{"id":2885,"date":"2016-03-22T09:00:00","date_gmt":"2016-03-22T09:00:00","guid":{"rendered":"https:\/\/genhq.com\/?p=2885"},"modified":"2022-07-23T09:11:46","modified_gmt":"2022-07-23T09:11:46","slug":"whatmillennialswantfrombanks","status":"publish","type":"post","link":"https:\/\/genhq.com\/whatmillennialswantfrombanks\/","title":{"rendered":"Here\u2019s What Millennials Actually Want From Banks"},"content":{"rendered":"

Traditional banking, checking accounts, and credit cards are outdated\u2026at least if you ask a Millennial. A report released this month by The Center for Generational Kinetics<\/a><\/span> and Global Cash Card<\/a><\/span> found that 5 million Millennials don’t even have a checking account. The main reason? They don\u2019t trust banks<\/a><\/span>.<\/p>\n

\"What<\/p>\n

But according to a recent article in American Banker<\/a><\/span>, Millennials\u2019 reluctance to forge relationships with banks does not mean banks are doomed forever. They will have to face the challenge of balancing keeping their older customers happy with traditional banking methods with introducing new online-friendly features for the mobile-based Millennial generation\u2026as well as the generation after<\/em> Millennials<\/a><\/span>.<\/p>\n

Millennials still very much rely on the personal touch of banking, but they will no doubt\u00a0judge a bank on the basis of its digital capabilities.<\/p>\n

What do you think about the future of banking? Share your thoughts and opinions with us at @WhatTheGen<\/a> and @JasonDorsey<\/a>…and don’t forget to include your #generation!<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Traditional banking, checking accounts, and credit cards are outdated\u2026at least if you ask a Millennial. A report released this month by The Center for Generational Kinetics and Global Cash Card found that 5 million Millennials don’t even have a checking account. The main reason? They don\u2019t trust banks. But according to a recent article in […]<\/p>\n","protected":false},"author":7,"featured_media":2886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,13,22,21],"tags":[],"class_list":["post-2885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generations","category-millennials-aka-gen-y","category-research-findings","category-selling-and-marketing"],"acf":[],"yoast_head":"\nHere\u2019s What Millennials Actually Want From Banks - The Center For Generational Kinetics<\/title>\n<meta name=\"description\" content=\"Traditional banks, checking accounts, and credit cards are outdated...at least if you ask a Millennial. 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