{"id":5356,"date":"2019-12-17T14:49:42","date_gmt":"2019-12-17T14:49:42","guid":{"rendered":"https:\/\/genhq.com\/?p=5356"},"modified":"2022-08-27T10:59:19","modified_gmt":"2022-08-27T10:59:19","slug":"marketing-to-millennials-and-gen-y-build-trust-with-authenticity","status":"publish","type":"post","link":"https:\/\/genhq.com\/marketing-to-millennials-and-gen-y-build-trust-with-authenticity\/","title":{"rendered":"Marketing to Millennials and Gen Y: Build trust with authenticity"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5357\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2019\/12\/marketing-to-millennials.jpeg\" alt=\"Marketing to Millennials\" width=\"1000\" height=\"334\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2019\/12\/marketing-to-millennials.jpeg 1000w, https:\/\/genhq.com\/wp-content\/uploads\/2019\/12\/marketing-to-millennials-300x100.jpeg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2019\/12\/marketing-to-millennials-768x257.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>A recent Association of National Advertisers (ANA) article quotes CGK President Jason Dorsey and other experts. They discussed Millennial consumers and their emergence into later adulthood.<\/p>\n<p>One key takeaway: Many Millennials have greater distrust towards brands than previous generations. Per CGK\u2019s <a href=\"\/millennials-gen-y-generation-y-info-2\/\">research<\/a>, they also focus less on advertising when choosing a brand. Instead, Millennials tend to rely on reviews from friends and family. To win over Millennials, brand leaders should prioritize authenticity, transparency, and integrity.<\/p>\n<h2>Meeting the high Millennial standard for authenticity<\/h2>\n<p>Many Millennials respond to a sense of genuine community and connection. They view brands that rely mainly on traditional advertising as inauthentic and outmoded. Millennials don\u2019t respond well to things like touched-up images or unrealistic depictions of life.<\/p>\n<p>\u201cMillennials will definitely form a relationship with certain brands,\u201d says CGK President Jason Dorsey. \u201cBut most brands will need to build a bond with this generation using new approaches. If you commit to transparency and sharing their values, Millennials will notice you. This positions Millennials to want to learn more about your brand\u2014which is absolutely key.\u201d<\/p>\n<p>Brands should use innovative ways to demonstrate they understand, respect, and share Millennial values. Environmental awareness, social consciousness, and community involvement go a long way with this generation. Using these values in messaging will give brands an edge in winning Millennial consumers.<\/p>\n<h2>Strategizing around the Millennial generation\u2019s economic split<\/h2>\n<p>One of CGK\u2019s biggest discoveries is that Millennials are split economically. One group, the \u201cMega-llennials,\u201d has achieved greater success by traditional metrics. They have jobs, families, and long-term goals. The other group, the \u201cMe-llennials,\u201d have struggled to gain traction with traditional success markers. Many are still working to pay off substantial student loan debt.<\/p>\n<p>\u201cThis generational split is a big deal,\u201d says Jason. \u201cWe now see two very different types of Millennials emerging. Millennials with student loan dept spend, on average, 20% of take-home pay on loan payments. Also, remember\u2014the average age of a Millennial is now 32. They aren\u2019t in their twenties anymore.\u201d<\/p>\n<p>Brand leaders can develop specific marketing strategies to engage each Millennial consumer segment individually. \u201cMega-llennials\u201d aren\u2019t likely to respond to messaging for \u201cMe-llennials,\u201d and vice versa. Some marketers treat them as different generations entirely!<\/p>\n<h2>Building a strategy for marketing to Millennials at your organization<\/h2>\n<p>Would you like specific strategies and proven solutions for marketing to Millennials? Building authenticity, navigating the Millennial generational divide?\u00a0<a href=\"\/contact\/\">Contact us here<\/a>.\u00a0We\u2019ll set up a phone call to see how we can be a resource to you. We offer customized Millennial keynote presentations, generational research, and more. We are passionate about unlocking the potential of every generation!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent Association of National Advertisers (ANA) article quotes CGK President Jason Dorsey and other experts. They discussed Millennial consumers and their emergence into later adulthood. One key takeaway: Many Millennials have greater distrust towards brands than previous generations. Per CGK\u2019s research, they also focus less on advertising when choosing a brand. Instead, Millennials tend [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,13,21],"tags":[],"class_list":["post-5356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-millennials","category-millennials-aka-gen-y","category-selling-and-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing to Millennials and Gen Y: Build trust with authenticity - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"A recent Association of National Advertisers (ANA) article quotes CGK President Jason Dorsey and other experts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genhq.com\/marketing-to-millennials-and-gen-y-build-trust-with-authenticity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing to Millennials and Gen Y: Build trust with authenticity - 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