{"id":4543,"date":"2018-05-18T14:34:44","date_gmt":"2018-05-18T14:34:44","guid":{"rendered":"https:\/\/genhq.com\/?p=4543"},"modified":"2022-07-26T06:23:42","modified_gmt":"2022-07-26T06:23:42","slug":"how-is-generations-research-different-from-market-research","status":"publish","type":"post","link":"https:\/\/genhq.com\/how-is-generations-research-different-from-market-research\/","title":{"rendered":"How is Generations Research Different from Market Research?"},"content":{"rendered":"<p>As the Director of Research at The Center, I get asked a lot of questions about the generations research we do for our clients:<\/p>\n<ul>\n<li>What exactly is generations research?<\/li>\n<li>How is it different from traditional market research?<\/li>\n<li>What extra value does your focus on generations add?<\/li>\n<\/ul>\n<p>While we\u2019ve explored the first question (<span style=\"text-decoration: underline;\"><a href=\"\/the-generations-hub\/generational-faqs\/\" rel=\"noopener\">click here to learn why we find generations research so exciting<\/a><\/span>), we\u2019ve never really discussed the other two\u2014which are just as important to address!<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4544\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2018\/05\/GENERATIONALRESEARCH.jpg\" alt=\"\" width=\"870\" height=\"500\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2018\/05\/GENERATIONALRESEARCH.jpg 870w, https:\/\/genhq.com\/wp-content\/uploads\/2018\/05\/GENERATIONALRESEARCH-300x172.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2018\/05\/GENERATIONALRESEARCH-768x441.jpg 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/p>\n<h4>Generations Research Gives Clients Actionable Solutions and Thought Leadership<\/h4>\n<p>In a traditional market research firm, the outcomes are often not very actionable or strategic. While their research will determine what any given group of people says, it frequently stops there. On the other hand, we dig deeper into the data to help our clients solve the specific generational challenges they are facing\u2014which is very different.<\/p>\n<p>We say: <strong>here are the <em>actions<\/em> you need to take because of what your employees or consumers said<\/strong>. Here&#8217;s what you can do to recruit more Gen Z and Millennial employees. Here&#8217;s how to effectively message your product to affluent Millennials. Here&#8217;s what to put on your website and social media to attract more Gen Z buyers.<\/p>\n<p>The other thing we do that\u2019s very different is that we strategize at the beginning to <a href=\"\/ultimate-software-national-study\/\" rel=\"noopener\"><span style=\"text-decoration: underline;\">generate PR and media attention for our clients<\/span>.<\/a> For example, after working with America&#8217;s Small Business Development Centers, <a href=\"\/centers-research-featured-25-tv-shows-day\/\" rel=\"noopener\"><span style=\"text-decoration: underline;\">they had 25 media interviews in one day<\/span><\/a> and an entire sizzle reel around their study. That&#8217;s a very unusual outcome in the market research world.<\/p>\n<p>Additionally, we can do a digital review on a website, offer strategic solutions, and then watch as our client\u2019s website traffic triples or quadruples. The most exciting thing is that the research we do gives our clients strategies that enable them to create huge changes for entire industries!<\/p>\n<h4>Focusing on Generations Helps Our Clients\u2019 Get More Precise Data<\/h4>\n<p>Another key difference is that we focus specifically on generations\u2014every cohort from Traditionalists and Baby Boomers to Generation X, Y and Z! And even though we work across industries, <a href=\"\/generational_birth_years\/\" rel=\"noopener\"><span style=\"text-decoration: underline;\">our focus is still on generations<\/span>.<\/a> This enables us to bring our collective knowledge in that area to the table no matter the project, country, or industry.<\/p>\n<p>Other market research firms are more generalized and often don&#8217;t specialize in a certain demographic like we do. What that means is when a client comes to us and wants to do a project, <span style=\"text-decoration: underline;\"><a href=\"\/about\/\" rel=\"noopener\">they&#8217;re getting our entire firm\u2019s collective years of experience<\/a><\/span> with the generations.<\/p>\n<p>And because we do our own original research, we can skip ahead and use what we&#8217;ve collected internally to help inform our clients\u2019 research projects. This means we ask more advanced questions to uncover hidden drivers and missing data that might not otherwise be found.<\/p>\n<h4>Solve Your Gen Z and Millennial Challenges with Custom Generational Research<\/h4>\n<p>We lead national and international generational studies for our clients every day. We also keynote events around the world, helping businesses better understand their customers and workforce.<\/p>\n<p>Let us know how we can help you.\u00a0<span style=\"text-decoration: underline;\"><a href=\"mailto:info@genhq.com\" target=\"_blank\" rel=\"noopener\">Send us an email<\/a><\/span>\u00a0or give us a call and we\u2019ll be happy to provide a little information for you to review.<\/p>\n<p>Keep the conversation going, follow The Center on Instagram\u00a0<a href=\"https:\/\/www.instagram.com\/thegenhq\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">@TheGenHQ<\/span><\/a>\u00a0or on Twitter\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/twitter.com\/GenHQ\" target=\"_blank\" rel=\"noopener\">@GenHQ<\/a><\/span>. We are passionate about sharing our latest generational discoveries!<\/p>\n<p><em>Elli Denison, Ph.D., is Director of Research at The Center for Generational Kinetics. Dr. Denison designs and leads all of The Center\u2019s research, including quantitative, qualitative and mixed method. She has extensive experience leading custom research for diverse clients ranging from financial services and travel to healthcare, entertainment <\/em>and<em> CPG.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the Director of Research at The Center, I get asked a lot of questions about the generations research we do for our clients: What exactly is generations research? How is it different from traditional market research? What extra value does your focus on generations add? While we\u2019ve explored the first question (click here to [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,22,21,1],"tags":[],"class_list":["post-4543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generations","category-research-findings","category-selling-and-marketing","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How is Generations Research Different from Market Research? - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"As the Director of Research at The Center, I get asked a lot of questions about the generations research we do for our clients: \u2022 What exactly is generations research? \u2022 How is it different from traditional market research? 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