{"id":4151,"date":"2017-07-19T19:35:56","date_gmt":"2017-07-19T19:35:56","guid":{"rendered":"https:\/\/genhq.com\/?p=4151"},"modified":"2022-07-27T05:29:00","modified_gmt":"2022-07-27T05:29:00","slug":"not-just-kids-cereal-brands-charming-millennials","status":"publish","type":"post","link":"https:\/\/genhq.com\/not-just-kids-cereal-brands-charming-millennials\/","title":{"rendered":"Not Just for Kids: How Cereal Brands are Charming Millennials"},"content":{"rendered":"<p>Millennial consumers are a new focus of cereal advertising efforts according to a recent article from USA TODAY. The article revealed that cereal makers hope to charm Millennials as customers\u2014not just kids under the age of 18. Jason Dorsey, President and Millennials expert at The Center of Generational Kinetics <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.usatoday.com\/story\/money\/business\/2017\/06\/15\/cereal-makers-hope-charm-millennials-not-just-kids\/102849400\/\" target=\"_blank\" rel=\"noopener noreferrer\">confirms how important it is for cereal companies to get Millennials back on board at breakfast.<\/a> <\/span>This is a HUGE deal for the entire cereal industry.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-4152\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2017\/07\/cereal-1024x618.jpg\" alt=\"\" width=\"640\" height=\"386\" \/><\/p>\n<p><strong>Why should cereal brands market to Millennials? <\/strong><\/p>\n<p>After its hundred-year reign over breakfast food buyers, the popularity of processed cereals has been\u00a0declining\u00a0in recent decades. While Baby Boomers helped make cereals like Frosted Flakes, Cheerios, and Fruit Loops a household name during the second half of the twentieth century, their spending has now peaked and must be replaced by younger generations, particularly the huge generation of consumers known as Millennials.<\/p>\n<p><strong>Here are four ways cereal marketers hope to charm Millennials:<\/strong><\/p>\n<ul>\n<li><strong>Cereals are a nostalgia item.<\/strong>\u00a0In fact, Millennials were &#8220;turned on&#8221; to these sugary breakfast products by their Baby Boomer parents. &#8220;Millennials are still buying for nostalgia,&#8221; said Jason Dorsey. And as they face the real-life realities of adulthood, Dorsey sees Millennials making comments like, I&#8217;m &#8220;longing for my youth now that I\u2019m oh so old at 28.&#8221;<\/li>\n<li><strong>&#8220;Whatever Froots Your Loop.&#8221;<\/strong>\u00a0Kellogg just announced that it will be using this tagline as it launches its first new consumer campaign for Froot Loops in 50 years. Chris Stolsky, Kellogg&#8217;s Associate Director handling Froot Loops states that the tagline&#8217;s purpose is to convey the idea that these cereals make a great snack\u2014in addition to a really cool breakfast.<\/li>\n<li><strong>&#8220;Cereal isn&#8217;t just for breakfast anymore.&#8221;\u00a0<\/strong>Besides making this generation think about their childhood, this tagline encourages independent-minded Millennials to indulge in their favorite cereals whenever they want. In fact, according to the research group NDP, 18% of Millennials eat cold cereal at other times of the day, compared to only 15% of overall consumers.<\/li>\n<li><strong>Millennials are parents, and many more will be in the near future.<\/strong>\u00a0When you market to Millennials, you&#8217;re marketing to present <em>and<\/em> future parents. Millennials currently hold the greatest purchasing power of all the generations and that purchasing power is only going to increase over the long term. When Millennials start their families cereal brands hope that these children of Baby Boomers will pass their preferences for cold cereals on to their children &#8212; just as their Baby Boomer parents did for them.<\/li>\n<\/ul>\n<p>In our work studying generations, it is always exciting to see generations evolve, influence other generations, and drive new purchasing trends and norms. When it comes to Millennials and cereal, this is one nostalgic trend that might be here to stay! We\u2019ll know more for sure when we see what Millennials prepare for their own children who will be in the next generation, Gen Z.<\/p>\n<p><em>At The Center for Generational Kinetics, we turn emerging generational trends into fuel for your organization\u2019s growth. <\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"\/contact\/\" rel=\"noopener noreferrer\"><em>Contact us today<\/em><\/a><\/span><em> to see how we can help you unlock new sales and cross the generational divide with #Millennial consumers.<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"\/gen-z-2017\/\" rel=\"noopener noreferrer\"><strong>And don\u2019t forget to click here to <em>check out our new national Gen Z Study!\u00a0<\/em><\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Millennial consumers are a new focus of cereal advertising efforts according to a recent article from USA TODAY. The article revealed that cereal makers hope to charm Millennials as customers\u2014not just kids under the age of 18. Jason Dorsey, President and Millennials expert at The Center of Generational Kinetics confirms how important it is for [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,21],"tags":[],"class_list":["post-4151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-millennials-aka-gen-y","category-selling-and-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Not Just for Kids: How Cereal Brands are Charming Millennials - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"Millennials will be a new focus of cereal advertising efforts according to a recent article from USA Today. 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