{"id":4631,"date":"2018-07-19T15:51:37","date_gmt":"2018-07-19T15:51:37","guid":{"rendered":"https:\/\/genhq.com\/?p=4631"},"modified":"2022-07-23T07:25:16","modified_gmt":"2022-07-23T07:25:16","slug":"the-generational-divide-on-morning-routines","status":"publish","type":"post","link":"https:\/\/genhq.com\/the-generational-divide-on-morning-routines\/","title":{"rendered":"The Generational Divide on Morning Routines"},"content":{"rendered":"<p>It\u2019s no secret that as people age, their priorities change. Nowhere is this more evident than in morning routines.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4632\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2018\/07\/MorningRoutines.gif\" alt=\"\" width=\"870\" height=\"500\" \/><\/p>\n<h4>Time to Wake Up.<\/h4>\n<p>According to a recent <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.businessinsider.com\/millennials-baby-boomers-gen-z-morning-routine-2018-6#almost-a-third-of-older-adults-exercise-in-the-morning-compared-to-18-of-twenty-somethings-and-25-of-middle-aged-folks-5\" target=\"_blank\" rel=\"noopener\">Business Insider article<\/a>,<\/span> Baby Boomers aren\u2019t the early-risers they once were. A poll from MSN found that this group tends to wake up later than the working population, with nearly 30% waking up after 7am. Compare this to the 85% of adults under the age of 65 waking up earlier than 7am!<\/p>\n<h4>Differences in Breakfast Habits.<\/h4>\n<p><strong>\u00a0<\/strong>But how do the generations differ in their morning routines once they\u2019ve woken up? The <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.businessinsider.com\/millennials-baby-boomers-gen-z-morning-routine-2018-6#almost-a-third-of-older-adults-exercise-in-the-morning-compared-to-18-of-twenty-somethings-and-25-of-middle-aged-folks-5\" target=\"_blank\" rel=\"noopener\">poll found<\/a><\/span> that <span style=\"text-decoration: underline;\"><a href=\"\/baby-boomers-changing-face-retirement\/\" rel=\"noopener\">Baby Boomers<\/a><\/span> are much more likely to exercise and eat breakfast in the morning compared to the other generations. Over 40% of those surveyed in the 65 and older range said they eat <span style=\"text-decoration: underline;\"><a href=\"\/not-just-kids-cereal-brands-charming-millennials\/\" rel=\"noopener\">breakfast<\/a>,<\/span> compared to only about 20% for Gen Z and Millennials.<\/p>\n<p>When it comes to exercise, nearly a third of Baby Boomers do some sort of workout in the morning, compared to only 18% of Gen Z and Millennials.<\/p>\n<p>Where the generations exercise matters, too. Gen X is increasingly <span style=\"text-decoration: underline;\"><a href=\"\/gen-x-looks-health-club\/\" rel=\"noopener\">joining health clubs<\/a>,<\/span> and what they look for in a club differs widely from other generations.<\/p>\n<h4>How Generations Consume News.<\/h4>\n<p>All generations like to read the news in the morning, but they differ widely on where they find their news. Millennials and Gen Z are far more likely to look for the news <span style=\"text-decoration: underline;\"><a href=\"\/gen-x-addicted-social-media-millennials\/\" rel=\"noopener\">online<\/a><\/span> (50%), and Baby Boomers are the most likely (over 40%) to get their news on television.<\/p>\n<p>While Baby Boomers are by far the most likely group to read a physical newspaper, only 13% of them do so, with the numbers decreasing sharply by generation. Just 1% of those in their 20\u2019s read the morning paper! With about one-quarter of Baby Boomers reading their news online, it\u2019s clear that digital news is the most prevalent way Americans read the news in the morning.<\/p>\n<h4>Want to Solve Your Generational Challenges?<\/h4>\n<p>We lead national and international Gen Z, Millennial, and\u00a0<u><a href=\"\/how-is-generations-research-different-from-market-research\/\" rel=\"noopener\">generational studies<\/a><\/u>\u00a0for our clients every day. We also keynote events around the world, helping businesses better understand their customers and workforce.<\/p>\n<p>Let us know how we can help you.\u00a0<u><a href=\"\/contact\/\" rel=\"noopener\">Send us an email<\/a><\/u>\u00a0or give us a call and we\u2019ll be happy to provide a little information for you to review.<\/p>\n<p>Keep the conversation going. Follow The Center on Instagram\u00a0<u><a href=\"https:\/\/www.instagram.com\/thegenhq\/\" target=\"_blank\" rel=\"noopener\">@TheGenHQ<\/a><\/u>\u00a0or on Twitter\u00a0<a href=\"https:\/\/twitter.com\/GenHQ\" target=\"_blank\" rel=\"noopener\">@GenHQ<\/a>. We are passionate about sharing our latest generational discoveries!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that as people age, their priorities change. Nowhere is this more evident than in morning routines. Time to Wake Up. According to a recent Business Insider article, Baby Boomers aren\u2019t the early-risers they once were. A poll from MSN found that this group tends to wake up later than the working population, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,12,16,13],"tags":[],"class_list":["post-4631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-baby-boomers","category-generations","category-igen-and-gen-z","category-millennials-aka-gen-y"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Generational Divide on Morning Routines - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"It\u2019s no secret that as people age, their priorities change. Nowhere is this more evident than in morning routines. 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