{"id":2961,"date":"2016-04-04T15:30:05","date_gmt":"2016-04-04T15:30:05","guid":{"rendered":"https:\/\/genhq.com\/?p=2961"},"modified":"2022-08-27T10:32:55","modified_gmt":"2022-08-27T10:32:55","slug":"what-millennials-want-from-big-box-retailers","status":"publish","type":"post","link":"https:\/\/genhq.com\/what-millennials-want-from-big-box-retailers\/","title":{"rendered":"What Do Millennials REALLY Want From Big-Box Retailers?"},"content":{"rendered":"<p><span style=\"font-size: 12.0pt; font-family: Arial; color: #242424;\">What do all shoppers, regardless of generation or age, look for in a retail experience? That\u2019s what big-box stores like Wal-Mart are trying to find out. <\/span><\/p>\n<p><span style=\"font-size: 12.0pt; font-family: Arial; color: #242424;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2966\" src=\"https:\/\/genhq.com\/wp-content\/uploads\/2016\/04\/WalMart-Sweet-Spot.jpg\" alt=\"WalMart Sweet Spot\" width=\"870\" height=\"558\" srcset=\"https:\/\/genhq.com\/wp-content\/uploads\/2016\/04\/WalMart-Sweet-Spot.jpg 870w, https:\/\/genhq.com\/wp-content\/uploads\/2016\/04\/WalMart-Sweet-Spot-300x192.jpg 300w, https:\/\/genhq.com\/wp-content\/uploads\/2016\/04\/WalMart-Sweet-Spot-768x493.jpg 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/span><\/p>\n<p><span style=\"font-size: 12.0pt; font-family: Arial; color: #242424;\">Even though Wal-Mart stores have been popular destinations for <span style=\"text-decoration: underline;\"><a href=\"\/Millennials-Gen-Y-Generation-Y-info\/\" rel=\"noopener\">Millennial shoppers<\/a><\/span> for a long time, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/jasondorsey.com\" target=\"_blank\" rel=\"noopener\">Jason Dorsey<\/a><\/span>, speaker and Millennial expert for <span style=\"text-decoration: underline;\"><a href=\"\/\" rel=\"noopener\">The Center for Generational Kinetics<\/a><\/span>, believes the retailer has entered a critical five-year period that will determine whether they\u2019ll stay relevant to this generation, and all generations in the future.<\/span><\/p>\n<p><span style=\"font-size: 12.0pt; font-family: Arial; color: #242424;\">In a conversation with <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.arkansasonline.com\/news\/2016\/mar\/27\/younger-set-sweet-spot-for-retailers-20\/?f=business\" target=\"_blank\" rel=\"noopener\">ArkansasOnline magazine<\/a><\/span>, Dorsey explained that Wal-Mart&#8217;s greatest risk comes over the next few years as Millennials enters what he described as the \u201csweet spot.\u201d Millennials are now moving into their life stage where they&#8217;ll shop around before giving their loyalty to one retailer or brand.<\/span><span style=\"font-size: 12.0pt; font-family: Arial; color: #242424;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 12.0pt; font-family: Arial; color: #242424;\">&#8220;We&#8217;re really getting to the moment where Millennials are assigning their loyalty, they&#8217;re creating their patterns, they&#8217;re conditioning their kids, everything is going on in the next five years,&#8221; said Dorsey. &#8220;That&#8217;s why this is really the red line for retailers to win us or lose us.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 12.0pt; font-family: Arial; color: #242424;\">It\u2019s also important to remember that Millennials are surpassing Baby Boomers in purchasing power, so quality, value, convenience, authenticity and experiences are going to be key in order to win Millennial customers. Companies like Wal-Mart are going to have to start catering to Millennials\u2019 preferences in the ongoing battle to win long-term loyalty.<\/span><span style=\"font-size: 12.0pt; font-family: Arial; color: #242424;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 12.0pt; font-family: Arial; color: #242424;\">&#8220;As you make more money or have different choices, you start to change,&#8221; Dorsey said. &#8220;Look at Amazon. It shows that as much as there is an advantage to having a big location in your neighborhood that has everything you want, at the same time for Millennials, they don&#8217;t feel like that&#8217;s a necessity.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 12.0pt; font-family: Arial; color: #242424;\">Dorsey also said that big-box retailers can overcome the challenges they face with Millennials by continuing to meet their needs, including reaching out to and being part of the community, simplifying shopping, and showing Millennials they can find unique purchases at Wal-Mart.<\/span><span style=\"font-size: 12.0pt; font-family: Arial; color: #242424;\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 12.0pt; font-family: Arial; color: #242424;\">&#8220;Every other generation, including Gen X and Baby Boomers, are starting to communicate, shop and buy the way the Millennials do,&#8221; Dorsey said. &#8220;So if you win Millennials, you win them <span style=\"text-decoration: underline;\"><a href=\"\/the-generations-hub\/generational-faqs\/\" rel=\"noopener\">PLUS everybody<\/a><\/span> that was before them\u2026and you have a head start on <span style=\"text-decoration: underline;\"><a href=\"\/igen\" rel=\"noopener\">Gen Z<\/a><\/span>.\u201d<\/span><\/p>\n<p>Read the entire article on ArkansasOnline <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.arkansasonline.com\/news\/2016\/mar\/27\/younger-set-sweet-spot-for-retailers-20\/?f=business\" target=\"_blank\" rel=\"noopener\">here<\/a><\/span>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do all shoppers, regardless of generation or age, look for in a retail experience? That\u2019s what big-box stores like Wal-Mart are trying to find out. Even though Wal-Mart stores have been popular destinations for Millennial shoppers for a long time, Jason Dorsey, speaker and Millennial expert for The Center for Generational Kinetics, believes the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,13,22,21],"tags":[],"class_list":["post-2961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generations","category-millennials-aka-gen-y","category-research-findings","category-selling-and-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Do Millennials REALLY Want From Big-Box Retailers? - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"What do all shoppers, regardless of generation or age, look for in a retail experience? 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