{"id":5374,"date":"2020-01-16T17:10:04","date_gmt":"2020-01-16T17:10:04","guid":{"rendered":"https:\/\/genhq.com\/?p=5374"},"modified":"2022-07-22T10:50:07","modified_gmt":"2022-07-22T10:50:07","slug":"zconomy-featured-as-one-of-13-exciting-new-business-books-for-2020","status":"publish","type":"post","link":"https:\/\/genhq.com\/zconomy-featured-as-one-of-13-exciting-new-business-books-for-2020\/","title":{"rendered":"Zconomy Featured as One of 13 Exciting New Business Books for 2020"},"content":{"rendered":"\r\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"335\" class=\"wp-image-5375\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2020\/01\/zcon-blog.png\" alt=\"Zconomy \" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2020\/01\/zcon-blog.png 1000w, https:\/\/genhq.com\/wp-content\/uploads\/2020\/01\/zcon-blog-300x101.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2020\/01\/zcon-blog-768x257.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong><em>Zconomy<\/em> is on the list of recommended business books coming out this year!<\/strong><\/li>\r\n<li><strong>The new book about Gen Z features extensive research, stories, and how-to from CGK\u2019s years of generational research, speaking, and consulting.<\/strong><\/li>\r\n<li><strong><em>Zconomy<\/em> provides leaders with a toolkit for understanding, marketing to, and employing Gen Z.<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Practical eCommerce recently released its <a href=\"https:\/\/www.practicalecommerce.com\/13-new-business-books-for-2020\" target=\"_blank\" rel=\"noopener\">list<\/a> of 13 exciting business books coming out this year. We are proud that <em>Zconomy<\/em> is featured on this list along with other great titles by notable authors and thinkers. The list was geared toward entrepreneurs, managers, and creative professionals\u2014all groups whose industries, markets, and jobs are going to be impacted dramatically by the change Gen Z brings.<\/p>\r\n\r\n\r\n\r\n<p><em>Zconomy<\/em> distills years of comprehensive generational research, including insights from CGK\u2019s more than 60 research studies and 700+ clients, into one groundbreaking book. It offers leaders a practical toolbox filled with unexpected insights and strategies for solving generational challenges with Gen Z employees and consumers. The book is truly a step-by-step guide to understanding Gen Z and unlocking their tremendous potential.<\/p>\r\n\r\n\r\n\r\n<p>The need for <em>Zconomy\u2019s<\/em> publication could not be more urgent. Gen Z are rapidly entering into the workplace and marketplace, shifting norms, challenging tried-and-true strategies, and setting powerful trends. <em>Zconomy<\/em> provides a practical, insights-driven guide to understanding Gen Z and leveraging that knowledge to grow your brand, organization, and career. Authors Jason Dorsey and Dr. Denise Villa lead The Center for Generational Kinetics, an international market research firm dedicated to studying generations so leaders can drive measurable results.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.amazon.com\/Zconomy-Change-Future-Business_and-About\/dp\/0062970291\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Zconomy<\/em> recently became available for pre-order on Amazon!<\/a> If you believe Gen Z could impact your business, organization, and future, order your copy of <em>Zconomy<\/em> now and unlock their potential.<\/p>\r\n\r\n\r\n\r\n<p>CGK wishes to extend a big thank you to Practical eCommerce for including <em>Zconomy<\/em> on their list of recommended business books for 2020!<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Zconomy is on the list of recommended business books coming out this year! The new book about Gen Z features extensive research, stories, and how-to from CGK\u2019s years of generational research, speaking, and consulting. Zconomy provides leaders with a toolkit for understanding, marketing to, and employing Gen Z. Practical eCommerce recently released its list of [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,32],"tags":[],"class_list":["post-5374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gen-z","category-zconomy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zconomy Featured as One of 13 Exciting New Business Books for 2020 - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"Zconomy is on the list of recommended business books coming out this year! 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