{"id":3945,"date":"2017-03-09T15:56:56","date_gmt":"2017-03-09T15:56:56","guid":{"rendered":"https:\/\/genhq.com\/?p=3945"},"modified":"2022-07-23T11:04:36","modified_gmt":"2022-07-23T11:04:36","slug":"3-things-commercial-banks-need-know-take-advantage-millennial-opportunity","status":"publish","type":"post","link":"https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/","title":{"rendered":"3 Things Commercial Banks Need to Know to Take Advantage of  the Millennial Opportunity"},"content":{"rendered":"<p>Millennial business decision-makers want to bank differently. Of course they do &#8212; Millennials are a generation that defies convention. They want to do <em>everything<\/em> differently. This spirit of breaking the mold is <a href=\"\/drop-off-in-check-writing-shows-generational-differences-in-financial-matters\/\" rel=\"noopener\">particularly felt in the arena of commercial banking.<\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-3946\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2017\/03\/Picture1-3-e1489074676110.png\" alt=\"Picture1\" width=\"870\" height=\"581\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2017\/03\/Picture1-3-e1489074676110.png 870w, https:\/\/genhq.com\/wp-content\/uploads\/2017\/03\/Picture1-3-e1489074676110-300x200.png 300w, https:\/\/genhq.com\/wp-content\/uploads\/2017\/03\/Picture1-3-e1489074676110-768x513.png 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Because Millennials are mobile-first and often think traditional banking methods are outdated, they have a whole new set of expectations and habits the commercial banking industry needs to adjust to \u2013 especially since Millennials are also the fastest growing generation of business banking decision makers.<\/p>\n<p>So what does the commercial banking industry need to know in order to respond effectively to their vastly different needs of the Millennial customer?<\/p>\n<p>In partnership with <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.bottomline.com\" target=\"_blank\" rel=\"noopener\">Bottomline Technologies<\/a>,<\/span> The Center for Generational Kinetics conducted a <span style=\"text-decoration: underline;\"><a href=\"http:\/\/bit.ly\/2du3uXC\" target=\"_blank\" rel=\"noopener\"><strong><em>National Study on Millennials and Business Banking<\/em><\/strong><\/a><\/span> and this is what we learned:<\/p>\n<ol>\n<li><strong>Millennial business-banking decision makers still count on banks<\/strong><strong> as a critical component to success<\/strong>. In fact, 83% of Millennial business decision-makers believe that the right banking relationship can make or break their success. That\u2019s great news, but it\u2019s countered by some pretty bad news: 53% are using non-bank providers (often more than one) for core banking services.<\/li>\n<\/ol>\n<p><em>Businesses are simply not getting what they need from their business banking relationship \u2013 and they\u2019re paying an average of $10,000 a month to get it elsewhere<\/em>. That\u2019s a huge missed opportunity for banks.<\/p>\n<ol start=\"2\">\n<li><strong>Companies are actively looking for the right banking partner<\/strong>. 66% of Millennial business decision-makers are actively on the lookout for a bank that can provide a larger variety of business services and tools (despite the fact that 56% would rather get a cavity filled than switch their bank accounts). Their main objective is to simplify. Using multiple partners to fulfill a variety of banking needs, such as forecasting, managing cash flow, issuing invoices and managing accounts receivable, is making banking far too complex and distracts from the core nature of their business.<\/li>\n<\/ol>\n<p><em>Banks who can simplify the lives of Millennial decision-makers will stand out from the crowd when the time comes to choose a new banking partner.<br \/>\n<\/em><\/p>\n<ol start=\"3\">\n<li><strong>Banks can be that right partner if they can adapt.<\/strong><\/li>\n<\/ol>\n<p>Today&#8217;s business banking decision-makers don\u2019t want much &#8212; just a simpler relationship with their commercial bank. Three key areas stood out as needing the most improvement with financial institutions as they exist today: Consolidating and simplifying financial tools; improving cash flow automation; and providing a fully-integrated view of their cash position.<\/p>\n<p><em>Businesses want their bank or credit union to be a one-stop resource for actionable insights into the important business operating metrics they need to make good decisions.<\/em> <em>They want an advisor who can help them run their businesses effectively, not a cold institution mired in rigid policies and procedures<\/em>.<\/p>\n<p>To take advantage of the <span style=\"text-decoration: underline;\"><a href=\"\/heres-talk-kids-money\/\" rel=\"noopener\">Millennial opportunity<\/a><\/span>, banks need to adapt to a new breed of business banking decision-makers &#8212; a generation that expects a consumer ease-of-use experience with their commercial banking relationship, where opening a new business bank account is as easy and straightforward as joining Netflix. This will require a significant shift in mindset for financial institutions, but it\u2019s an adaptation that\u2019s required for the changing times, and one that will offer significant returns for institutions that are successful. In short, banks can win Millennial business banking customers, but only if they adapt to think like this new generation of mobile-first customers.<\/p>\n<p><strong>Are you a Millennial with some money in the bank? Join the conversation on Twitter at @JasonDorsey or @WhatTheGen and don\u2019t forget to add your #generation!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Millennial business decision-makers want to bank differently. Of course they do &#8212; Millennials are a generation that defies convention. They want to do everything differently. This spirit of breaking the mold is particularly felt in the arena of commercial banking. &nbsp; Because Millennials are mobile-first and often think traditional banking methods are outdated, they have [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,22,21],"tags":[],"class_list":["post-3945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-millennials-aka-gen-y","category-research-findings","category-selling-and-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Things Commercial Banks Need to Know to Take Advantage of the Millennial Opportunity<\/title>\n<meta name=\"description\" content=\"Millennials are mobile-first and think traditional banking methods are outdated. The commercial banking industry needs to adjust to their expectations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Things Commercial Banks Need to Know to Take Advantage of the Millennial Opportunity\" \/>\n<meta property=\"og:description\" content=\"Millennials are mobile-first and think traditional banking methods are outdated. The commercial banking industry needs to adjust to their expectations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/\" \/>\n<meta property=\"og:site_name\" content=\"The Center For Generational Kinetics\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-09T15:56:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-23T11:04:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/genhq.com\/wp-content\/uploads\/2017\/03\/Picture1-3-e1489074676110.png\" \/>\n\t<meta property=\"og:image:width\" content=\"870\" \/>\n\t<meta property=\"og:image:height\" content=\"581\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Team CGK\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team CGK\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/genhq.com\\\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\\\/\"},\"author\":{\"name\":\"Team CGK\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/person\\\/e4249435a9371efe9f97374b6f915e6e\"},\"headline\":\"3 Things Commercial Banks Need to Know to Take Advantage of the Millennial Opportunity\",\"datePublished\":\"2017-03-09T15:56:56+00:00\",\"dateModified\":\"2022-07-23T11:04:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\\\/\"},\"wordCount\":598,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Picture1-3-e1489074676110.png\",\"articleSection\":[\"Millennials \\\/ Gen Y\",\"Research Findings\",\"Selling &amp; Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/genhq.com\\\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/genhq.com\\\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\\\/\",\"url\":\"https:\\\/\\\/genhq.com\\\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\\\/\",\"name\":\"3 Things Commercial Banks Need to Know to Take Advantage of the Millennial Opportunity\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Picture1-3-e1489074676110.png\",\"datePublished\":\"2017-03-09T15:56:56+00:00\",\"dateModified\":\"2022-07-23T11:04:36+00:00\",\"description\":\"Millennials are mobile-first and think traditional banking methods are outdated. The commercial banking industry needs to adjust to their expectations.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/genhq.com\\\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/genhq.com\\\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\\\/#primaryimage\",\"url\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Picture1-3-e1489074676110.png\",\"contentUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Picture1-3-e1489074676110.png\",\"width\":870,\"height\":581,\"caption\":\"Millennial shopping on smartphone, holding a credit card\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/genhq.com\\\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/genhq.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Things Commercial Banks Need to Know to Take Advantage of the Millennial Opportunity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#website\",\"url\":\"https:\\\/\\\/genhq.com\\\/\",\"name\":\"The Center For Generational Kinetics\",\"description\":\"LEADING THE WAY IN GENERATIONAL RESEARCH WITH OVER 100 STUDIES\",\"publisher\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/genhq.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#organization\",\"name\":\"The Center for Generational Kinetics\",\"url\":\"https:\\\/\\\/genhq.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-favicon.png\",\"contentUrl\":\"https:\\\/\\\/genhq.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"The Center for Generational Kinetics\"},\"image\":{\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/genhq.com\\\/#\\\/schema\\\/person\\\/e4249435a9371efe9f97374b6f915e6e\",\"name\":\"Team CGK\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g\",\"caption\":\"Team CGK\"},\"url\":\"https:\\\/\\\/genhq.com\\\/author\\\/denisegenhq-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Things Commercial Banks Need to Know to Take Advantage of the Millennial Opportunity","description":"Millennials are mobile-first and think traditional banking methods are outdated. The commercial banking industry needs to adjust to their expectations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/","og_locale":"en_US","og_type":"article","og_title":"3 Things Commercial Banks Need to Know to Take Advantage of the Millennial Opportunity","og_description":"Millennials are mobile-first and think traditional banking methods are outdated. The commercial banking industry needs to adjust to their expectations.","og_url":"https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/","og_site_name":"The Center For Generational Kinetics","article_published_time":"2017-03-09T15:56:56+00:00","article_modified_time":"2022-07-23T11:04:36+00:00","og_image":[{"width":870,"height":581,"url":"https:\/\/genhq.com\/wp-content\/uploads\/2017\/03\/Picture1-3-e1489074676110.png","type":"image\/png"}],"author":"Team CGK","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Team CGK","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/#article","isPartOf":{"@id":"https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/"},"author":{"name":"Team CGK","@id":"https:\/\/genhq.com\/#\/schema\/person\/e4249435a9371efe9f97374b6f915e6e"},"headline":"3 Things Commercial Banks Need to Know to Take Advantage of the Millennial Opportunity","datePublished":"2017-03-09T15:56:56+00:00","dateModified":"2022-07-23T11:04:36+00:00","mainEntityOfPage":{"@id":"https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/"},"wordCount":598,"commentCount":0,"publisher":{"@id":"https:\/\/genhq.com\/#organization"},"image":{"@id":"https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/#primaryimage"},"thumbnailUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2017\/03\/Picture1-3-e1489074676110.png","articleSection":["Millennials \/ Gen Y","Research Findings","Selling &amp; Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/","url":"https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/","name":"3 Things Commercial Banks Need to Know to Take Advantage of the Millennial Opportunity","isPartOf":{"@id":"https:\/\/genhq.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/#primaryimage"},"image":{"@id":"https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/#primaryimage"},"thumbnailUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2017\/03\/Picture1-3-e1489074676110.png","datePublished":"2017-03-09T15:56:56+00:00","dateModified":"2022-07-23T11:04:36+00:00","description":"Millennials are mobile-first and think traditional banking methods are outdated. The commercial banking industry needs to adjust to their expectations.","breadcrumb":{"@id":"https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/#primaryimage","url":"https:\/\/genhq.com\/wp-content\/uploads\/2017\/03\/Picture1-3-e1489074676110.png","contentUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2017\/03\/Picture1-3-e1489074676110.png","width":870,"height":581,"caption":"Millennial shopping on smartphone, holding a credit card"},{"@type":"BreadcrumbList","@id":"https:\/\/genhq.com\/3-things-commercial-banks-need-know-take-advantage-millennial-opportunity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/genhq.com\/"},{"@type":"ListItem","position":2,"name":"3 Things Commercial Banks Need to Know to Take Advantage of the Millennial Opportunity"}]},{"@type":"WebSite","@id":"https:\/\/genhq.com\/#website","url":"https:\/\/genhq.com\/","name":"The Center For Generational Kinetics","description":"LEADING THE WAY IN GENERATIONAL RESEARCH WITH OVER 100 STUDIES","publisher":{"@id":"https:\/\/genhq.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/genhq.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/genhq.com\/#organization","name":"The Center for Generational Kinetics","url":"https:\/\/genhq.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/genhq.com\/#\/schema\/logo\/image\/","url":"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/cropped-favicon.png","contentUrl":"https:\/\/genhq.com\/wp-content\/uploads\/2022\/07\/cropped-favicon.png","width":512,"height":512,"caption":"The Center for Generational Kinetics"},"image":{"@id":"https:\/\/genhq.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/genhq.com\/#\/schema\/person\/e4249435a9371efe9f97374b6f915e6e","name":"Team CGK","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0dd3caedd457c9a93216cb18401adf31e9abce7e161eac2286960a1120102dd1?s=96&d=mm&r=g","caption":"Team CGK"},"url":"https:\/\/genhq.com\/author\/denisegenhq-com\/"}]}},"_links":{"self":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/posts\/3945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/comments?post=3945"}],"version-history":[{"count":0,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/posts\/3945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/media\/3946"}],"wp:attachment":[{"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/media?parent=3945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/categories?post=3945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genhq.com\/wp-json\/wp\/v2\/tags?post=3945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}