{"id":4350,"date":"2018-01-03T22:42:43","date_gmt":"2018-01-03T22:42:43","guid":{"rendered":"https:\/\/genhq.com\/?p=4350"},"modified":"2022-07-23T09:58:15","modified_gmt":"2022-07-23T09:58:15","slug":"experiences-win-possessions-new-year-new-travel-priorities","status":"publish","type":"post","link":"https:\/\/genhq.com\/experiences-win-possessions-new-year-new-travel-priorities\/","title":{"rendered":"Experiences win over Possessions. New Year, New Travel Priorities."},"content":{"rendered":"<p>The Center for Generational Kinetics is excited to <span style=\"text-decoration: underline;\"><a href=\"https:\/\/viewfinder.expedia.com\/wp-content\/uploads\/2018\/01\/Expedia-Generations-on-the-Move.pdf\" target=\"_blank\" rel=\"noopener\">announce the release of a multi-generational travel study with Expedia.com<\/a> <\/span>The international study explored consumer behavior and travel preferences of American adults from<span style=\"text-decoration: underline;\"> <a href=\"\/gen-z-2017\/\" rel=\"noopener\">Generation Z (age 18-22)<\/a><\/span> to Baby Boomers (age 55-65). <span style=\"text-decoration: underline;\">\u00a0<a href=\"https:\/\/viewfinder.expedia.com\/wp-content\/uploads\/2017\/12\/Expedia-Generations-on-the-Move-infographic.pdf\" target=\"_blank\" rel=\"noopener\">Results illustrate<\/a> <\/span>that people are shifting away from a society of stuff (products like clothes, electronics, jewelry), to a society of experiences, and are specifically saving for travel.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4351\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2018\/01\/Expedia-Graphic.jpg\" alt=\"\" width=\"870\" height=\"492\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2018\/01\/Expedia-Graphic.jpg 870w, https:\/\/genhq.com\/wp-content\/uploads\/2018\/01\/Expedia-Graphic-300x170.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2018\/01\/Expedia-Graphic-768x434.jpg 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/p>\n<p>\u201cInsights into younger generations&#8217; preferences are as good as a crystal ball, and currently their trends are pointing toward a great future for the travel space,\u201d said Sarah Gavin, Vice President of Expedia, Inc. Global Communications. \u201cKnowing what travelers of all ages prioritize is important, but the younger generations\u2019 growing love for travel is what keeps us going as we prioritize customer centricity, offering the best deals and the convenience of booking everything at once, all in one place.\u201d<\/p>\n<p><strong>Experiences<\/strong> <strong>Over Possessions<br \/>\n<\/strong><a href=\"\/millions-teens-couldnt-go-day-without-smartphones\/\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Social media is influencing consumer purchasing decisions,<\/span><\/a> with 36% of Gen-Z saying they\u2019ve chosen a travel destination because they saw it on social media. However, priorities are shifting from posting a new handbag to live streaming a ziplining experience.<\/p>\n<ul>\n<li>74% of all U.S. respondents said they would prioritize spending spare change on experiences rather than products, especially Millennials, with 65% disclosing that they are currently saving money to spend specifically on travel.<\/li>\n<li>Nearly 20% of Gen-Z respondents said they have stayed at a specific hotel or destination in order to score a positive response from followers on posts on their own social media channels.<\/li>\n<li>Nearly half of Millennials said they would sell their clothes or furniture to travel more.<\/li>\n<\/ul>\n<p><strong>Overwhelmingly, travelers prefer to book through online travel agencies<br \/>\n<\/strong>With technology impacting the everyday lives of American consumers, the way Americans prefer to book travel is shifting towards convenience versus brand loyalty. According to <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.phocuswright.com\/\" target=\"_blank\" rel=\"noopener\">Phocuswright<\/a><\/span>, only 45% of U.S. travelers belong to hotel loyalty programs, and the figure falls precipitously among Millennials.<\/p>\n<ul>\n<li>Overwhelmingly (80%), each generation studied declared that they preferred booking all travel and hotel accommodations on one site, versus booking each travel item separately.<\/li>\n<li>87% of Gen-Z respondents said they find booking all travel components in one place helpful and most (55%) would consider booking entirely through an OTA, with no comparison shopping when asked, \u201cWould you book an entire trip through an online travel agency without visiting any other sites?\u201d<\/li>\n<\/ul>\n<p><strong>Younger Generations are postponing breakups for the beach<br \/>\n<\/strong>The youngest generations surveyed, Gen-Z and Millennials (age 22-35) focus their purchasing decisions on travel, with 65% currently saving for a trip this year. Younger generations tend to prioritize impressing their peers, along with seeking out adventure and disconnecting for relaxation.<\/p>\n<ul>\n<li>Travel-obsessed Millennials are also extremely independent, with one in every four millennials having traveled alone on a leisure trip in the past year.<\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"\/gen-z-vs-millennials-think-differently-money\/\" rel=\"noopener\">71% of Gen-Z respondents said they would get a part-time job<\/a><\/span> just to save up for a leisure trip.<\/li>\n<li>11% have actually postponed a breakup due to a previously planned trip with their partner.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/viewfinder.expedia.com\/tips-trends\/next-generation-will-travel\/\" target=\"_blank\" rel=\"noopener\">The shift in consumer purchasing intent from products to experiences<\/a> <\/span>signals a promising road ahead for the travel industry. Furthermore, younger travelers trust online travel agencies to have a breadth of choice, technological simplicity and savings that help satisfy their increasing appetite for travel. This proves that the American thirst for travel and adventure isn\u2019t subsiding anytime soon, especially if the younger generations have anything to say about it.<\/p>\n<p><em>Do have a generational question or challenge that you want solved? Contact us. Our talent is crossing the generational divide to drive measurable sales and employee results.\u00a0<\/em><span style=\"text-decoration: underline;\"><a href=\"mailto:Info@GenHQ.com?subject=I%27d%20like%20a%20little%20info%20on%20generational%20speaking%20and%20research\" target=\"_blank\" rel=\"noopener\"><em>Email us here<\/em><\/a><\/span><em><span style=\"text-decoration: underline;\">\u00a0<\/span>for a little info on our customized generational speaking, research, and consulting. We are passionate about turning Gen Z and Millennial challenges into breakthrough opportunities. <\/em><\/p>\n<p><strong><em>Interested in more cool stats, facts, and insights for bridging generations? Follow us on @GenHQ and @JasonDorsey! We love sharing our latest generational discoveries.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Center for Generational Kinetics is excited to announce the release of a multi-generational travel study with Expedia.com The international study explored consumer behavior and travel preferences of American adults from Generation Z (age 18-22) to Baby Boomers (age 55-65). \u00a0Results illustrate that people are shifting away from a society of stuff (products like clothes, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,16,23,13,22],"tags":[],"class_list":["post-4350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-baby-boomers","category-igen-and-gen-z","category-media","category-millennials-aka-gen-y","category-research-findings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experiences win over Possessions. 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