{"id":4871,"date":"2018-11-02T16:23:25","date_gmt":"2018-11-02T16:23:25","guid":{"rendered":"https:\/\/genhq.com\/?p=4871"},"modified":"2022-08-13T06:35:51","modified_gmt":"2022-08-13T06:35:51","slug":"gen-z-tech-dependence-surpasses-millennials","status":"publish","type":"post","link":"https:\/\/genhq.com\/gen-z-tech-dependence-surpasses-millennials\/","title":{"rendered":"Gen Z\u2019s Tech Dependence Surpasses Millennials"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4872\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2018\/11\/iPhoneFlashlight.gif\" alt=\"\" width=\"870\" height=\"500\" \/><\/p>\n<p>You thought Millennials were hooked to their phones? They don\u2019t hold an iPhone flashlight to Gen Z.<\/p>\n<p>According to our new national study, titled \u201cThe State of Gen Z<sup>\u00ae<\/sup> 2018,\u201d this mobile-dependent generation is reliant on their smartphone for everything and views it as an extension of themselves. They even feel anxiety without their phone and are losing sleep because they\u2019re on it. The research revealed that:<\/p>\n<ul>\n<li>Over half of Gen Z uses their smartphone five or more hours per day, and 26% use it 10 or more hours each day!<\/li>\n<li>65% of Gen Z is on their <span style=\"text-decoration: underline;\"><span style=\"text-decoration: underline;\"><span style=\"text-decoration: underline;\"><a href=\"\/how-obsessed-is-gen-z-with-mobile-technology\/\" rel=\"noopener\">smartphones after midnight a few times a week or more<\/a><\/span><\/span><\/span><\/li>\n<li>31% of Gen Z feels uncomfortable if they are without their phones for 30 minutes or less<\/li>\n<\/ul>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/u88e42s1tc.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 100.0% 0 26px 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_u88e42s1tc videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" class=\"aligncenter\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/u88e42s1tc\/swatch\" alt=\"\" width=\"100\" height=\"100\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/jasondorsey.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Jason Dorsey, Gen Z expert,<\/span><\/a> explained, \u201cGen Z is truly immersed in a digital-everything world, with many spending double-digit hours each day on their phones. When you think about Gen Z\u2019s typical time commitments of school, sleep, fun and possibly even work, this is a significant amount of time dedicated to interacting with a small screen, but that doesn\u2019t faze Gen Z.\u201d<\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"\/what-does-gen-z-value-at-work-register-for-our-live-webinar-to-find-out\/\" rel=\"noopener\">Denise Villa, PhD, and CEO<\/a><\/span> of The Center further explained, \u201cGen Z feel a surge of stress without their phone or if someone touches their phone without permission. This is tech addiction like we\u2019ve never seen before, and it\u2019s showing no signs of slowing down.\u201d<\/p>\n<p>Visit\u00a0GenHQ.com\/Generation-Z-Research-2018 to learn more about the study\u2019s findings and download the complete Gen Z whitepaper. Researchers Jason Dorsey and Denise Villa, Ph.D. are available for comment.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-4873 aligncenter\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2018\/11\/1.png\" alt=\"\" width=\"450\" height=\"450\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2018\/11\/1.png 800w, https:\/\/genhq.com\/wp-content\/uploads\/2018\/11\/1-300x300.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2018\/11\/1-150x150.png 150w, https:\/\/genhq.com\/wp-content\/uploads\/2018\/11\/1-768x768.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><strong>The Center for Generational Kinetics\u00a0<\/strong>is the #1 Gen Z and Millennial research, speaking, and consulting firm. <span style=\"text-decoration: underline;\"><a href=\"\/how-is-generations-research-different-from-market-research\/\" rel=\"noopener\">Our team of Ph.D. researchers<\/a><\/span> work with more than 160 clients annually to solve generational challenges, from marketing to Gen Z and selling to Millennials or employing multiple generations. The Center helps clients through original research, consulting, and keynote presentations. The Center\u2019s clients range from automakers and financial services to retailers, CPG, private equity, and global technology companies. The work of The Center\u2019s co-founders to explore and bridge generations has been featured in hundreds of media outlets, from\u00a0<em>60 Minutes<\/em>\u00a0and the\u00a0<em>BBC<\/em>\u00a0to\u00a0<em>The Washington Post and The New York Times<\/em>.\u00a0<strong>Learn more about us and access the new Gen Z research findings at\u00a0<span style=\"text-decoration: underline;\"><a href=\"\/the-generations-hub\/state-of-gen-z\/\" rel=\"noopener\">https:\/\/genhq.com\/annual-gen-z-research-study\/<\/a><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You thought Millennials were hooked to their phones? They don\u2019t hold an iPhone flashlight to Gen Z. According to our new national study, titled \u201cThe State of Gen Z\u00ae 2018,\u201d this mobile-dependent generation is reliant on their smartphone for everything and views it as an extension of themselves. They even feel anxiety without their phone [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,22],"tags":[],"class_list":["post-4871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igen-and-gen-z","category-research-findings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gen Z\u2019s Tech Dependence Surpasses Millennials - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"New study finds Gen Z phone usage outpaces previous generations. 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