{"id":3953,"date":"2017-03-17T15:57:20","date_gmt":"2017-03-17T15:57:20","guid":{"rendered":"https:\/\/genhq.com\/?p=3953"},"modified":"2022-07-23T11:02:49","modified_gmt":"2022-07-23T11:02:49","slug":"whats-name-gen-z-vs-igen","status":"publish","type":"post","link":"https:\/\/genhq.com\/whats-name-gen-z-vs-igen\/","title":{"rendered":"What&#8217;s in a Name? Gen Z vs iGen"},"content":{"rendered":"<p>As a country, we have historically <span style=\"text-decoration: underline;\"><a href=\"https:\/\/issuu.com\/trinitonian\/docs\/10-06\" target=\"_blank\" rel=\"noopener\">named our generational cohorts<\/a><\/span> &#8211; the Greatest Generation bore the Baby Boomers, which gave way to Gen X and millennials. But what to call the <span style=\"text-decoration: underline;\"><a href=\"\/generational_birth_years\/\" rel=\"noopener\">subsequent cohort, born between 1996 and today?<\/a><\/span> Although there were multiple contenders for the definitive name, &#8220;Gen Z&#8221; is the current winner.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-3954\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2017\/03\/Picture1-5-e1489765672193.png\" alt=\"Picture1\" width=\"870\" height=\"546\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2017\/03\/Picture1-5-e1489765672193.png 870w, https:\/\/genhq.com\/wp-content\/uploads\/2017\/03\/Picture1-5-e1489765672193-300x188.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2017\/03\/Picture1-5-e1489765672193-768x482.png 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/p>\n<p>These are other contenders but none have stuck quite like &#8220;Gen Z.&#8221;<\/p>\n<p><strong>iGen:<\/strong> The proliferation of mobile devices has defined the world for today&#8217;s kids and young adults. The i-everything generation is a possible name but hasn\u2019t gained the traction of Gen Z in the media\u2019s view.<\/p>\n<p><strong>Homeland Generation<\/strong>: Members of \u201cGen Z\u201d were either small children or not yet born by 9\/11. The &#8220;Homeland Generation&#8221; designation might have defined the cohort born around this time, but it assigns a provincialism perhaps true for their parents but not for them. In fact, one of the key differentiators of Gen Z is that they do not remember 9\/11. For them, the terrorist event in New York City has always been history.<\/p>\n<p><strong>Post-Millennial:<\/strong> Suggested by the U.S. government, this title, although accurate, simply never caught on. Not only was it not too catchy, but it also had a post-apocalyptic feel\u2014as if the world was suddenly completely different after Millennials. While this may be true (!), the broader strokes are much more complicated and nuanced.<\/p>\n<p><strong>Gen Z:<\/strong> In the end, <a href=\"\/videos\/article-who-is-gen-z-generation-z\/\" rel=\"noopener\"><span style=\"text-decoration: underline;\">we have settled on &#8220;Generation Z,&#8221; or, simply &#8220;Gen Z,<\/span>&#8220;<\/a> to title if not group together the current and emerging characteristics, trends, and behaviors that collectively help to define and create conversational currency around a generation that does not think wifi on airplanes is new or different but rather always expected\u2014and that is should be faster.<\/p>\n<p>As generational marketers, Gen Z and Millennial researchers, and the cohort&#8217;s own members alike have learned, <span style=\"text-decoration: underline;\"><a href=\"\/gen-z-vs-millennials-tell-difference\/\" rel=\"noopener\">Gen Z clearly has different characteristics, worldview, and overall trajectory than their Millennial predecessors.<\/a><\/span><\/p>\n<p>While Gen Z continues to emerge, it will be exciting to continue to see and research how they step into adulthood and impact the workplace, marketplace, and the world.<\/p>\n<p><strong><em>For more on this emerging generation, <\/em><\/strong><span style=\"text-decoration: underline;\"><a href=\"\/gen-z\/\" rel=\"noopener\"><strong><em>explore our original research here!<\/em><\/strong><\/a><\/span><strong><em> Join the conversation on Twitter at @JasonDorsey or @WhatTheGen and don\u2019t forget to add your #generation!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a country, we have historically named our generational cohorts &#8211; the Greatest Generation bore the Baby Boomers, which gave way to Gen X and millennials. But what to call the subsequent cohort, born between 1996 and today? Although there were multiple contenders for the definitive name, &#8220;Gen Z&#8221; is the current winner. These are [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,22,1],"tags":[],"class_list":["post-3953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-igen-and-gen-z","category-research-findings","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What&#039;s in a Name? Gen Z vs iGen<\/title>\n<meta name=\"description\" content=\"Although there were multiple contenders for the definitive name, &quot;Gen Z&quot; is the current winner. Here are other names and why they didn&#039;t stick.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genhq.com\/whats-name-gen-z-vs-igen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s in a Name? Gen Z vs iGen\" \/>\n<meta property=\"og:description\" content=\"Although there were multiple contenders for the definitive name, &quot;Gen Z&quot; is the current winner. 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