{"id":5049,"date":"2018-12-12T19:03:08","date_gmt":"2018-12-12T19:03:08","guid":{"rendered":"https:\/\/genhq.com\/?p=5049"},"modified":"2022-07-26T10:48:41","modified_gmt":"2022-07-26T10:48:41","slug":"rockstars-gurus-and-ninjas-companies-rebrand-their-jobs-to-attract-millennials","status":"publish","type":"post","link":"https:\/\/genhq.com\/rockstars-gurus-and-ninjas-companies-rebrand-their-jobs-to-attract-millennials\/","title":{"rendered":"Rockstars, Gurus, and Ninjas: Companies Rebrand Their Jobs to Attract Millennials"},"content":{"rendered":"

Today\u2019s job landscape looks a lot different now than it did twenty years ago. The rise of entirely new industries and technology has introduced new jobs to the workforce, offering Millennials the opportunity to apply their new and specialized skills. With hip tech companies offering seemingly more exciting jobs, some traditional companies<\/span><\/a> might find a shortage of applicants for their Human Resources or financial job openings.<\/p>\n

\"\"<\/p>\n

What\u2019s the solution?<\/h4>\n

Human Resources and financial jobs, for example, are still crucial to a company\u2019s success, no matter the industry<\/a><\/span> or age of a company. The answer could be rebranding these positions.<\/p>\n

Instead of calling a job \u201cHuman Resources Manager,\u201d JUUL Labs in San Francisco calls it a \u201cPeople Operations Generalist.\u201d Instead of hiring a \u201cLegal Consultant,\u201d Palantir in Palo Alto, California is hiring a \u201cLegal Ninja.\u201d And instead of hiring an accountant, Automattic in San Francisco is hiring a \u201cTax Wrangler.\u201d<\/p>\n

\u201cCompanies like to play \u2018dress up,\u2019\u201d Ladders CEO Marc Cenedella told Business Insider<\/a>.<\/span> \u201cBy adopting the lingo, and mimicking the behavior of companies they want to be like, they hope to have some of the magic rub off on them.\u201d<\/p>\n

How does this look in practice?<\/h4>\n

Take the tech company SCVNGR, for example. Whereas once someone might apply to become the Chief Operating Officer, a job title with little question as to what it means, they are now applying for a job called \u201cChief Rockstar.\u201d<\/p>\n

Changing a job title will not likely change anything about the job description, but perhaps rebranding it will attract a different kind of talent. Of course getting applicants and hiring someone for the position is just the first step. It will still be up to companies to figure out how to best nurture the talent<\/a><\/span> these Millennial employees bring to the table, and retain them long term.<\/p>\n

Beyond a flashy title, companies will need to offer competitive salaries, comprehensive benefits packages, and paid time off to retain their \u201crockstars,\u201d \u201cgurus,\u201d and \u201cninjas\u201d and keep them working at their highest level.<\/p>\n

Want to Solve Your Millennial Challenges?<\/h4>\n

We lead national and international Gen Z, Millennial, and\u00a0generational<\/span>\u00a0studies<\/span><\/span>\u00a0<\/a>for our clients every day. We also keynote events around the world, helping businesses better understand their customers and workforce.<\/p>\n

Let us know how we can help you.\u00a0Send us an email<\/span>\u00a0<\/span><\/a>or give us a call and we\u2019ll be happy to provide a little information for you to review.<\/p>\n

Keep the conversation going. Follow The Center on Instagram\u00a0@TheGenHQ<\/a><\/u><\/strong>\u00a0or on Twitter\u00a0@GenHQ<\/a><\/u>.<\/strong>\u00a0We are passionate about sharing our latest generational discoveries!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Today\u2019s job landscape looks a lot different now than it did twenty years ago. The rise of entirely new industries and technology has introduced new jobs to the workforce, offering Millennials the opportunity to apply their new and specialized skills. With hip tech companies offering seemingly more exciting jobs, some traditional companies might find a […]<\/p>\n","protected":false},"author":7,"featured_media":5050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,20],"tags":[],"class_list":["post-5049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-millennials-aka-gen-y","category-workplace-and-leadership"],"acf":[],"yoast_head":"\nRockstars, Gurus, and Ninjas: Companies Rebrand Their Jobs to Attract Millennials - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"Today\u2019s job landscape looks a lot different than it used to. 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