{"id":4989,"date":"2018-11-20T21:56:40","date_gmt":"2018-11-20T21:56:40","guid":{"rendered":"https:\/\/genhq.com\/?p=4989"},"modified":"2022-08-13T06:35:27","modified_gmt":"2022-08-13T06:35:27","slug":"gen-z-creates-digital-celebrities","status":"publish","type":"post","link":"https:\/\/genhq.com\/gen-z-creates-digital-celebrities\/","title":{"rendered":"Gen Z Creates Digital Celebrities"},"content":{"rendered":"<p>According to our national study, \u201cThe State of Gen Z<sup>\u00ae<\/sup> 2018,\u201d 46% of Gen Z follow more than 10 online influencers (10% even follow 50 or more!).<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4990\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2018\/11\/digitalcelebritiy.gif\" alt=\"\" width=\"870\" height=\"500\" \/><\/p>\n<p><a href=\"https:\/\/jasondorsey.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Jason Dorsey, Gen Z expert,<\/span><\/a> shared, \u201cThe \u2018stars\u2019 of Gen Z are not those seen on TV or at a big-time concert hall, they\u2019re the people who Gen Z follow every day on their smartphone or tablet. And whether the influencer\u2019s following is a niche ten thousand or a massive ten million, these online personalities make an immediate impact on Gen Z\u2019s brand loyalty and purchasing decisions, <span style=\"text-decoration: underline;\"><a href=\"\/gen-z-tech-dependence-surpasses-millennials\/\" rel=\"noopener\">even more than with Millennials.<\/a><\/span><\/p>\n<p>Our research found that 73% of Gen Z follow at least one brand on social media and 52% are following three brands or more. By aligning with the right social media influencers, brands gain immediate and powerful access to reach Gen Z through these platforms. Companies need to embrace this approach, and leverage it as part of their marketing efforts, because Gen Z will ditch the companies that don\u2019t keep up.\u201d<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4991\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2018\/11\/6-copy-300x300.png\" alt=\"\" width=\"450\" height=\"450\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2018\/11\/6-copy-300x300.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2018\/11\/6-copy-150x150.png 150w, https:\/\/genhq.com\/wp-content\/uploads\/2018\/11\/6-copy-768x768.png 768w, https:\/\/genhq.com\/wp-content\/uploads\/2018\/11\/6-copy.png 800w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>Visit\u00a0GenHQ.com\/Generation-Z-Research-2018\u00a0to learn more about the study\u2019s findings and download the complete Gen Z whitepaper. Researchers Jason Dorsey and Denise Villa, Ph.D. are available for comment.<\/p>\n<p><strong>The Center for Generational Kinetics\u00a0<\/strong>is the #1 Gen Z and Millennial research, speaking, and consulting firm.\u00a0<span style=\"text-decoration: underline;\"><a style=\"font-style: inherit; font-weight: inherit;\" href=\"\/how-is-generations-research-different-from-market-research\/\">Our team of Ph.D. researchers<\/a><\/span>\u00a0work with more than 160 clients annually to solve generational challenges, from marketing to Gen Z and selling to Millennials or employing multiple generations. The Center helps clients through original research, consulting, and keynote presentations.<\/p>\n<p>The Center\u2019s clients range from automakers and financial services to retailers, CPG, private equity, and global technology companies. The work of The Center\u2019s co-founders to explore and bridge generations has been featured in hundreds of media outlets, from\u00a0<em>60 Minutes<\/em>\u00a0and the\u00a0<em>BBC<\/em>\u00a0to\u00a0<em>The Washington Post and The New York Times<\/em>.\u00a0<strong>Learn more about us and access the new Gen Z research findings at\u00a0<\/strong><span style=\"text-decoration: underline;\"><strong><a style=\"font-style: inherit; font-weight: inherit;\" href=\"\/the-generations-hub\/state-of-gen-z\/\">https:\/\/genhq.com\/annual-gen-z-research-study\/<\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to our national study, \u201cThe State of Gen Z\u00ae 2018,\u201d 46% of Gen Z follow more than 10 online influencers (10% even follow 50 or more!). Jason Dorsey, Gen Z expert, shared, \u201cThe \u2018stars\u2019 of Gen Z are not those seen on TV or at a big-time concert hall, they\u2019re the people who Gen [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,22],"tags":[],"class_list":["post-4989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igen-and-gen-z","category-research-findings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gen Z Creates Digital Celebrities - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"According to our national study, \u201cThe State of Gen Z\u00ae 2018,\u201d 46% of Gen Z follow more than 10 online influencers (10% even follow 50 or more!).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genhq.com\/gen-z-creates-digital-celebrities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen Z Creates Digital Celebrities - 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