million Americans out of work and rising, the nation\u2019s leaders have set up loan programs for small businesses, increased budgets for unemployment insurance, and much more. What this means to a generation coming of age is profound. <a href=\"https:\/\/www.axios.com\/generation-z-coronavirus-9a1e4f14-9fde-4627-9465-cca29d4b7848.html\" target=\"_blank\" rel=\"noopener\">As Jason told Axios<\/a>, &#8220;Gen Z is now going to be able to say, &#8216;I remember where I was&#8217; when they started sending out checks to everybody or when health care suddenly became free in order to get tested.&#8221; Many things that seemed impossible in February suddenly became reality in March.<\/p>\n<p><strong>How Are Your Gen Z Responding to the Global Crisis?<\/strong><\/p>\n<p>With all the change, challenge, and uncertainty going on now, leaders must have the most up to date information to ensure that their business can engage Gen Z and emerge from this storm stronger. Here at CGK, we are closely researching how Gen Z and all generations are thinking about work, spending, brands, the economy, family, and much more throughout the pandemic. We are providing these insights as executive briefings, <a href=\"\/virtual-events\/\">webinars, and virtual keynote presentations<\/a> to help leaders at all levels be accurately informed with missing data and solutions to drive results at this incredibly important time.<\/p>\n<p>Contact our friendly team <a href=\"\/contact\/\">here<\/a> to learn how our research and generational discoveries can help your team and organization through this time of uncertainty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COVID-19 will be the Generation Defining Moment of Gen Z The pandemic is likely to shape Gen Z\u2019s perceptions of school, work, and government CGK\u2019s research team is studying the impact of the global crisis on each generation Every generation has a formative moment that defines how they see and interact with the world. For [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,12,23],"tags":[],"class_list":["post-5554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gen-z","category-generations","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COVID-19: \u201cThe 9\/11 of Generation Z\u201d - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"CGK President Jason Dorsey told Axios Media that COVID-19 is going to be the 9\/11 for Gen Z. The extent of the current crisis is still unknown.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COVID-19: \u201cThe 9\/11 of Generation Z\u201d - The Center For Generational Kinetics\" \/>\n<meta property=\"og:description\" content=\"CGK President Jason Dorsey told Axios Media that COVID-19 is going to be the 9\/11 for Gen Z. The extent of the current crisis is still unknown.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/\" \/>\n<meta property=\"og:site_name\" content=\"The Center For Generational Kinetics\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-29T22:22:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-22T10:40:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/genhq.com\/wp-content\/uploads\/2020\/04\/blog_Axios_GenerationV.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"345\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Team CGK\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team CGK\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/genhq.com\\\/covid-19-is-going-to-be-the-9-11-for-gen-z\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/covid-19-is-going-to-be-the-9-11-for-gen-z\\\/\"},\"author\":{\"name\":\"Team CGK\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/person\\\/e4249435a9371efe9f97374b6f915e6e\"},\"headline\":\"COVID-19: \u201cThe 9\\\/11 of Generation Z\u201d\",\"datePublished\":\"2020-04-29T22:22:30+00:00\",\"dateModified\":\"2022-07-22T10:40:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/covid-19-is-going-to-be-the-9-11-for-gen-z\\\/\"},\"wordCount\":589,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/covid-19-is-going-to-be-the-9-11-for-gen-z\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/blog_Axios_GenerationV.jpg\",\"articleSection\":[\"Gen Z\",\"Generations\",\"Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/genhq.com\\\/covid-19-is-going-to-be-the-9-11-for-gen-z\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/genhq.com\\\/covid-19-is-going-to-be-the-9-11-for-gen-z\\\/\",\"url\":\"https:\\\/\\\/genhq.com\\\/covid-19-is-going-to-be-the-9-11-for-gen-z\\\/\",\"name\":\"COVID-19: \u201cThe 9\\\/11 of Generation Z\u201d - The Center For Generational Kinetics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/covid-19-is-going-to-be-the-9-11-for-gen-z\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/covid-19-is-going-to-be-the-9-11-for-gen-z\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/blog_Axios_GenerationV.jpg\",\"datePublished\":\"2020-04-29T22:22:30+00:00\",\"dateModified\":\"2022-07-22T10:40:55+00:00\",\"description\":\"CGK President Jason Dorsey told Axios Media that COVID-19 is going to be the 9\\\/11 for Gen Z. The extent of the current crisis is still unknown.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/covid-19-is-going-to-be-the-9-11-for-gen-z\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/genhq.com\\\/covid-19-is-going-to-be-the-9-11-for-gen-z\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/genhq.com\\\/covid-19-is-going-to-be-the-9-11-for-gen-z\\\/#primaryimage\",\"url\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/blog_Axios_GenerationV.jpg\",\"contentUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/blog_Axios_GenerationV.jpg\",\"width\":1024,\"height\":345,\"caption\":\"Generation V axios woman sitting with a mask on to protect from covid19\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/genhq.com\\\/covid-19-is-going-to-be-the-9-11-for-gen-z\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/genhq.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"COVID-19: \u201cThe 9\\\/11 of Generation Z\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#website\",\"url\":\"https:\\\/\\\/genhq.com\\\/\",\"name\":\"The Center For Generational Kinetics\",\"description\":\"LEADING THE WAY IN GENERATIONAL RESEARCH WITH OVER 100 STUDIES\",\"publisher\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/genhq.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\",\"name\":\"The Center for Generational Kinetics\",\"url\":\"https:\\\/\\\/genhq.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-favicon.png\",\"contentUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"The Center for Generational Kinetics\"},\"image\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/person\\\/e4249435a9371efe9f97374b6f915e6e\",\"name\":\"Team CGK\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g\",\"caption\":\"Team CGK\"},\"url\":\"https:\\\/\\\/genhq.com\\\/author\\\/denisegenhq-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"COVID-19: \u201cThe 9\/11 of Generation Z\u201d - The Center For Generational Kinetics","description":"CGK President Jason Dorsey told Axios Media that COVID-19 is going to be the 9\/11 for Gen Z. The extent of the current crisis is still unknown.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/","og_locale":"en_US","og_type":"article","og_title":"COVID-19: \u201cThe 9\/11 of Generation Z\u201d - The Center For Generational Kinetics","og_description":"CGK President Jason Dorsey told Axios Media that COVID-19 is going to be the 9\/11 for Gen Z. The extent of the current crisis is still unknown.","og_url":"https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/","og_site_name":"The Center For Generational Kinetics","article_published_time":"2020-04-29T22:22:30+00:00","article_modified_time":"2022-07-22T10:40:55+00:00","og_image":[{"width":1024,"height":345,"url":"https:\/\/genhq.com\/wp-content\/uploads\/2020\/04\/blog_Axios_GenerationV.jpg","type":"image\/jpeg"}],"author":"Team CGK","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Team CGK","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/#article","isPartOf":{"@id":"https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/"},"author":{"name":"Team CGK","@id":"https:\/\/genhq.com\/#\/schema\/person\/e4249435a9371efe9f97374b6f915e6e"},"headline":"COVID-19: \u201cThe 9\/11 of Generation Z\u201d","datePublished":"2020-04-29T22:22:30+00:00","dateModified":"2022-07-22T10:40:55+00:00","mainEntityOfPage":{"@id":"https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/"},"wordCount":589,"commentCount":0,"publisher":{"@id":"https:\/\/genhq.com\/#organization"},"image":{"@id":"https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/#primaryimage"},"thumbnailUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2020\/04\/blog_Axios_GenerationV.jpg","articleSection":["Gen Z","Generations","Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/","url":"https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/","name":"COVID-19: \u201cThe 9\/11 of Generation Z\u201d - The Center For Generational Kinetics","isPartOf":{"@id":"https:\/\/genhq.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/#primaryimage"},"image":{"@id":"https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/#primaryimage"},"thumbnailUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2020\/04\/blog_Axios_GenerationV.jpg","datePublished":"2020-04-29T22:22:30+00:00","dateModified":"2022-07-22T10:40:55+00:00","description":"CGK President Jason Dorsey told Axios Media that COVID-19 is going to be the 9\/11 for Gen Z. The extent of the current crisis is still unknown.","breadcrumb":{"@id":"https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/#primaryimage","url":"https:\/\/genhq.com\/wp-content\/uploads\/2020\/04\/blog_Axios_GenerationV.jpg","contentUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2020\/04\/blog_Axios_GenerationV.jpg","width":1024,"height":345,"caption":"Generation V axios woman sitting with a mask on to protect from covid19"},{"@type":"BreadcrumbList","@id":"https:\/\/genhq.com\/covid-19-is-going-to-be-the-9-11-for-gen-z\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/genhq.com\/"},{"@type":"ListItem","position":2,"name":"COVID-19: \u201cThe 9\/11 of Generation Z\u201d"}]},{"@type":"WebSite","@id":"https:\/\/genhq.com\/#website","url":"https:\/\/genhq.com\/","name":"The Center For Generational Kinetics","description":"LEADING THE WAY IN GENERATIONAL RESEARCH WITH OVER 100 STUDIES","publisher":{"@id":"https:\/\/genhq.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/genhq.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/genhq.com\/#organization","name":"The Center for Generational Kinetics","url":"https:\/\/genhq.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/genhq.com\/#\/schema\/logo\/image\/","url":"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/cropped-favicon.png","contentUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/cropped-favicon.png","width":512,"height":512,"caption":"The Center for Generational Kinetics"},"image":{"@id":"https:\/\/genhq.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/genhq.com\/#\/schema\/person\/e4249435a9371efe9f97374b6f915e6e","name":"Team CGK","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g","caption":"Team CGK"},"url":"https:\/\/genhq.com\/author\/denisegenhq-com\/"}]}},"_links":{"self":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/posts\/5554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/comments?post=5554"}],"version-history":[{"count":0,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/posts\/5554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/media\/5555"}],"wp:attachment":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/media?parent=5554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/categories?post=5554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/tags?post=5554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}