{"id":4654,"date":"2018-08-01T20:48:08","date_gmt":"2018-08-01T20:48:08","guid":{"rendered":"https:\/\/genhq.com\/?p=4654"},"modified":"2022-07-23T07:20:52","modified_gmt":"2022-07-23T07:20:52","slug":"4-hallmark-gen-z-characteristics","status":"publish","type":"post","link":"https:\/\/genhq.com\/4-hallmark-gen-z-characteristics\/","title":{"rendered":"4 Hallmark Gen Z Characteristics"},"content":{"rendered":"<p>Gen Z, the generation after Millennials, are about to explode onto the scene. Currently, the oldest members of the generation are graduating college, and they\u2019re poised to enter the workforce en masse. Plus, they hold an astronomical amount of spending power. But don\u2019t mistake them for the next wave of Millennials.<\/p>\n<p>\u201cEverybody expects the generation to be simply a continuation, as if Gen Z is a more extreme example of Millennials \u2014 that\u2019s not true,\u201d explained Millennial and Gen Z expert\u00a0<a href=\"https:\/\/jasondorsey.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Jason Dorsey<\/span><\/a> in a recent article with <a href=\"https:\/\/globalnews.ca\/news\/4211788\/generation-z\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Global News<\/span><\/a><span style=\"text-decoration: underline;\">.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4655\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2018\/08\/GenZHallmarks.gif\" alt=\"\" width=\"870\" height=\"500\" \/><\/p>\n<h4><strong>4 Gen Z Characteristics You Need to Know<\/strong><\/h4>\n<h4>1. Want to Work Hard to Prove Themselves<\/h4>\n<p>Dorsey explained that when this generation \u201ccomes of age,\u201d they are expected to work longer and harder in order to become successful. \u201cThis is a rebuttal to a sense of entitlement that unfortunately has been attached to <span style=\"text-decoration: underline;\"><a href=\"\/generations-gen-y-millennials-research\/sales-marketing-market-research\/\" rel=\"noopener\">Millennials<\/a>,<\/span>\u201d he said.<\/p>\n<h4>2. Cautious About Spending and Saving Money<\/h4>\n<p>Harjaap Singh Makkar, 21, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/globalnews.ca\/news\/4211788\/generation-z\/\" target=\"_blank\" rel=\"noopener\">told Global News<\/a> <\/span>that he and his friends have seen their parents struggle through <span style=\"text-decoration: underline;\"><a href=\"\/will-millennials-ever-climb-out-of-the-great-recession-rut\/\" rel=\"noopener\">the Great Recession<\/a>.<\/span> \u201cIt has made us more pragmatic when it comes to money,\u201d he said.<\/p>\n<p>\u201cGen Z caught the aftershocks of [the recession], so they are able to learn from it in a way in which they want to be more careful with their money and preparing to work harder and longer,\u201d <span style=\"text-decoration: underline;\"><a href=\"\/jason-dorsey-delivers-millennial-keynote-to-2000-financial-leaders\/\" rel=\"noopener\">Dorsey<\/a><\/span> said.<\/p>\n<p>Dorsey added that <span style=\"text-decoration: underline;\"><a href=\"\/igen-genz-technology-trends-infographic\/\" rel=\"noopener\">research has already shown<\/a><\/span> Gen Z is more frugal than other generations. \u201cWe find they are choosing not to buy premium brands, but they rather pay for quality. They are very utilitarian.\u201d<\/p>\n<p>Dorsey also said that Gen Z spends more time comparison-shopping, as well as rating and reviewing the products they intend to purchase.<\/p>\n<h4>3. The First TRUE Digital Natives<\/h4>\n<p>Millennials may be fully dependent on technology, but Gen Z is truly tech-savvy. They were born into a world where <a href=\"\/wp-content\/uploads\/2018\/01\/WPEngine_Infographic3.pdf\" rel=\"noopener\"><span style=\"text-decoration: underline;\">the internet and smartphones<\/span><\/a> are the norm, and the only world they know is one that is utterly connected and digital. Gen Z uses technology for everything from communicating with friends to shopping to doing homework.<\/p>\n<h4>4. Demand Instant Gratification.<\/h4>\n<p>The ubiquity of technology and the internet comes with its downsides.<\/p>\n<p>\u201cOne barrier is the immediate gratification,\u201d <a href=\"https:\/\/globalnews.ca\/news\/4211788\/generation-z\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">explained 18-year-old Connor Blakley<\/span><\/a>, founder of YouthLogic in Cleveland, OH. \u201cIt makes us less patient, which can have an impact on everything from waiting in line at a restaurant to the speed at which we want things to happen. We\u2019re used to getting things from social media and technology whenever we want, so being forced to wait isn\u2019t the easiest.\u201d<\/p>\n<p>Whether you\u2019re a manager looking to hire <span style=\"text-decoration: underline;\"><a href=\"\/how-to-easily-engage-gen-z-employees-in-the-workplace\/\" rel=\"noopener\">Gen Z employees<\/a><\/span>, a consumer brand looking to attract Gen Z customers, or anywhere in between, knowing these four hallmark characteristics can make you more attractive to this enigmatic generation.<\/p>\n<h4>Want to Solve Your Gen Z Challenges?<\/h4>\n<p>We lead national and international Gen Z, Millennial, and <a href=\"\/how-is-generations-research-different-from-market-research\/\" rel=\"noopener\">generational studies<\/a> for our clients every day. We also keynote events around the world, helping businesses better understand their customers and workforce.<\/p>\n<p>Let us know how we can help you. <a href=\"\/contact\/\" rel=\"noopener\">Send us an email<\/a> or give us a call and we\u2019ll be happy to provide a little information for you to review.<\/p>\n<p>Keep the conversation going. Follow The Center on Instagram\u00a0<span style=\"font-style: inherit; font-weight: inherit;\"><a href=\"https:\/\/www.instagram.com\/thegenhq\/\" target=\"_blank\" rel=\"noopener\">@TheGenHQ<\/a><\/span>\u00a0or on Twitter\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/twitter.com\/GenHQ\" target=\"_blank\" rel=\"noopener\">@GenHQ<\/a><\/span>. We are passionate about sharing our latest generational discoveries!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gen Z, the generation after Millennials, are about to explode onto the scene. Currently, the oldest members of the generation are graduating college, and they\u2019re poised to enter the workforce en masse. Plus, they hold an astronomical amount of spending power. But don\u2019t mistake them for the next wave of Millennials. \u201cEverybody expects the generation [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,1],"tags":[],"class_list":["post-4654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igen-and-gen-z","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Hallmark Gen Z Characteristics - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"Gen Z, the generation after Millennials, are about to explode onto the scene. 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