{"id":5099,"date":"2019-01-24T17:23:48","date_gmt":"2019-01-24T17:23:48","guid":{"rendered":"https:\/\/genhq.com\/?p=5099"},"modified":"2022-07-25T13:46:51","modified_gmt":"2022-07-25T13:46:51","slug":"why-gen-x-is-not-a-forgotten-financial-generation","status":"publish","type":"post","link":"https:\/\/genhq.com\/why-gen-x-is-not-a-forgotten-financial-generation\/","title":{"rendered":"Here\u2019s Why Gen X is Not a Forgotten Financial Generation"},"content":{"rendered":"<p>Falling in the middle of the Boomer vs. Millennial debates is Gen X, the <span style=\"text-decoration: underline;\"><a href=\"\/the-generations-hub\/generational-faqs\/\" target=\"_blank\" rel=\"noopener\">generation born between 1965 and 1976<\/a>.<\/span> Deeply cynical and intent on keeping out of the fray, however, Gen X is not asking for the spotlight, especially when it comes to finances.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-5100\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2019\/01\/GenXFinance.gif\" alt=\"\" width=\"870\" height=\"500\" \/><\/p>\n<p>Recently, a <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.huffingtonpost.com\/entry\/generation-x-forgotten-again_us_5c4539d5e4b027c3bbc2fc87\" target=\"_blank\" rel=\"noopener\">screengrab from a CBS news story on Millennials<\/a><\/span> and finances was trending on Twitter for leaving out Gen X entirely in their generational breakdown. In fact, financial professionals have been overlooking Gen X for years, perhaps due to their seemingly stable and uncomplicated financial realities.<\/p>\n<h4>What are Gen X Financial Priorities?<\/h4>\n<p>Pew Research found that most Gen Xers\u2019 financial priorities were relatively simple: owning a home and contributing to a 401k. For industry professionals, these are not appealing clients to take on, because they \u201clack liquidity for outside investment accounts,\u201d <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.forbes.com\/sites\/megangorman\/2019\/01\/23\/why-gen-x-is-not-a-forgotten-financial-generation\/#16b1d2394473\" target=\"_blank\" rel=\"noopener\">according to a recent Forbes.com article<\/a>.<strong>\u00a0<\/strong><\/span><\/p>\n<p>Pew Research\u00a0also found that while Gen Xers were hit the hardest by the economic crisis, they <a href=\"\/gen-x-might-be-first-generation-to-recover-from-great-recession\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">rebounded better than any other generation<\/span><\/a> in the decade following due to the equity they built in their homes.<\/p>\n<p>Ultimately despite the industry overlooking them, Gen Xers are not a lost generation financially. Rather, they are a key connector in helping the generations around them, especially when it comes to <span style=\"text-decoration: underline;\"><a href=\"\/gen-x-may-unprepared-take-caregiver-role-aging-parents\/\" target=\"_blank\" rel=\"noopener\">taking care of their aging Boomer parents<\/a><\/span> and their Millennial and Gen Z children.<\/p>\n<h4>How Many Gen X Are There?<\/h4>\n<p>Pew Research\u00a0projects that by 2028, Gen X will overtake the Boomers from a population standpoint with 64.4 million Gen Xers versus 63.7 projected Boomers. But even as Gen X moves to the forefront, don\u2019t expect them to become the next Boomers or Millennials in terms of demanding the spotlight from the <span style=\"text-decoration: underline;\"><a href=\"\/why-financial-firms-are-pivoting-towards-instagram\/\" target=\"_blank\" rel=\"noopener\">financial industry<\/a>.<\/span><\/p>\n<p>They are a unique generation with their own needs, and in order for financial professionals to truly serve Gen X, they need to first understand them. The firms that will serve them will need to be the right balance of objective advice with financial self-sufficiency.<\/p>\n<h4>Want to Solve Your Generational Challenges?<\/h4>\n<p>We lead national and international <span style=\"text-decoration: underline;\"><a href=\"https:\/\/genhq.com\/how-is-generations-research-different-from-market-research\/\">generational<\/a><a href=\"\/how-is-generations-research-different-from-market-research\/\">\u00a0studies<\/a><\/span>\u00a0for our clients every day. We also keynote events around the world, helping businesses better understand their customers and workforce.<\/p>\n<p>Let us know how we can help you.\u00a0<a href=\"\/contact\/\">Send us an email\u00a0<\/a>or give us a call and we\u2019ll be happy to provide a little information for you to review.<\/p>\n<p>Keep the conversation going. Follow The Center on Instagram\u00a0<u><a href=\"https:\/\/www.instagram.com\/thegenhq\/\" target=\"_blank\" rel=\"noopener\">@TheGenHQ<\/a><\/u>\u00a0or on Twitter\u00a0<u><a href=\"https:\/\/twitter.com\/GenHQ\" target=\"_blank\" rel=\"noopener\">@GenHQ<\/a><\/u>.\u00a0We are passionate about sharing our latest generational discoveries!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Falling in the middle of the Boomer vs. Millennial debates is Gen X, the generation born between 1965 and 1976. Deeply cynical and intent on keeping out of the fray, however, Gen X is not asking for the spotlight, especially when it comes to finances. Recently, a screengrab from a CBS news story on Millennials [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,12],"tags":[],"class_list":["post-5099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generation-x","category-generations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Here\u2019s Why Gen X is Not a Forgotten Financial Generation - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"With Gen X homeownership on the rise, financial professionals need to turn their attention to this often overlooked generation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genhq.com\/why-gen-x-is-not-a-forgotten-financial-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here\u2019s Why Gen X is Not a Forgotten Financial Generation - 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