{"id":4232,"date":"2017-10-04T15:50:04","date_gmt":"2017-10-04T15:50:04","guid":{"rendered":"https:\/\/genhq.com\/?p=4232"},"modified":"2022-07-26T13:38:24","modified_gmt":"2022-07-26T13:38:24","slug":"millions-teens-couldnt-go-day-without-smartphones","status":"publish","type":"post","link":"https:\/\/genhq.com\/millions-teens-couldnt-go-day-without-smartphones\/","title":{"rendered":"MILLIONS OF TEENS COULDN\u2019T GO A DAY WITHOUT THEIR SMARTPHONES"},"content":{"rendered":"<p>Generation Z has never been far from technology. They grew up in the middle of the mobile age and are true <em>mobile<\/em> natives\u2014which is different than Millennials who were the first <em>digital<\/em> natives. Today, smartphones\u2019 and their constant connectivity are a fact of life. You see this in restaurants, education, dating, work, investing, and shopping. A YouGov survey from May 2017 showed that nearly 4 out of 10 teens would not make it through a single day(!) without their cell phones.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4233\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2017\/10\/A-day-with-out-a-phone.gif\" alt=\"\" width=\"870\" height=\"500\" \/><\/p>\n<p><a href=\"https:\/\/www.emarketer.com\/Article\/Understanding-Teens-Their-Smartphone-Habits\/1016423\" target=\"_blank\" rel=\"noopener\">In a study by eMarketer,<\/a> it\u2019s estimated that 78.9% of 12- to 17-year-olds in the US will be smartphone users this year, which puts them at the same level as the total adult population, but still falling short of Millennials. This will likely change as Gen Z continues to get older and more of them move to smartphones. This will happen both for connectivity and practical reasons as well as the youngest members of Gen Z being given permission to finally have their own smartphone (which they\u2019ve likely wanted now for years).<\/p>\n<p>In a report by Think with Google, respondents ages 13-17 are reported to receive their first smartphone at around 12-years-old. \u201cNow they have established habits by age 13,\u201d said Jason Dorsey, co-founder and President at The Center for Generational Kinetics.<\/p>\n<p>Some of the defining applications that have made smartphones so valuable to Gen Z are camera-centric platforms like Snapchat and Instagram,<span style=\"text-decoration: underline;\"> <a href=\"\/3-specific-tips-reaching-gen-z-social-media\/\" rel=\"noopener\">and extensive use of social networking.<\/a><\/span> eMarketer estimates that 70.8% of 12- to 17-year-olds in the US will use social networks at least once a month this year. All of this points to a generation who is growing up not just digital, but truly mobile.<\/p>\n<p>As the youngest members of Gen Z finally get their smartphones we can only begin to imagine the change that this new generation will bring to every area of life\u2014including family holidays!<\/p>\n<p><em>At The Center for Generational Kinetics, we turn Millennial and Gen Z trends into fuel for your sales, marketing, employment, and growth.<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"\/contact\/\" rel=\"noopener\"><em>Contact us today<\/em><\/a><\/span><em><span style=\"text-decoration: underline;\">\u00a0<\/span>to see how we can help you unlock new sales and bridge the generational divide with #Millennials and Gen Z.<\/em><\/p>\n<p><a href=\"\/gen-z-2017\/\" rel=\"noopener\"><strong><span style=\"text-decoration: underline;\">And don\u2019t forget to click here to\u00a0<em>check out our new national Gen Z Study!\u00a0<\/em><\/span><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generation Z has never been far from technology. They grew up in the middle of the mobile age and are true mobile natives\u2014which is different than Millennials who were the first digital natives. Today, smartphones\u2019 and their constant connectivity are a fact of life. You see this in restaurants, education, dating, work, investing, and shopping. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,23],"tags":[],"class_list":["post-4232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igen-and-gen-z","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MILLIONS OF TEENS COULDN\u2019T GO A DAY WITHOUT THEIR SMARTPHONES - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"A YouGov survey from May 2017 showed that nearly 4 out of 10 teens would not make it through a single day(!) without their cell phones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genhq.com\/millions-teens-couldnt-go-day-without-smartphones\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MILLIONS OF TEENS COULDN\u2019T GO A DAY WITHOUT THEIR SMARTPHONES - 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