{"id":4456,"date":"2018-03-16T16:04:43","date_gmt":"2018-03-16T16:04:43","guid":{"rendered":"https:\/\/genhq.com\/?p=4456"},"modified":"2022-07-27T06:17:54","modified_gmt":"2022-07-27T06:17:54","slug":"rude-awakening-millennial-investors","status":"publish","type":"post","link":"https:\/\/genhq.com\/rude-awakening-millennial-investors\/","title":{"rendered":"The Rude Awakening for Millennial Investors"},"content":{"rendered":"<p>Are Millennials investing in the stock market? Yes, but maybe not for long. According to the <a href=\"https:\/\/www.nytimes.com\/2018\/02\/07\/business\/millennial-investors-stock-market.html\" target=\"_blank\" rel=\"noopener\"><em>New York Times<\/em><\/a><em>,<\/em> many Millennials have retreated from the market into savings accounts after witnessing the volatility in inflation and rising interest rates.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4457\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2018\/03\/MillennialsFinacialAdvising.gif\" alt=\"\" width=\"870\" height=\"500\" \/><\/p>\n<h4>Why Millennials are Cautious Investors<\/h4>\n<p>As investors, <span style=\"text-decoration: underline;\"><a href=\"\/Millennials-Gen-Y-Generation-Y-info\/\">Millennials<\/a><\/span> have been mostly cautious. Coming of age during the Great Recession, Millennials are no strangers to <span style=\"text-decoration: underline;\"><a href=\"\/4225-2\/\" rel=\"noopener\">living paycheck to paycheck<\/a>,<\/span> returning to school, or cobbling together a living wage with one or more part-time jobs. Many even lived \u2013 or are still living \u2013 with their parents well into their late twenties.<\/p>\n<p>It\u2019s no surprise, then, that saving for retirement seemed like a remote possibility for them as they watched their student loans and credit card debt pile up.<\/p>\n<h4>Who Do Millennials Turn to for Financial Advice?<\/h4>\n<p>However, with several recent years of sustained stock market growth, some Millennials have ventured into investing. But rather than turn to professional advisers, who tend to handle much larger amounts than most young people have to invest, many Millennials use \u2018robo-advisers\u2019 that offer low-cost, auto-piloted portfolio management.<\/p>\n<p>According to a recent survey conducted by the Legg Mason asset management firm, only about a third of Millennials currently hold stocks, and of that group, more than 80% describe their investing strategy as \u201cconservative.\u201d But the survey, conducted as major indexes were surging to new highs amid ostensibly low volatility, found that the group expected to eventually take on more risk than their elders.<\/p>\n<p>Millennials\u2019 expectations are now skewed, with many of them expecting an annual return of 13.7%, compared to the 7.7% return that Baby Boomers expect, according to a survey from the AMG asset management company.<\/p>\n<p>But everything turned when a slump overtook the market in early February 2018.<\/p>\n<p>\u201cThey\u2019ve never seen a sell-off like this, and it\u2019s especially scary because they don\u2019t know who to ask for advice \u2014 they may not have a relationship with a financial adviser they can call or text to walk them back from the cliff,\u201d said <span style=\"text-decoration: underline;\"><a href=\"https:\/\/jasondorsey.com\/\" target=\"_blank\" rel=\"noopener\">Jason Dorsey<\/a>,<\/span> President of <span style=\"text-decoration: underline;\"><a href=\"\/\" rel=\"noopener\">The Center for Generational Kinetics<\/a><\/span>. \u201cFor many of them, it\u2019s been a pretty rude awakening.\u201d<\/p>\n<p><em>Do have a generational challenge with sales, marketing, strategy, or employment that you want solved? Contact us. Our talent is driving measurable results across generations.\u00a0<\/em><span style=\"text-decoration: underline;\"><a href=\"mailto:Info@GenHQ.com?subject=I%27d%20like%20a%20little%20info%20on%20generational%20speaking%20and%20research\" target=\"_blank\" rel=\"noopener\"><em>Email us here<\/em><\/a><\/span><em> if you\u2019d like a little info on our customized generational speaking, research, and consulting.<\/em><\/p>\n<p><strong><em>Interested in more cool stats, facts, and insights for bridging generations? Follow us on @GenHQ and @JasonDorsey. We are passionate about sharing our latest generational discoveries.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are Millennials investing in the stock market? Yes, but maybe not for long. According to the New York Times, many Millennials have retreated from the market into savings accounts after witnessing the volatility in inflation and rising interest rates. Why Millennials are Cautious Investors As investors, Millennials have been mostly cautious. Coming of age during [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,21],"tags":[],"class_list":["post-4456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-millennials-aka-gen-y","category-selling-and-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Rude Awakening for Millennial Investors - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"Are Millennials investing in the stock market? Yes, but maybe not for long. As investors, Millennials have been mostly cautious.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genhq.com\/rude-awakening-millennial-investors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rude Awakening for Millennial Investors - The Center For Generational Kinetics\" \/>\n<meta property=\"og:description\" content=\"Are Millennials investing in the stock market? Yes, but maybe not for long. As investors, Millennials have been mostly cautious.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/genhq.com\/rude-awakening-millennial-investors\/\" \/>\n<meta property=\"og:site_name\" content=\"The Center For Generational Kinetics\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-16T16:04:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-27T06:17:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/genhq.com\/wp-content\/uploads\/2018\/03\/MillennialsFinacialAdvising.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Team CGK\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team CGK\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/genhq.com\\\/rude-awakening-millennial-investors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/rude-awakening-millennial-investors\\\/\"},\"author\":{\"name\":\"Team CGK\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/person\\\/e4249435a9371efe9f97374b6f915e6e\"},\"headline\":\"The Rude Awakening for Millennial Investors\",\"datePublished\":\"2018-03-16T16:04:43+00:00\",\"dateModified\":\"2022-07-27T06:17:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/rude-awakening-millennial-investors\\\/\"},\"wordCount\":429,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/rude-awakening-millennial-investors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/MillennialsFinacialAdvising.gif\",\"articleSection\":[\"Millennials \\\/ Gen Y\",\"Selling &amp; Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/genhq.com\\\/rude-awakening-millennial-investors\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/genhq.com\\\/rude-awakening-millennial-investors\\\/\",\"url\":\"https:\\\/\\\/genhq.com\\\/rude-awakening-millennial-investors\\\/\",\"name\":\"The Rude Awakening for Millennial Investors - The Center For Generational Kinetics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/rude-awakening-millennial-investors\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/rude-awakening-millennial-investors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/MillennialsFinacialAdvising.gif\",\"datePublished\":\"2018-03-16T16:04:43+00:00\",\"dateModified\":\"2022-07-27T06:17:54+00:00\",\"description\":\"Are Millennials investing in the stock market? Yes, but maybe not for long. As investors, Millennials have been mostly cautious.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/rude-awakening-millennial-investors\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/genhq.com\\\/rude-awakening-millennial-investors\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/genhq.com\\\/rude-awakening-millennial-investors\\\/#primaryimage\",\"url\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/MillennialsFinacialAdvising.gif\",\"contentUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/MillennialsFinacialAdvising.gif\",\"width\":870,\"height\":500,\"caption\":\"illustration - Financial advisors with tumbleweed going by\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/genhq.com\\\/rude-awakening-millennial-investors\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/genhq.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Rude Awakening for Millennial Investors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#website\",\"url\":\"https:\\\/\\\/genhq.com\\\/\",\"name\":\"The Center For Generational Kinetics\",\"description\":\"LEADING THE WAY IN GENERATIONAL RESEARCH WITH OVER 100 STUDIES\",\"publisher\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/genhq.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\",\"name\":\"The Center for Generational Kinetics\",\"url\":\"https:\\\/\\\/genhq.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-favicon.png\",\"contentUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"The Center for Generational Kinetics\"},\"image\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/person\\\/e4249435a9371efe9f97374b6f915e6e\",\"name\":\"Team CGK\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g\",\"caption\":\"Team CGK\"},\"url\":\"https:\\\/\\\/genhq.com\\\/author\\\/denisegenhq-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Rude Awakening for Millennial Investors - The Center For Generational Kinetics","description":"Are Millennials investing in the stock market? Yes, but maybe not for long. As investors, Millennials have been mostly cautious.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/genhq.com\/rude-awakening-millennial-investors\/","og_locale":"en_US","og_type":"article","og_title":"The Rude Awakening for Millennial Investors - The Center For Generational Kinetics","og_description":"Are Millennials investing in the stock market? Yes, but maybe not for long. As investors, Millennials have been mostly cautious.","og_url":"https:\/\/genhq.com\/rude-awakening-millennial-investors\/","og_site_name":"The Center For Generational Kinetics","article_published_time":"2018-03-16T16:04:43+00:00","article_modified_time":"2022-07-27T06:17:54+00:00","og_image":[{"width":870,"height":500,"url":"https:\/\/genhq.com\/wp-content\/uploads\/2018\/03\/MillennialsFinacialAdvising.gif","type":"image\/gif"}],"author":"Team CGK","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Team CGK","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/genhq.com\/rude-awakening-millennial-investors\/#article","isPartOf":{"@id":"https:\/\/genhq.com\/rude-awakening-millennial-investors\/"},"author":{"name":"Team CGK","@id":"https:\/\/genhq.com\/#\/schema\/person\/e4249435a9371efe9f97374b6f915e6e"},"headline":"The Rude Awakening for Millennial Investors","datePublished":"2018-03-16T16:04:43+00:00","dateModified":"2022-07-27T06:17:54+00:00","mainEntityOfPage":{"@id":"https:\/\/genhq.com\/rude-awakening-millennial-investors\/"},"wordCount":429,"commentCount":0,"publisher":{"@id":"https:\/\/genhq.com\/#organization"},"image":{"@id":"https:\/\/genhq.com\/rude-awakening-millennial-investors\/#primaryimage"},"thumbnailUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2018\/03\/MillennialsFinacialAdvising.gif","articleSection":["Millennials \/ Gen Y","Selling &amp; Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/genhq.com\/rude-awakening-millennial-investors\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/genhq.com\/rude-awakening-millennial-investors\/","url":"https:\/\/genhq.com\/rude-awakening-millennial-investors\/","name":"The Rude Awakening for Millennial Investors - The Center For Generational Kinetics","isPartOf":{"@id":"https:\/\/genhq.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/genhq.com\/rude-awakening-millennial-investors\/#primaryimage"},"image":{"@id":"https:\/\/genhq.com\/rude-awakening-millennial-investors\/#primaryimage"},"thumbnailUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2018\/03\/MillennialsFinacialAdvising.gif","datePublished":"2018-03-16T16:04:43+00:00","dateModified":"2022-07-27T06:17:54+00:00","description":"Are Millennials investing in the stock market? Yes, but maybe not for long. As investors, Millennials have been mostly cautious.","breadcrumb":{"@id":"https:\/\/genhq.com\/rude-awakening-millennial-investors\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/genhq.com\/rude-awakening-millennial-investors\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/genhq.com\/rude-awakening-millennial-investors\/#primaryimage","url":"https:\/\/genhq.com\/wp-content\/uploads\/2018\/03\/MillennialsFinacialAdvising.gif","contentUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2018\/03\/MillennialsFinacialAdvising.gif","width":870,"height":500,"caption":"illustration - Financial advisors with tumbleweed going by"},{"@type":"BreadcrumbList","@id":"https:\/\/genhq.com\/rude-awakening-millennial-investors\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/genhq.com\/"},{"@type":"ListItem","position":2,"name":"The Rude Awakening for Millennial Investors"}]},{"@type":"WebSite","@id":"https:\/\/genhq.com\/#website","url":"https:\/\/genhq.com\/","name":"The Center For Generational Kinetics","description":"LEADING THE WAY IN GENERATIONAL RESEARCH WITH OVER 100 STUDIES","publisher":{"@id":"https:\/\/genhq.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/genhq.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/genhq.com\/#organization","name":"The Center for Generational Kinetics","url":"https:\/\/genhq.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/genhq.com\/#\/schema\/logo\/image\/","url":"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/cropped-favicon.png","contentUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/cropped-favicon.png","width":512,"height":512,"caption":"The Center for Generational Kinetics"},"image":{"@id":"https:\/\/genhq.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/genhq.com\/#\/schema\/person\/e4249435a9371efe9f97374b6f915e6e","name":"Team CGK","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g","caption":"Team CGK"},"url":"https:\/\/genhq.com\/author\/denisegenhq-com\/"}]}},"_links":{"self":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/posts\/4456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/comments?post=4456"}],"version-history":[{"count":0,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/posts\/4456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/media\/4457"}],"wp:attachment":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/media?parent=4456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/categories?post=4456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/tags?post=4456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}