{"id":5220,"date":"2019-07-24T19:05:13","date_gmt":"2019-07-24T19:05:13","guid":{"rendered":"https:\/\/genhq.com\/?p=5220"},"modified":"2022-07-22T11:11:18","modified_gmt":"2022-07-22T11:11:18","slug":"want-gen-z-talent-compete-through-culture","status":"publish","type":"post","link":"https:\/\/genhq.com\/want-gen-z-talent-compete-through-culture\/","title":{"rendered":"Want Gen Z talent? Compete through culture."},"content":{"rendered":"

\"Young<\/p>\n

The professional world has reached a new milestone. 2019 marks the first-ever graduating class of Gen Z\u2014and this new generation of degreed professionals is marching headfirst into a workers\u2019 job market with a considerable set of expectations. What does that mean for employers? It means to sign them, you\u2019ve got to satisfy them.<\/p>\n

\u201cWith the job market sitting pretty these days, Gen Z graduates are in the enviable position of having a breadth of job opportunities to choose from,\u201d says Jason Dorsey, renowned generation expert and co-founder of The Center for Generational Kinetics (CGK). \u201cThat shifts the competition to the employers\u2019 shoulders, which means meeting these new grads\u2019 expectations is paramount.\u201d<\/p>\n

What is it this graduating Class of 2019 wants from an employer and a career? The LaSalle Network<\/a><\/span>, a staffing agency based in Chicago, recently released its \u201cWhat the Class of 2019 Wants<\/a><\/span>\u201d report, outlining the attributes that mean the most to this group of Gen Z grads.<\/p>\n

\u201cMost of the LaSalle report\u2019s findings align with CGK\u2019s own research into what makes Gen Z tick,\u201d says Dorsey, who travels worldwide speaking to organizations and employers about generational nuances. \u201cThis is a generation with a plan and a purpose, and that\u2019s exactly what they want from their employers and their careers.\u201d<\/p>\n

Dorsey says the Class of 2019\u2019s expectations fall into three general areas, all of which reside under the broader umbrella of \u201cculture.\u201d We\u2019ll outline them for you:<\/p>\n

A culture of growth<\/strong><\/h4>\n

We\u2019re not talking organizational growth in the form of employers pillaging an industry in the name of expansion. We\u2019re talking personal, professional <\/em>growth\u2014and, according to the LaSalle report, it\u2019s the #1 thing this class of Gen Z is looking for when considering a job. It even tops work-life balance and compensation, which come in at #2 and #3 respectively. The desire and expectation for growth is so prevalent, in fact, that more than 75% of this class expects a promotion within their first year or two of employment.<\/p>\n

\u201cGen Z wants to know that their employer values their work and has a path in place to allow for professional growth,\u201d explains Dorsey. \u201cTo compete, it\u2019s important for employers to not just talk the talk about growth opportunities. They need to show candidates that the company has a growth culture and that measures are in place to help them grow.\u201d<\/p>\n

How can employers do that? Dorsey has a few suggestions:<\/p>\n