national research study conducted by Broadridge Financial Solutions, Inc.<\/a><\/span> and The Center for Generational Kinetics found that Millennials might have some dangerous ideas about savings and retirement.<\/p>\n\u201cMillennials would rather put their money in a savings account than a workplace retirement plan, effectively pushing pause on the potential for qualified plan growth,\u201d explained Cindy Dash, Head of Broadridge\u2019s Matrix Financial Solutions. \u201cThis demonstrates a significant need for financial guidance. The good news is that advisors don\u2019t need to completely reinvent the wheel to meaningfully engage the next generation of clients. They just need to know and take action on what Millennials actually want.\u201d<\/p>\n
\u201cThere is an expectation that every generation differs from the one before, and that is true of Millennials\u2014to an extent,\u201d said Jason Dorsey, President of The Center for Generational Kinetics. \u201cBy delineating what is specific to Millennials and what rings true for Americans across generations, we\u2019ve uncovered significant, immediate opportunities for financial advisors to grow their practices. The key is that financial advisors need to evolve their practices starting today\u2014and adapt along with technology and communication trends\u2014to build trust and benefit clients and prospects. Doing so will attract and keep not just the fast-emerging Millennials, but every other generation, too.\u201d<\/p>\n
This is not only important for financial advisors to know about Millennials, but equally important for Millennials to understand how a financial advisor can help them. Many Millennials are understandably cautious when it comes to investing since they grew up during one of the roughest financial patches in modern United States history.<\/p>\n
However, with the right professional on their side, Millennials will not only feel comfortable putting their money into a retirement plan which would help them greatly in the long run, but they might begin to feel confident in taking more robust financial steps.<\/p>\n
To learn more about what millennials look for in a financial advisor, visit Broadridge Financial Solutions for the results of the study.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Is there really such a big difference between a regular savings account and a retirement account? Some Millennials might not think so, which should give many financial professionals pause. A brand new, national research study conducted by Broadridge Financial Solutions, Inc. and The Center for Generational Kinetics found that Millennials might have some dangerous ideas […]<\/p>\n","protected":false},"author":7,"featured_media":4686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,13,22],"tags":[],"class_list":["post-4685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","category-millennials-aka-gen-y","category-research-findings"],"acf":[],"yoast_head":"\n
Millennial Savings Perceptions vs. Reality - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"Is there really such a big difference between a regular savings account and a retirement account? Some Millennials might not think so, which should give many financial professionals pause.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genhq.com\/millennial-savings-perceptions-vs-reality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millennial Savings Perceptions vs. Reality - The Center For Generational Kinetics\" \/>\n<meta property=\"og:description\" content=\"Is there really such a big difference between a regular savings account and a retirement account? Some Millennials might not think so, which should give many financial professionals pause.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/genhq.com\/millennial-savings-perceptions-vs-reality\/\" \/>\n<meta property=\"og:site_name\" content=\"The Center For Generational Kinetics\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-04T19:34:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-27T10:51:45+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/genhq.com\/wp-content\/uploads\/2018\/09\/broadridge.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Team CGK\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team CGK\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/genhq.com\\\/millennial-savings-perceptions-vs-reality\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/millennial-savings-perceptions-vs-reality\\\/\"},\"author\":{\"name\":\"Team CGK\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/person\\\/e4249435a9371efe9f97374b6f915e6e\"},\"headline\":\"Millennial Savings Perceptions vs. Reality\",\"datePublished\":\"2018-09-04T19:34:07+00:00\",\"dateModified\":\"2022-08-27T10:51:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/millennial-savings-perceptions-vs-reality\\\/\"},\"wordCount\":363,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/millennial-savings-perceptions-vs-reality\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/broadridge.gif\",\"articleSection\":[\"Media\",\"Millennials \\\/ Gen Y\",\"Research Findings\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/genhq.com\\\/millennial-savings-perceptions-vs-reality\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/genhq.com\\\/millennial-savings-perceptions-vs-reality\\\/\",\"url\":\"https:\\\/\\\/genhq.com\\\/millennial-savings-perceptions-vs-reality\\\/\",\"name\":\"Millennial Savings Perceptions vs. Reality - The Center For Generational Kinetics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/millennial-savings-perceptions-vs-reality\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/millennial-savings-perceptions-vs-reality\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/broadridge.gif\",\"datePublished\":\"2018-09-04T19:34:07+00:00\",\"dateModified\":\"2022-08-27T10:51:45+00:00\",\"description\":\"Is there really such a big difference between a regular savings account and a retirement account? Some Millennials might not think so, which should give many financial professionals pause.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/millennial-savings-perceptions-vs-reality\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/genhq.com\\\/millennial-savings-perceptions-vs-reality\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/genhq.com\\\/millennial-savings-perceptions-vs-reality\\\/#primaryimage\",\"url\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/broadridge.gif\",\"contentUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/broadridge.gif\",\"width\":870,\"height\":500,\"caption\":\"illustration - bank building and cash with spinning gears\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/genhq.com\\\/millennial-savings-perceptions-vs-reality\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/genhq.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Millennial Savings Perceptions vs. Reality\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#website\",\"url\":\"https:\\\/\\\/genhq.com\\\/\",\"name\":\"The Center For Generational Kinetics\",\"description\":\"LEADING THE WAY IN GENERATIONAL RESEARCH WITH OVER 100 STUDIES\",\"publisher\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/genhq.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\",\"name\":\"The Center for Generational Kinetics\",\"url\":\"https:\\\/\\\/genhq.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-favicon.png\",\"contentUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"The Center for Generational Kinetics\"},\"image\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/person\\\/e4249435a9371efe9f97374b6f915e6e\",\"name\":\"Team CGK\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g\",\"caption\":\"Team CGK\"},\"url\":\"https:\\\/\\\/genhq.com\\\/author\\\/denisegenhq-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Millennial Savings Perceptions vs. Reality - The Center For Generational Kinetics","description":"Is there really such a big difference between a regular savings account and a retirement account? Some Millennials might not think so, which should give many financial professionals pause.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/genhq.com\/millennial-savings-perceptions-vs-reality\/","og_locale":"en_US","og_type":"article","og_title":"Millennial Savings Perceptions vs. Reality - The Center For Generational Kinetics","og_description":"Is there really such a big difference between a regular savings account and a retirement account? Some Millennials might not think so, which should give many financial professionals pause.","og_url":"https:\/\/genhq.com\/millennial-savings-perceptions-vs-reality\/","og_site_name":"The Center For Generational Kinetics","article_published_time":"2018-09-04T19:34:07+00:00","article_modified_time":"2022-08-27T10:51:45+00:00","og_image":[{"width":870,"height":500,"url":"http:\/\/genhq.com\/wp-content\/uploads\/2018\/09\/broadridge.gif","type":"image\/gif"}],"author":"Team CGK","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Team CGK","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/genhq.com\/millennial-savings-perceptions-vs-reality\/#article","isPartOf":{"@id":"https:\/\/genhq.com\/millennial-savings-perceptions-vs-reality\/"},"author":{"name":"Team CGK","@id":"https:\/\/genhq.com\/#\/schema\/person\/e4249435a9371efe9f97374b6f915e6e"},"headline":"Millennial Savings Perceptions vs. Reality","datePublished":"2018-09-04T19:34:07+00:00","dateModified":"2022-08-27T10:51:45+00:00","mainEntityOfPage":{"@id":"https:\/\/genhq.com\/millennial-savings-perceptions-vs-reality\/"},"wordCount":363,"commentCount":0,"publisher":{"@id":"https:\/\/genhq.com\/#organization"},"image":{"@id":"https:\/\/genhq.com\/millennial-savings-perceptions-vs-reality\/#primaryimage"},"thumbnailUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2018\/09\/broadridge.gif","articleSection":["Media","Millennials \/ Gen Y","Research Findings"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/genhq.com\/millennial-savings-perceptions-vs-reality\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/genhq.com\/millennial-savings-perceptions-vs-reality\/","url":"https:\/\/genhq.com\/millennial-savings-perceptions-vs-reality\/","name":"Millennial Savings Perceptions vs. Reality - The Center For Generational Kinetics","isPartOf":{"@id":"https:\/\/genhq.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/genhq.com\/millennial-savings-perceptions-vs-reality\/#primaryimage"},"image":{"@id":"https:\/\/genhq.com\/millennial-savings-perceptions-vs-reality\/#primaryimage"},"thumbnailUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2018\/09\/broadridge.gif","datePublished":"2018-09-04T19:34:07+00:00","dateModified":"2022-08-27T10:51:45+00:00","description":"Is there really such a big difference between a regular savings account and a retirement account? Some Millennials might not think so, which should give many financial professionals pause.","breadcrumb":{"@id":"https:\/\/genhq.com\/millennial-savings-perceptions-vs-reality\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/genhq.com\/millennial-savings-perceptions-vs-reality\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/genhq.com\/millennial-savings-perceptions-vs-reality\/#primaryimage","url":"https:\/\/genhq.com\/wp-content\/uploads\/2018\/09\/broadridge.gif","contentUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2018\/09\/broadridge.gif","width":870,"height":500,"caption":"illustration - bank building and cash with spinning gears"},{"@type":"BreadcrumbList","@id":"https:\/\/genhq.com\/millennial-savings-perceptions-vs-reality\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/genhq.com\/"},{"@type":"ListItem","position":2,"name":"Millennial Savings Perceptions vs. Reality"}]},{"@type":"WebSite","@id":"https:\/\/genhq.com\/#website","url":"https:\/\/genhq.com\/","name":"The Center For Generational Kinetics","description":"LEADING THE WAY IN GENERATIONAL RESEARCH WITH OVER 100 STUDIES","publisher":{"@id":"https:\/\/genhq.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/genhq.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/genhq.com\/#organization","name":"The Center for Generational Kinetics","url":"https:\/\/genhq.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/genhq.com\/#\/schema\/logo\/image\/","url":"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/cropped-favicon.png","contentUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/cropped-favicon.png","width":512,"height":512,"caption":"The Center for Generational Kinetics"},"image":{"@id":"https:\/\/genhq.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/genhq.com\/#\/schema\/person\/e4249435a9371efe9f97374b6f915e6e","name":"Team CGK","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g","caption":"Team CGK"},"url":"https:\/\/genhq.com\/author\/denisegenhq-com\/"}]}},"_links":{"self":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/posts\/4685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/comments?post=4685"}],"version-history":[{"count":0,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/posts\/4685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/media\/4686"}],"wp:attachment":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/media?parent=4685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/categories?post=4685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/tags?post=4685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/genhq.com\/wp-content\/uploads\/2018\/09\/broadridge.gif\")
<\/p>\n