{"id":4633,"date":"2018-07-25T15:34:11","date_gmt":"2018-07-25T15:34:11","guid":{"rendered":"https:\/\/genhq.com\/?p=4633"},"modified":"2022-08-13T06:16:04","modified_gmt":"2022-08-13T06:16:04","slug":"5-ways-gen-z-uses-social-media-that-will-surprise-you","status":"publish","type":"post","link":"https:\/\/genhq.com\/5-ways-gen-z-uses-social-media-that-will-surprise-you\/","title":{"rendered":"5 Ways Gen Z Uses Social Media That Will Surprise You"},"content":{"rendered":"

\u201cHow does Gen Z use social media?\u201d \u201cWhat are their habits and preferences for each platform?\u201d<\/strong><\/h4>\n

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These are the types of questions we try to answer with our research. Each month, we invite local Gen Zers to come together and share their thoughts on a variety of topics, from their plans for retirement savings to their preferences on feedback in the workplace<\/a>.<\/span> We also conduct a yearly State of Gen Z\u00ae<\/sup><\/a><\/span> national quantitative study.<\/p>\n

Our research has revealed a lot about Gen Z, including the different ways they use social media. And if you didn\u2019t already know, Gen Z is very sophisticated when it comes to choosing which platform they use for each type of message they send! <\/strong><\/p>\n

Let\u2019s dive into the data and take a look at how Gen Z spends their time on social media. Plus, we have tips on how your organization can take advantage of each platform to reach Gen Z.<\/p>\n

How Does Gen Z Use Each Social Media Channel?<\/strong><\/h3>\n

1. Snapchat:<\/strong> Interacting with large groups of friends.\u00a0\"\"<\/h3>\n

When Gen Z wants to interact with a large group of friends<\/strong> (think 25 \u2013 40 people), they open Snapchat. Gen Z views Snapchat as a fun way to communicate with a lot of people at the same time. They can easily post a short video or take a quick snap (picture) and send it to all of their friends.<\/p>\n

In fact, according to our latest 2018 Gen Z study, Snapchat is the preferred social media platform for posting or sending videos of themselves (40%) and posting or sending selfies (36%).<\/p>\n

Tip: Take advantage of the fun, silly nature of Snapchat. Show your brand\u2019s fun side! <\/em><\/p>\n

2. Facebook:<\/strong> Sharing events or creating group events.<\/h3>\n

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Gen Z uses Facebook primarily for sharing events or creating their own group events<\/strong>. In our newest State of Gen Z\u00ae<\/sup> study (that hasn\u2019t been released yet!), we found that when it comes to creating a group event, the majority of Gen Z (34%) prefer Facebook.<\/p>\n

They also use Facebook to interact with brands\u2014specifically to find coupons and deals. So, if you are a brand that wants to attract Gen Z using Facebook, make sure you are sharing coupons, specials, and limited-time promotions.<\/p>\n

Tip: If you are launching a new product or having a sale, make sure to share it as an event on Facebook.<\/em><\/p>\n

3. Instagram:<\/strong> Curating their public image.<\/h3>\n

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Instagram is very popular with Gen Z. According to Sprout Social, 59% of Instagram users are between 18\u201329 years old<\/a>.<\/span> Instagram\u2019s format is highly visual and easy to scroll through quickly, which is something that Gen Z loves. They also really like Instagram because they can use it in so many different ways, including:<\/p>\n