{"id":4149,"date":"2017-07-14T20:05:28","date_gmt":"2017-07-14T20:05:28","guid":{"rendered":"https:\/\/genhq.com\/?p=4149"},"modified":"2022-07-23T10:56:33","modified_gmt":"2022-07-23T10:56:33","slug":"4149-2","status":"publish","type":"post","link":"https:\/\/genhq.com\/4149-2\/","title":{"rendered":"Gen Z Goes to YouTube for Product Reviews"},"content":{"rendered":"

Gen Z\u00a0is far more comfortable buying products online than any previous generation. Growing up with no sense of what life was like before smartphones let alone the Internet,<\/a><\/span> Gen Z are developing nuanced shopping behavior that divides them from previous generations\u2014even Millennials.<\/p>\n

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These new consumers have developed a keen sense of being\u00a0informed and entertained<\/a>.<\/span> Blind bags, monthly subscription boxes, and random products are all aimed towards Gen Z. Yet, they are not the uninformed shoppers that one would assume of someone who purchases a product they have never seen person or is willing to take a chance ordering something they don’t know the exact contents of.<\/p>\n

Companies like\u00a0Influenster<\/a><\/span>\u00a0tie together products and those who want to talk about them. \u00a0Whatever the product, the company finds an outlet and offers free samples to social media influencers so anyone can get a better grasp of items being offered. \u00a0One of the most vital venues for this is YouTube, and one of the best target audiences is Gen Z<\/a>.<\/span><\/p>\n

Today’s teens\u2014who are all members of Gen Z\u2014are avid consumers of social media. Once could even argue they are dependent on social media as part of their daily lives. This isn’t a simple case of watching an online video they looked up and then making a choice, but consuming video after video to find the information they need.\u00a0Teens admit that they will watch between 6 and 15 videos at a time, with many watching 20 or more!<\/p>\n

With 77% of Gen Z driven to YouTube for the sole purpose of watching product reviews, it’s vital to get your product into the hands of people who want to talk about it online\u2014and on a YouTube video!<\/p>\n

Are you trying to market a product or service to Gen Z? Contact us to see how we can help. We lead research and do extensive consulting on Gen Z as consumers, trendsetters, and market-changers.<\/em><\/p>\n

Check out our new #GenZStudy<\/em><\/strong><\/a><\/span> and follow us on Twitter at @JasonDorsey or @WhatTheGen for our latest research and discoveries<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Gen Z\u00a0is far more comfortable buying products online than any previous generation. Growing up with no sense of what life was like before smartphones let alone the Internet, Gen Z are developing nuanced shopping behavior that divides them from previous generations\u2014even Millennials. These new consumers have developed a keen sense of being\u00a0informed and entertained. Blind […]<\/p>\n","protected":false},"author":7,"featured_media":4150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nGen Z Goes to YouTube for Product Reviews - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"One of the most vital venues for this is YouTube, and one of the best target audiences is Gen Z.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genhq.com\/4149-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen Z Goes to YouTube for Product Reviews - The Center For Generational Kinetics\" \/>\n<meta property=\"og:description\" content=\"One of the most vital venues for this is YouTube, and one of the best target audiences is Gen Z.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/genhq.com\/4149-2\/\" \/>\n<meta property=\"og:site_name\" content=\"The Center For Generational Kinetics\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-14T20:05:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-23T10:56:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/genhq.com\/wp-content\/uploads\/2017\/07\/Picture1-1-e1500061714647.png\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Team CGK\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team CGK\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/genhq.com\\\/4149-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/4149-2\\\/\"},\"author\":{\"name\":\"Team CGK\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/person\\\/e4249435a9371efe9f97374b6f915e6e\"},\"headline\":\"Gen Z Goes to YouTube for Product Reviews\",\"datePublished\":\"2017-07-14T20:05:28+00:00\",\"dateModified\":\"2022-07-23T10:56:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/4149-2\\\/\"},\"wordCount\":352,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/4149-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/Picture1-1-e1500061714647.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/genhq.com\\\/4149-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/genhq.com\\\/4149-2\\\/\",\"url\":\"https:\\\/\\\/genhq.com\\\/4149-2\\\/\",\"name\":\"Gen Z Goes to YouTube for Product Reviews - 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